Elecbrakes

Standout features:

• Striking colors and big fonts
• Helpful video explainers
• Prominent customer testimonials

Last on our list of best eCommerce design websites for 2023 but not the least is Elecbrakes, a manufacturer of electric brake controllers. Their website, courtesy of Redback Solutions, makes use of big, strikingly colored fonts, simple messaging, and helpful looping videos that provide a visual aid to the user.

The royal blue and orange combo pleases the visitors' eyes as they land on the homepage, before moving down the funnel to find hi-res photos, product diagrams, and looping gifs and videos that explain how it's mounted and used.

Large CTAs, customer testimonials, and a sticky navigation menu provide a good UX from the standpoint of educating the audience and helping them reach the desired point of a website quickly.