The Vampire Lestat x POM Wonderful

• Agency: The Light NYC
• Client: POM Wonderful
• Category: Video Design — Commercial
• Location: New York City, New York, United States
• Project Brief: Create a commercial video that combines cinematic storytelling, vampire mythology, and branded entertainment into an immersive promotional experience.

A celebrity-driven brand spot usually buckles under the weight of who it's selling. The Light NYC's "The Vampire Lestat x POM Wonderful" avoids that by handing Sam Reid the screen as Lestat from AMC's Interview with the Vampire and shooting the whole thing in one unbroken take.

The set is dressed like Lestat's actual quarters rather than a brand backdrop. A carved gothic throne, crimson velvet curtains, and banks of red votive candles light Reid from below in a way that pulls the POM bottle into the same world he occupies.

The one-take format is the conceit the commercial is built on, signed off in the tagline "One take. One vampire. Wonderful." Cuts are what usually let a brand spot hide its seams, and refusing them puts the entire run on Reid's performance.

That performance leans on pauses and irony rather than copy points. The kiss mark left on his neck and the way he hoists the POM bottle like a chalice carry the joke without anyone needing to name it.

POM's bottle has always been shaped like a curvy little urn, which is the entire reason this casting works. Lit by candle and held by a vampire, the product reveal lands as a visual punchline instead of a product shot.