- Agency: elk Marketing
- Client: Protein Now
- Category: Website Design — Health and Wellness
- Location: Los Angeles, California, United States
- Project Brief: Create a health and wellness e-commerce website for Protein Now that turns a playful visual identity into a cohesive shopping experience through clear navigation, product-focused imagery, and a streamlined path to checkout.
Health and wellness shoppers decide fast when a brand states its benefits up front. The Protein Now storefront by elk Marketing opens on one clear promise: 21g of premium protein and 90 calories in a single shot.
A wavy navy wordmark with a built-in exclamation point sets a playful tone from the header down. Yellow icons for premium protein, GLP-1 friendly, muscle health, and seriously delicious turn product claims into friendly, scannable badges.
Each flavor gets its own fruit-filled product shot, with blueberries, strawberries, and mangoes framing the bottle. A lifestyle carousel then follows the shot through mornings, runs, travel, and work, so you can picture where it fits in your day.
The path to checkout stays short and visible. Pack options save you 5% or 10% with free shipping, and a comparison chart against shakes and snacks answers your questions before you reach the cart.
A NutraBio section adds 30 years of manufacturing credibility to a brand-new product. Third-party testing, GMP certification, and an FAQ on GLP-1 use give health-focused shoppers the details they look for.
The same design system carries into product detail imagery and a full Amazon storefront. You meet the same colors, icons, and voice whether you find Protein Now on its site or in marketplace search.
