United Kingdom × AI Consulting × Delivery & Takeaway × Sort by: Number of Reviews × Clear Filters
  • Delivering On Promises

    We have been around for the last 23 years offering AI-driven solutions, Custom Mobile App Development, Tailored Software Solutions, and Enterprise Web Solutions catering to clients' needs. We Care for your Success -that is our reason to exist. Let's Talk about your dreams and we will deliver!...

    Top Services:

    • Mobile App Development
    • AI Development
    • Web Development
    • Software Development
    • eCommerce Development
    • Show more
    Location
    Bingham, United Kingdom
    Number of Employees
    100 - 249
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    28 Projects Listed

    Fullestop Services

    • Mobile App Development
    • AI Development
    • Web Development
    • Software Development
    • eCommerce Development
    • Web Design
    • Staff Augmentation
    • Big Data Analytics
    • Managed Services
    • SEO
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Adidas
    • Volkswagen
    • Unilever
    • Skoda
    • British Council
    • Sony Pictures
    • Timex UK
    • Fair And Handsome
    • Cinepolis
    • NDTV Goodtimes
    Data sourced from the agency's DesignRush profile

    Fullestop Reviews & Testimonials

    • Cade Cannon
      Cade Cannon Director of IT at Cannon Companies
      5.0

      Web App Review from Cade Cannon

      We engaged FULLeSTOP to build a custom dispatch and risk management platform from the ground up, and what started as an incredibly complex 18-month build has evolved into a thriving, ongoing partnership. The business outcomes have been profound. The platform unified seven distinct service lines into a single digital ecosystem, eliminating manual tracking for over 300 staff, 50 crews, and 500 assets daily, while centralizing safety compliance for over 100 subcontractors. It completely transformed our workflow and even won a 2025 innovation award across our investment company's portfolio. What truly sets FULLeSTOP apart is their high-level architectural consulting and continued executive investment. We initially approached them with a specific tech stack and low-code solutions in mind. Instead of simply taking the order, they expertly guided us in a different direction, backing their advice with strong evidence to architect a custom solution perfectly aligned with our enterprise needs. Their agility remains unmatched; they dynamically scale their development staff to hit critical deadlines and fully embrace our Agile/Scrum methodology. Furthermore, it is incredibly rare to find a vendor whose COO actively participates in project calls to personally ensure long-term success. Now 36 months live, FULLeSTOP continues to provide reliable, ongoing support and continuous feature deployments, proving themselves not just as a vendor, but as a deeply invested, permanent extension of our IT team.

    • Ryan Netley
      Ryan Netley HGV Class 2 Driver at Platinum Transport Solutions Ltd
      5.0

      Mobile App Development Review from Ryan Netley

      Partnering with Fullestop has been an exceptional experience. Their expertise and innovative approach made the entire process smooth and stress-free. Whether building from scratch or upgrading an existing system, they truly listen and deliver solutions that fit perfectly. If you want a team that cares about your success, Fullestop is the right choice!

    • Gergo Vari
      Gergo Vari Founder at Lensa
      5.0

      Software Development Review from Gergo Vari

      Partnering with Fullestop for custom software development has been an outstanding experience. Their team took the time to truly understand my business goals and delivered a solution that exceeded expectations. The software is intuitive, reliable, and tailored perfectly to our operations. From seamless communication to on-time delivery, every step of the process was handled with care and professionalism. What stood out most was their ongoing support and dedication to ensuring the software's success even after launch. Great work.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Enterprise Grade App & Web Development Services

    At RichestSoft, we don't just build apps; we create seamless digital experiences that automate businesses. As a leading Mobile App and Web Development Company, we partner with visionary companies to bring their ideas to life, blending their vision with our cutting-edge technical expertise to spark future...

