- Agency: Conill Advertising
- Client: Burger King
- Category: Video Design — Short Film
- Location: El Segundo, California, United States
- Project Brief: Create a short-form campaign that boosts engagement by transforming product preference into an interactive brand experience.
A short film for a fast-food brand usually begs for attention, but Burger King's "Love or Whopper?" earns it by staging a fake rivalry. Conill Advertising frames a simple product choice as a competition, pitting "love" against the Whopper and daring viewers to pick a side.
The creativity drives the whole idea. Turning a menu preference into a team sport, complete with fire emojis, burger visuals, and team language, makes the campaign interactive and gives fans something to rally behind. It pulls people into the debate instead of just selling at them.
Motion and editing set the pace. Fast cuts, bold text overlays, and dynamic transitions push the energy, and the lighthearted tone keeps the film playful rather than pushy.
The execution favors performance. The film stays short and punchy, fits social platforms like YouTube, and spreads easily, while clear branding and simple calls to action make viewers want to engage. For a product as iconic as the Whopper, that blend of fun and shareability carries the campaign.
