Standout Features:
- Hypnotic music choice
- No narration
- Calming imagery
Formed back in 1985, Roksan is a pioneering brand in the field of turntables, amplifications and digital sources. With the launch of their new Attessa range, Roksan wanted a high-end promotional film, or rather, music video to allow their products to shine.
Music for our ears! Working with Roksan (and the Essex-based, parent company, Monitor Audio) for a number of years, Lambda Films produced (with the help of McCann Worldgroup) a sleek and stylish vignette of the Roksan family of products within the daily (and family) lives of their consumers.
Supporting the creative vision with professional video and post-production, Lambda Films transformed everyday routine into something more akin to a music video. The lack of customary narration let the calming imagery speak for itself. Masterful editing paired with Milano’s “Suspect” track compels viewers to nod their heads in rhythm.
Strange as it sounds, this shoot was also a first for Lambda. Experimenting with the Dedo Lightstream system enabled harnessing the natural light and creating a beautiful, gentle and homely aesthetic for the video.
