Standout Features:
- Heartwarming, gentle imagery
- Soothing colors
- Well-branded but user-oriented
Cancer is a dreadful illness. And no one needs to know more that they’re not alone in fighting against it than the children suffering from it, as well as their close ones. That’s why BIG & SMALL PRODUCTIONS helped The Redkite charity create a heartwarming video that lets these people know about its supportive Red Bag.
The video combines slow-paced transitions with gentle imagery, soothing colors, and heartfelt, hopeful tunes to deliver a kind message of encouragement. The animation showcases the contents of the bag, as it arrives in the hands of a worried family.
The well-branded visuals rely on the foundation's primary color (red) throughout the video, whereas the visual, textual, and auditory messaging focuses on providing support and assisting the family in this tough battle.
