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Para Creative Co. Para Creative Co.

GIANT Propel Advanced SL

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GIANT Propel Advanced SL
This commercial campaign introduces the GIANT Propel Advanced SL, focused on showcasing the bike’s performance, innovation, and premium positioning. The concept centers on capturing both the precision of the product and the thrill of the ride through a visually driven narrative.
GIANT Propel Advanced SL (slide 2)
Product frame silhouette highlights structure, form, and engineering precision
GIANT Propel Advanced SL (slide 3)
Cinematic landscape scene establishes mood and atmospheric storytelling
This website uses a colour palette of 4 colours
  • #E18D09
  • #E07709
  • #5E2B05
  • #0A4167
Technologies & Tools
Description
Team Behind the Design
  • Agency: Para Creative Co.
  • Client: GIANT
  • Category: Video Design — Commercial
  • Location: Taipei, Taiwan
  • Project Brief: Craft a video showcasing the product story through cinematic visuals, motion, and performance-focused storytelling.

This commercial video design leverages camera work, lighting, 3D art, editing, sound, and color grading to create depth and atmosphere. GIANT Propel Advanced SL expresses this through high-impact visuals that emphasize speed, structure, and innovation.

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