Western Reserve Land Conservancy

Standout Features:

• Multiple clear calls-to-action for driving engagement
• Photography showcasing mission and impact
• Professional, nature-focused aesthetic

Getting website visitors to actually do something — donate, volunteer, learn more — is vital for non-profits. ForeFront Web designed the new Western Reserve Land Conservancy site to show people the stunning Ohio landscapes they work to protect, and why it matters, using beautiful photography and messaging to get that much-needed participation.

The website features multiple, highly visible calls-to-action. This includes a persistent orange "Donate" button in the main header, prominent "Support Our Work" buttons, and pathways towards other specific initiatives. This multi-faceted approach caters to users at different stages of interest and with different capacities to contribute, be it time or money.

The website uses visual storytelling to explain the critical "why" of the Conservancy's mission. High-quality photos showing Ohio landscapes, conserved areas, and people enjoying nature provoke both the heart and mind. Combined with mission-focused text, these visuals communicate why conservation work truly matters.

It also achieves a balanced aesthetic with a modern layout and organic visual touches. Organic elements include cutout nature photos, subtle topographic background textures, and a torn-paper edge effect on some key photos. This blend creates an identity that’s not overly corporate or overly rustic but feels both grounded and credible.

Non-profit websites seeking more online engagement should note WRLC's approach to calls-to-action. Offering several clear, distinct ways for people to support the mission beyond just a 'Donate' button, plus making these pathways highly visible (and aesthetically pleasing), increases the chances that visitors will get involved in a way that suits them.