According to illustrator Ollie Hooper, "the idea behind the illustration is different elements represent each client The Lane works with." This video blends in well with The Lane's entire website, even though it employs a slightly older trend of 3D animation. This element works because it's executed so well.Â
Allaspects of this video are well-designed and interact well with one another. Orange, white, and gray were predominently used, which keeps this video very on-brand, reinforcing the agency at ever corner.
The Lane Agency is a creative animation video.
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