Standout features:
- Persistent electronic beat
- No narration
- All the messaging is done via on-screen text
Trackivity is a time-tracking and productivity tool used by companies for managing the workload and measuring the performance of their employees. Their 49-second-long promo video is a product of First Launch marketing agency.
The video has no narration – all the messaging is done via on-screen text, video footage and graphics. It opens with a dictionary definition of time and proceeds to discuss its intangible qualities and how it cannot be controlled. It ends with “What if you can...?” before segueing into the tool’s logo, name and website URL.
The lack of a narrator is compensated with a persistent, electronic music beat. While it doesn’t introduce any melodic qualities into the video, it keeps the pace going. Snapping of fingers, the sound of cymbals and other subtle effects roundup its sound design.
The video’s visuals rely on the Trackivity brand color, lime green, which makes several appearances in the material. Behind the messaging are video footages of people in various situations that underline the main point the brand is getting across.
