Standout features:
- Motion graphics
- Parallax effects
- Modern color palette and typography
Boomex is a branding and marketing agency based in Slovakia, working globally. In their own words:
“We believe in the power of brandformance and performance and we know that the best results are achieved when both of these elements are considered. In parallel.”
The agency’s website uses minimalism to demonstrate versatility, adaptability and approach to business, unified in one recognizable element – a fluidly animated circle.
As far as the visual dictionary dictates it represents the notions of totality, perfection, infinity and timelessness, all mashed together in cyclic movement on the homepage.
One of the more interesting features is that an amorphous shape casts a shadow, which is a subtle way of communicating tangible solutions, not only focusing on aesthetic appeal.
Scrolling down, the motif of the circle is continued, but what turns heads more than animation and parallax effects is the unique color palette. The prevalent whiteness of the website is sprinkled with various shades of pink that convey tenderness and playfulness, but also command attention, especially when it comes to the sticky CTA and menu navigation. Check out some of the best IT website designs here.
