Standout features:
- Name association
- Focus on USP
- Engaging narration
Que bag is the latest craze on Kickstarter these days. And just by looking at the promo video, produced by Melty Cone, it’s not hard to see why.
While the engaging narration and hip music choice make it seem like your typical, albeit stylish, commercial at first glance, it doesn’t take a genius to conclude that it’s so much more than that. By opting to focus on the bag’s rather impressive multi-functionality, you can’t escape the idea that the sheer number of options it offers resembles one of Q’s gadgets from the famous 007 franchise. It doesn’t only perfectly match the suave agent’s fashion sense, but his mission to save the world (Que bags are made from recycled plastic).
And let’s be honest, the ability to carry all your essential belongings in one go, be it on the way to work, gym, school, or while traveling and looking like this, is nothing short of a superpower — especially nowadays.
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