Kylian Mbappé

• Agency: Bloody Mary
• Client: Kylian Mbappé
• Category: Website Design — Sports & Leisure
• Location: Paris, France
• Project Brief: Create a website that showcases Kylian Mbappé’s career, personal brand, partnerships, and community initiatives.

A sports website for a global athlete usually opens with a goal celebration or a stat reel. Bloody Mary leads Kylian Mbappé's platform with the graphic novel cover instead, which reframes the entire site from highlight reel to publishing and IP hub.

France-team royal blue holds across every screen, paired with red display type for the book title and crisp white sans-serif for the rest of the nav. The single-color discipline gives a younger audience an identity they can recognize without leaning on a face shot.

Navigation does the heavy lifting on that pivot. A flat top bar with News, Career, Records, Partners, Shop, Graphic Novel and Contact gives each revenue stream equal weight, and a five-flag language switcher covering French, Spanish, Arabic, Chinese and Japanese signals the audience this platform is actually built for.

Performance choices keep the cinematic feel without taxing slow connections. Hero photography loads compressed but full-bleed, scrolls smoothly between sections and avoids the heavy autoplay video stacks that typically drag down athlete sites during match-day traffic spikes.

Motion stays restrained on purpose. Hover states, sticky nav, and section transitions handle the interactive layer, while the Career and Records pages anchor pull-quotes directly from Mbappé over editorial photography, which lets the platform sell aspiration through first-person voice rather than agency-written copy.