Standout Features:
- Animated letters with a glow effect
- Referencing the country’s iconic festival
- The product’s “arrival”
We’re opening our list of best commercial videos with a stunning fictional ad by Clement Viret for Devialet’s HOLI phantom speakers.
The opening frame portrays the centered product in motion, hidden in a rusty, earthy environment, with the brand name forming through white animated letters over it. As the speaker opens, we enter its world to witness a vivid, dancing natural environment that references the iconic Indian Holi Festival of Colors.
The ad mimics the festival’s notion of good fighting evil. It features light and dark, shadowy visuals one after the other in an exciting set of frames intertwined with people in a simple ceremonial choreography.
The video ends with the product’s “arrival” - the last frame features the speaker falling from the sky, traveling between two barren ridges only to land on a tranquil setting on a stone just above a mountain lake’s water level.