    Top Services:

    • eCommerce Development
    • Web Development
    • Mobile App Development
    • Software Development
    • Blockchain
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    250 - 499
    Average Hourly Rate
    $20/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    9 Projects Listed

    RichestSoft Services

    • eCommerce Development
    • Web Development
    • Mobile App Development
    • Software Development
    • Blockchain
    • AI Development
    • VR/AR
    • Software Testing
    • Wearables
    • Cloud Consulting
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • JIB ROADSIDE ASSISTANCE
    • Rod Foster
    • Germany-Chat.com
    • Pools Magnic App
    • MeowChowNow
    • Silvia Berlain
    • Glitter Dating App
    • JCA Food App
    • Gift3R
    Data sourced from the agency's DesignRush profile

    RichestSoft Reviews & Testimonials

    • Lathan Ashton
      Lathan Ashton IT Systems Architect at Partners in Performance International
      5.0

      Web Development Review from Lathan Ashton

      RichestSoft was tasked with taking our existing templates, upgrading them to the latest version of our CMS, and deploying them to a staging environment. They also updated the designs for all subsections of the site. The site is fairly generic, consisting of static pages with links from the homepage to product descriptions, case studies, and more. Our team can easily log into the CMS and update case studies without needing a web developer, which has been a huge advantage. Our primary concern was the seamless conversion of our old templates, and RichestSoft handled this flawlessly. They even suggested ideas like making the site multilingual, though we only needed an English version, so it wasn’t necessary in our case.

    • Robbie Hart
      Robbie Hart Founder at C4 Belts
      5.0

      Web Development Review from Robbie Hart

      The website now has a more modern and appealing feel, and we've noticed an increase in the number of visitors since working with RichestSoft. They effectively leverage their technologies, and their communication and timeliness have been satisfactory throughout the project. Our business is centered around land development and industrial projects, supported by a team of IT professionals that manage the technology driving our operations. Our mission is to provide quality and satisfaction by utilizing our knowledge, experience, and ambition to meet and exceed our clients' expectations.

    • James Shehan
      James Shehan IT Director at InventRight
      5.0

      Web Development Review from James Shehan

      RichestSoft consistently delivered on a complex and demanding project, handling all tasks with efficiency. Whenever any bugs or issues surfaced on the site, they promptly resolved them. While there have been occasional communication challenges, none of these have affected the high-quality and cost-effective service they provide.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Product Teams On Demand

    Right Tail provides a high-performance Product Software Development and IT Staff Augmentation team built for speed, precision, and outcomes. We partner with startups, scale-ups, and enterprise technology companies to design, build, and scale world-class digital products...

    Top Services:

    • Staff Augmentation
    • Software Development
    • Mobile App Development
    • AI Development
    • Blockchain
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    250 - 499
    Average Hourly Rate
    $35/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    14 Projects Listed

    Right Tail Services

    • Staff Augmentation
    • Software Development
    • Mobile App Development
    • AI Development
    • Blockchain
    • Software Testing
    • Web Design
    • Web Development
    • UI/UX Design
    • Product Design
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Chia
    • Permuto Capital
    • Albin AI
    • Pent AI
    • Saudi Aramco
    Data sourced from the agency's DesignRush profile

    Right Tail Reviews & Testimonials

    • Mansoor Khan
      Mansoor Khan Software Engineer at Kavtech Sol
      5.0

      Software Development Review from Mansoor Khan

      I am very impressed with the software development services provided by this company. Their team is technically proficient and delivered a high-quality, scalable product that met all our requirements. The code is clean, and the final result exceeded our expectations. Highly recommended for any complex development needs.

    • John Fitzpatrick
      John Fitzpatrick Global Capital Procurement Excellence Leader at The Chemours Company
      5.0

      Web Design Review from John Fitzpatrick

      Right Tail delivered a professional and visually appealing website that aligned perfectly with our brand and business goals. Their team focused on modern design, responsive layouts, and smooth user navigation. Communication throughout the project was clear, and they remained responsive to feedback. The final website performs well across both desktop and mobile devices. Overall, Right Tail provided a reliable and high-quality web design experience.

