PUNK RAVE

Standout Features

• Traditional meets contemporary
• Model photography
• Bold typography

The PUNK RAVE store’s black-and-white web design pushes the boundaries of your usual eCommerce website. Nellodia’s approach to the brand helped connect the artistic beauty and punk’s nerve to boost the selling potential through a beautiful combination of traditional art and the modern way of living.

The best example of this can be found on the homepage, where the screen is covered with a side view of a model holding a skull, resembling Shakespeare’s Hamlet. However, unlike the traditional version, this skull is tattooed and stylized with accessories, and the look on the model’s face is not fearful but courageous.

The models dressed in dark-colored brand items set the tone for the design as a beautiful contrast to the vast monochrome positive space.

The typography is limited and decorative, adding another layer to the models’ photographic storytelling. Albeit limited, typography can make all the difference in your online branding. This is exemplified in the headline font style. It is a perfect choice to communicate the brand’s identity, as it combines some gothic attributes with punk and fun features. Check out the best black website designs.