Standout Features:
- Comic-book artwork
- Forming a bigger picture
- In-depth explanation video
The Gottlieb Duttweiler Institute, a 50-year-old Swiss think tank, collaborated with Cognitive Media and the agency helped GDI introduce itself through an intriguing in-depth explanation video.
The animation style shows a white canvas slowly filled with digital sketches that slowly form a large comic-book artwork. As the video begins with the inception of the institute, we see a small frame with little details that slowly evolves into a full sketch of the institute with tons of people involved with it.
The illustrations keep following the narrator’s script, accurately bringing his voice into vivid pictures to finally scale out to where it is now, forming a bigger picture full of tiny details that got it to the present day.
Another cool aspect of the video is that it uses a limited color scheme, one that adds branding value to the video – with only several shades of green breaking the monochromatic monotony and contributing to its overall freshness.
