Hi-Pointe, an iconic St. Louis drive-in, may be a serious business... but it surely doesn't take itself too seriously. From the featured photos, where relaxed and laid-back people don branded snap-backs, to the bold and bright color scheme, to the fact that they break their main words just because, it screams "this is me and I don't give a damn what you think".
The homepage is essentially a giant menu where users can access all areas of the website. But we recommend not navigating away too quickly. Instead, take your time to take a peak at the more traditionally-placed menu button — it's as creative as the rest of the website. The button hover effects are simple but quirky, adding just another nice detail to this already awesome website.
Hi-Pointe is a colorful website design in the Food & Beverage industry.