Standout Features:
- From “nightmare” to solution
- Soothing narration
- Eye-pleasing product beauty shots
While it is true that IoT home solutions have not quite taken off as predicted a few years back, there is a definite trend in personalized nutrition delivery systems which are increasingly coming closer to our homes.
Tespo, one of the market trendsetters, a vitamin and supplement dispenser company, delivers nutrition formulas in individually dosed, 31-serving pods that allow consumers to take the formulas as liquids, thus eliminating pills and increasing user compliance.
When producing the Tespo video, Three Lyons Creative’s primary objective was fairly simple – point to obviously superior features. However, the agency went beyond by telling a story, demonstrating the unique value proposition, and instructing users on how to use the ingeniously simple vitamin dispensers, all while staying within the relative periphery of traditional product commercial methodology.
Three Lyons Creative developed a three-story treatment. Starting with a concept called “End Your Vitamin Nightmare,” they put together a 1:20 minute video ad that mixes animated nightmare humor with product beauty shots.