    • Gohar Asadullah
      Gohar Asadullah Technical Executive at AMR logistics
      5.0

      Software Testing Review from Gohar Asadullah

      Right Tail Corp built internal software development tools to automate our enterprise operations, and the experience was outstanding. Their team delivered efficient, well-structured solutions that significantly streamlined our processes. The quality of work, communication, and professionalism throughout the project was exceptional. Highly recommended for any company looking for reliable development partners.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Innolab AI builds revenue engines, not just software. Jane creates pipeline. Luna closes it.

    Innolab AI builds AI systems that sell for you. Jane replaces SDR teams with automated, hyper-personalized outbound. Luna calls and books meetings 24/7 with human-like conversations. We help B2B leaders generate pipeline, cut admin time, and scale revenue without chaos...

    Top Services:

    • AI Development
    • Mobile App Development
    • Web Development
    • Software Testing
    • Blockchain
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    50 - 99
    Average Hourly Rate
    $59/hr
    Minimal Budget
    $50,000 & Up
    Portfolios Count
    2 Projects Listed

    Innolab Services

    • AI Development
    • Mobile App Development
    • Web Development
    • Software Testing
    • Blockchain
    • Staff Augmentation
    • UI/UX Design
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Flonest
    • Dollar Shave Club
    • Buddy Lee Jump ropes
    Data sourced from the agency's DesignRush profile

    Innolab Reviews & Testimonials

    • Buddy Lee
      Buddy Lee CEO at Buddy Lee Jump Ropes
      5.0

      B2C Apps Review from Buddy Lee

      Innolab delivered exactly what we needed a high quality, AI powered jump training app with realtime feedback and sleek design. The team was professional, collaborative, and hit every milestone on time. Highly recommend them for any innovative app development.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Trusted Technology Partner Since 2012

    unicrew is a full-scale software development, consulting and design company, which provides a full spectrum of services - from design and software development to the unfailing commitment to quality assurance...

    Top Services:

    • Software Development
    • Product Design
    • Web Design
    • Web Development
    • eCommerce Development
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    50 - 99
    Average Hourly Rate
    $60/hr
    Minimal Budget
    $10,000 - $25,000

    unicrew Services

    • Software Development
    • Product Design
    • Web Design
    • Web Development
    • eCommerce Development
    • AI Development
    • Mobile App Development
    • Software Testing
    • DevOps Consulting
    • Cybersecurity
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Jack Cooper
    • RWTH Aachen University
    • LiquiMoly
    Data sourced from the agency's DesignRush profile
  • Every Move Is for the Product.

    Ardas is a SaaS-centric shop with a focus on reaching business success rather than technologies or methodologies...

    Top Services:

    • Software Development
    • Web Development
    • Mobile App Development
    • IoT
    • AI Development
    • Show more
    Location
    Basingstoke, United Kingdom
    Number of Employees
    100 - 249
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    11 Projects Listed

    Ardas Services

    • Software Development
    • Web Development
    • Mobile App Development
    • IoT
    • AI Development
    • UI/UX Design
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Stripo.email
    • eSputnik
    • Infinox
    • Cerri
    • Bonnier
    • Transport Exchange Group Ltd
    • Referante VR
    • Escrowolt
    • Audeohost
    • CrowdMove
    Data sourced from the agency's DesignRush profile
  • Technical partner in custom software development

    We are empowering people to bring innovative ideas into life...

    Top Services:

    • Mobile App Development
    • Software Development
    • AI Development
    • Web Development
    • Software Testing
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    17 Projects Listed

    KeyToTech Services

    • Mobile App Development
    • Software Development
    • AI Development
    • Web Development
    • Software Testing
    • UI/UX Design
    • Staff Augmentation
    • IT Services
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Meest Express
    • Tiplr
    • Drugstars
    • DonorSee
    • XHabit
    • Ya Tut
    • Splash
    • CyclingHero
    • TicTicBoom
    • PolicyIQ
    Data sourced from the agency's DesignRush profile
  • We Help New inspired Entrepreneurs to introduce their brain-child to the digital world

    "Webrication or ONE STOP SHOP" at your services, saving your time is our utmost priority and we here do it in a creative way. Where there is a greater demand of online shopping and where people are looking for ways to save time, we at webrication bring a ONE STOP SHOP for all your problems. We value your time...

