Standout Features:
- Stop motion animation
- Minimalist set with text pop-ups
- Sketch-style visual effects
What’s inside a Kanken bag? This minimalist yet upbeat promo video designed by Motionful Studio unpacks everything you can fit in a standard Fjallraven Kanken backpack.
The agency took a more creative approach in producing this ad; they used stop-motion animation. Shot in multiple frames to show independent movement, it’s as if the bag has a life of its own!
The yellow bag is perched against a matching yellow background, which made the white text descriptions for each part of the sequence super easy to read. They also added sketch-style animated lines to highlight movement, serving as a nice visual treat.
After packing and unpacking the bag, they ended the video by showing the bag’s different colors and variations. Same shot framing, different colors – a great way to wow the audience up to the very end!
