Luxlet

Standout features:

• Minimal use of text
• Lots of white space
• Both art and copy highlight the brand’s USP

The minimalist website for Luxlet, an Italian brand making wooden, metal-free beds, was developed by Hantha Die Webexperten creative agency. The natural element of their product is apparent right off the bat, with an image of a misty forest gracing the opening screen of the website, accompanied by a suitable brand credo “Nature in the bedroom.”

In the top right, an unconventional, circled hamburger menu icon opens full-screen navigation, with very little text and plenty of white space. The animated button also switches copy from “Menu” to “Close” when opened.

Scrolling down the page, its economical use of messaging becomes quite apparent. With no more text than necessary, Luxlet’s website breathes freely, unburdened by an excess of visual or written content.

Each touchpoint of this user journey ends with a link pointing to a page of interest. These are educational and informational pages for the brand’s assortment of beds, its materials and the benefits they bring to consumers.