Standout Features:
- Spooky theme
- Playful metaphor
- Rotating pumpkins
The Beldent – Halloween Commercial is a brief yet memorable homage of the bubblegum to the iconic holiday in all its glory.
In this short ad, Juan Ignacio Cali used a spooky graveyard theme with a laid-back, bass-filed background track that adds a layer of mischievousness to the mix. The video begins with several close-ups of pumpkins, tombstones, and the eerie night wind on the graveyard, setting up a static shot showcasing all these together.
Amid them, a pack of gum seemingly “arises” from the grave, shaking the dirt and dust off and projecting itself in the air. This playful “back to life” metaphor transforms into a more familiar commercial concept, so the video extends to highlighting the product against a pitch-black background with pumpkins rotating around it.
