North York Women's Shelter

Standout Features:

• A soft and soothing pastel color palette
• An extensive video introduction
• A cool dropdown menu with cute illustrations

First on our list of best web designs with soft colors is North York Women’s Shelter’s website, designed by Loop. The agency ensured this web creation sends a holistic message of love and understanding.

Upon site entry, the design lets you experience everything there is to it, including warm, soothing colors, minimal feminine digital illustrations, and strong messages. Together, these elements set a supporting, encouraging, and welcoming tone.

With the headlines blue and the bolder shades of pink found in the taglines and buttons, the colors dance around through dynamic, interactive elements that gently let you in on more information.

Scrolling down the homepage, you’ll find a five-minute video showing you’ve reached a beacon of light and a safe place full of support and love through New York Women's Shelter.

The minimalist artwork continues to support the soft palette throughout the scrolling experience, occasionally accompanied by real-life imagery of women and their children thriving.

The illustrations become the star design element as you roam through the full-screen drop-down menu, with vast positive space and a different picture representing each section.