Standout features:
- Fantastic product showcase
- Benefits over features
- User testimonials
Puma NITRO is a new line of sneakers by the famous sports apparel brand. It uses revolutionary technology like multiple layers of nitrogen foam, branded as COOLadapt, that provides better cushioning, responsiveness, maximum propulsion, and multi-surface traction.
A unique product requires a unique website. Herren der Schöpfung, a German creative agency, developed a one-page minisite for Puma NITRO that explains in great detail – and in spectacular fashion – what the sneaker is all about.
Mimicking the color palette of the actual shoe, the site opens with a combo of white and electric lime, a vibrant shade of green. The story about the shoe’s development, technology, and benefits unfolds when the user starts to scroll.
The same picture of a sneaker stays on the screen the whole time, rotates, and goes through different iterations: dissected to showcase its inventive sole and trailblazing stitching technique, the elasticity of its rubber compounds, or the cooling effects of its “skin”.
Near the bottom of the page, a bevy of illustrated user testimonials make their case before a user is confronted by several different Puma NITRO options pointing to Men’s and Women’s shops.
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