Aspik Nature Video Design by Pablo Hēydt Uses Natural Elements To Showcase Brand Identity
Aspik Nature is a skincare brand that works in harmony with the environment. Its core values are grounded in sustainability and eco-friendliness, offering consumers a more natural approach toward skincare.
With organic ingredients and delicate formulas, it's where nature and science meet!
To promote its unique and sustainable brand identity, multidisciplinary graphic designer Pablo Hēydt produced a video design that harnesses natural elements.
The video opens with a fiery introduction – literally!
A burning flame with specks of ember fills the entire screen. Along with the mellow instrumental scoring, this scene instantly creates a warm atmosphere and sets a sultry mood. It's almost hypnotizing, a superb way to capture the viewers' attention.
This was also the perfect backdrop for the brand name, written in a white minimalist typeface for clarity. Against the rich and dark background, it's an absolute standout! (Learn how to come up with a brand name here)
Picturesque Visuals of the Mediterranean Are Scene-Stealers in Aspik Nature’s Video Design
The 60-second promo video is packed with awe-inspiring scenes showing the beauty of the Mediterranean.
As mentioned, this design revolves around key natural elements. Immediately after that fiery introduction, the scene shifts to the water element. Spectators can marvel at the waves crashing through the Mediterranean Sea and the soothing drops of water creating ripples.
The land and air elements are also showcased through picturesque views of mountain ranges and lush green trees and plants. Then, the designer drove attention back to the products by integrating them into these nature-inspired visuals.
After all, it is a promotional video, and the products should always be the highlight. Even with the breathtaking natural visuals taking the lead, Aspik Nature's skincare solutions still dominated the video! (Check out these examples of beauty brands that generate strong sales)
Key Brand Messages Enable Aspik Nature’s Video Design To Establish the Product Positioning
This ad for Aspik Nature is composed chiefly of visual elements, leaving little room for typography to deliver the message.
And that's a good thing, especially for a video design meant to introduce the brand to a new audience and develop its identity.
The nature-inspired visuals were enough to establish Aspik Nature's positioning as a sustainable and organic brand. Even without text pop-ups or a narrator telling its brand story, the video educated the viewers about the company's unique value proposition. It's a technique that top-notch branding agencies use - letting the visuals speak for themselves.
Still, the designer leveraged text to get the message across. The statement "nature and science finally meet" is displayed front and center in the beginning. What a great video opener! It gives a good preview of the scenes unfolding and encapsulates the brand's unique character.
And as the final touch: the brand tagline, "from the Mediterranean to your skin," flashes on top of the Mediterranean Sea's crashing waves.
Aspik Nature Video Design by Pablo Hēydt Maximizes Close-Up Shots To Highlight the Products in Action
Designer Pablo Hēydt found the perfect balance of cinematic scenes and product advertising in this promotional video for Aspik Nature. (Watch more commercial videos with amazing storytelling)
In beautiful landscapes and breathtaking views, they integrated and showcased the skincare products in a way that is one with nature.
Sharp close-up shots of diverse people interacting with the environment and the product simultaneously highlighted the brand's natural character. Plus, it allowed the viewers to see the products up close. Professional video producers often use this style to create a powerful connection between the viewers and the brand.
From the product's consistency and formulation to the minimalist packaging design, Aspik Nature's wide variety of products stole the show!