Standout Features
- Sticky menu/CTA
- Informative copy
- Prominently showcased social proof
Fineline Group is Plymouth’s leading carpentry, partitions and passive fire contractor. The main goal of the firm’s website courtesy of Jess Cook Design is to raise brand awareness and attract new leads to a fairly niche set of services.
When designing their site, Jess Cook Design strived to translate the brand’s key messaging into a smooth user journey. The result? A clean and informative website that leaves nothing to the imagination.
It’s simple, impactful and easy to use with clear copywriting that explains exactly what they do. Although it leverages many of the ruling web design trends, including hover effects, color coding, transitions and minimal aesthetics, the website’s goal is fixed on efficiency.
In other words, Fineline Group aims to impress by showing users what they’re actively looking for: the company’s expertise, team, testimonials and contact, rather than flashy visual flexing that doesn’t add much value to both the visitors and the brand.
