Standout Features:
- Usage of vintage equipment
- Harks back to 60s
- London-centric
Located on the world-famous Carnaby Street in the West End of London, (right under the famous Spirit of Soho mural), Rolling Stones CS is a brand-new exciting flagship store that brings the spirit of the 60s to the present day.
This isn’t just another retail shop. It’s the ultimate experience for Rolling Stones fans, young and old. True to their name, Our Own Brand made an original and head-turning campaign that not only supports RSCS’ launch but also embodies the said experience.
The end result is a truly unique, London-centric video that seamlessly balances past and present.
With the global heritage (as well as notoriety) of the Stones setting this epic scene, the agency decided to throw caution out of the window and shoot solely on 16mm and 35mm film for both stills and moving images, harking back to the cameras of the 60s and 70s to create the same warm, albeit gritty feel.
Last but not least, even the legends themselves took part in the campaign. The Rolling Stones posted it across all of their social and digital channels and the launch of the store was a storming success.
