MAC Cosmetics VIVA GLAM's Video Design Boosts Product and Advocacy Appeal by Starring Pop Star Rosalía
MAC Cosmetics VIVA GLAM has been supporting women, the LGBTQIA+ community, and people living with HIV/AIDS since 1994. As part of the brand's giving back campaign, the Mamma Team produced a one-minute video design under Gordon Von Steiner's direction.
As one of the top video production agencies, Mamma Team delivered a bold, attention-grabbing video that remains effective as years pass. One of the secrets to its long-lasting impact is the involvement of Spanish singer Rosalía, adding that star quality to the heart-thumping video design.
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Opening with the iconic MAC logo and red cloth draping across the screen, the video instantly gives off that fiery yet charming vibe. It shows impeccable shots of the product, Rosalía's dance performance, and the consistent vibrant, red visuals.
With many people dancing alongside the singer, we see a modern take on a classic Spanish flamenco rhythm. Primarily known as a dance performed solo, this rehearsed choreography breaks the taboos, a solid testament to MAC Cosmetics' support to the often marginalized communities.
MAC Cosmetics VIVA GLAM's Video Design Brings Hypnotic Energy With the Prominent Red Element
The video begins with long red sheets dancing around in the wind, transitioning to a short shot depicting Rosalía tempting the viewers with a preparatory stance as the sounds of castanets set up the atmosphere.
With a simple lipstick stroke across her lower lip, she opens her eyes, and the tempo fastens.
Fully dressed in red, we see her dancing under the spotlight before transitioning to a group dance act that makes the hue "spread" like its impact.
We see the familiar red fabric surrounding the dancers as they continue to perform, urging viewers to keep watching. Like the sheets and the outfits, Rosalía's nails feature the captivating red shade, once again emphasizing its power to grab attention.
MAC Cosmetics VIVA GLAM's Video Portrays the Versatility of the Product Through Subtle Design Cues
One of the most significant benefits of the mesmerizing classic red lipstick is its versatility. The video includes several clever opportunities to portray this.
For example, we have the symbolism of day and night switches in the video several times. While the elegance is always there, Rosalía and several other dancers wear simple white sneakers during the day, indicating a more casual style.
On the other hand, at night, we mostly see her close-ups that let her makeup shine alongside numerous pieces of hand jewelry. This is no accident, as we commonly associate important ceremonies, celebrations, or big galas with the nighttime.
These subtle design cues cleverly communicate that by supporting MAC Cosmetics VIVA GLAM, customers can stay glamorous any time of day and still be able to help others. A win-win purchase!
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Mac Cosmetics VIVA GLAM's Video Design Solidifies Its Mission With Simple Yet Assertive Text
After a series of compelling visuals and impressive performances, the minute-long video cools down with a short, impactful copy: Get the lipstick that gives back 100%.
The message lies over the video clips in a simple, all-uppercase font style, reminding viewers about the brand's mission.
Additionally, the design elements in the video are all stitched together by the flamenco-themed tune. (Find more of the best videos with amazing background music.)
Overall, MAC Cosmetics VIVA GLAM's video clearly sits among the best video video designs. It's a vibrant, visually appealing video that inspires customers to give back and be glamorous, rightfully deserving of the Best Design Award!