Standout features:
- A familiar, user-friendly animation style
- Very clear narration
- No on-screen copy to distract from the message
The Own Your New Home video designed by Techxide is an informative and educational video for an organization of the same name that helps people acquire and own a property instead of renting it.
An elaborate animation follows the narrator explaining the US housing and homeownership crisis — the history, origins and causes of the issue — all while offering a solution. A familiar cartoon-style animation details every bit of information and communicates emotions.
The story is professionally narrated by a voice talent with excellent enunciation. It is easy to understand in terms of terminology and sound production. Deliberately muted, almost inaudible music provides some background ambiance that doesn't distract from the video's important message.
The video has very little written copy (except for some that explain the charts and graphs), uses bright, solid colors and a prominent call-to-action promising specific results at the end of the video.
