Vitera Website Design Opens With A Bold Unique Value Proposition And An Emotional Appeal
Vitera is a Greek brand that produces and packages remedial herbal teas and whose website is the work of their web design-savvy compatriots, Artware.
As an extension of the brand’s visual identity, the Vitera website design incorporates an eCommerce section that offers teas that correspond to certain moods of the consumer.
The website opens with a stellar hero section, all drenched in the brand’s navy blue color along with some images of the product’s packaging, custom illustrations of leaves in vibrant colors and a benefits-focused text.
Specifically, this particular copy emphasizes how the producer ensures the quality of their product which is by hand-picking the leaves from the best tea harvests.
Just below the fold, the website’s content continues the showcase of Vitera’s benefits by presenting the visitor with a choice of six different moods by asking “How are you feeling today?”. Clicking on either one of these moods takes the visitor to a page with suggested tea flavors that help mend this particular mood, lifting the consumer’s overall well-being.
The “handpicked by nature” UVP keeps popping up in different places, including the brand’s logo (also designed by Artware), depicting a hand holding a tea branch – intentionally reminiscent of the iconic image of a dove carrying an olive branch, another famous Greek export.