Standout Features:
- Brief and humorous
- Well-acted
- Optimistic
Temple & Webster is Australia’s #1 online retailer of furniture and homewares. Becoming the market leader took far more than 30 seconds, but the ad video, created by Vidico, demonstrates why T&W’s deserving of the throne.
An extensive online campaign via YouTube and broader social channels resulted in a 335% increase in brand awareness and drove all other areas of brand awareness in a steep upward trend.
They also included a TVC campaign further building advertising recall.
Among other factors, this success can be attributed to the fact that the video focuses on a single message and/or tagline: “Furniture of your dreams, delivered.”
The commercial is a perfect blend of optimistic, tongue-in-cheek, Aussie humor, ideal length, color choice, and video & sound design. It’s positive, practical, beautiful, and most important of all, familiar.
