End of the Tunnel

Standout features:

  • Emotional
  • From somber narration to a hopeful tone
  • Visual metaphors for pain

The Institute of Natural Health employed 24frames to mark it as a place relentless in the pursuit of finding science-based answers for patients in need of healing.

With everything that’s happening in recent years, one word that can be used to sum it all up is PAIN.

Whether it is pain from isolation, job loss, the constant stream of bad news dominating the media, or pain from a physical malady, this ad acts like a candle in the darkness, or rather, the light at the end of the tunnel for those suffering from a chronic illness.

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