    Top Services:

    • Mobile App Development
    • Web Design
    • Web Development
    • Software Development
    • UI/UX Design
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    50 - 99
    Average Hourly Rate
    $25/hr

    Webrication Services

    • Mobile App Development
    • Web Design
    • Web Development
    • Software Development
    • UI/UX Design
    • eCommerce Development
    • WordPress Website Design
    • Digital Services
    • Design Services
    • IoT
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Klick4sms
    • kindlife
    • Ready2teach
    Data sourced from the agency's DesignRush profile
  • Websites built with no up front costs and ai robots built for small businesses

    No Worry Websites and AI deliver worry-free digital solutions with no upfront costs and websites from £34.99. We build professional, pay monthly websites that grow your business and smart AI robots that can call customers, book appointments, and pull info straight from your sites. Simple, all-inclusive...

    Top Services:

    • Web Development
    • AI Development
    • Web Design
    • SEO
    • Logo Design
    • Show more
    Location
    Wellingborough, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $34/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed

    No Worry Websites & Ai Automations Services

    • Web Development
    • AI Development
    • Web Design
    • SEO
    • Logo Design
    • WordPress Website Design
    • Social Media Marketing
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • iBoss
    • The Probate Pro
    • Go Beyond Nepal
    • Repair Not Replace
    Data sourced from the agency's DesignRush profile

    No Worry Websites & Ai Automations Reviews & Testimonials

    • Simon Cox
      Simon Cox Review from Google
      5.0

      Simon Cox's Review Sourced from Google

      I was delighted with the work Mark has done for me with both the NNBN and NN Business News websites. There were a lot of conversations around the website, design and structure and Mark gave his advice to help produce the final products which I'm over the moon with. Thank Mark.

    • Viv Wilkinson
      Viv Wilkinson Review from Google
      5.0

      Viv Wilkinson's Review Sourced from Google

      In my experience working with Mark, the websites have been created efficiently and accurately. Thoroughly recommend

    • M B
      M B Review from Google
      5.0

      M B's Review Sourced from Google

      I couldn't recommend Mark more highly. He listened to our requirements, there wasn't a "hard sell", but instead he wanted to understand what we needed to get out of website so he could cater the service to those requirements, unlike some of the others we had spoken to. Definitely someone you should talk to if you have a new website you want building, or even an existing one.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Done-for-you Website Design In 7 Days

    We are a UK based web design studio. We have over 20 years experience in the web, eCommerce and digital marketing landscape. Our mission is to give small and medium sized businesses an affordable yet powerful platform, to help them achieve their goals...

    Top Services:

    • Web Design
    • SEO
    • eCommerce Development
    • Digital Marketing
    • Content Marketing
    • Show more
    Location
    Maldon, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $35/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    2 Projects Listed

    Qivo Innovation Limited Services

    • Web Design
    • SEO
    • eCommerce Development
    • Digital Marketing
    • Content Marketing
    • PPC
    • AI Development
    • Branding
    • Logo Design
    • Print Design
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Deadline Communications
    • JMP Building Services
    • Ellenas
    Data sourced from the agency's DesignRush profile

    Qivo Innovation Limited Reviews & Testimonials

    • Simon Frith
      Simon Frith Review from Google
      5.0

      Simon Frith's Review Sourced from Google

      We worked with Essex-based Qivo on a complete refresh of our Deadline Communications website and couldn’t be happier with the result. While our previous site looked fine, it no longer reflected the quality, scale, or professionalism of our work, and it was built on an ageing CMS that raised concerns around security and maintenance. Qivo took the time to really understand what we needed and delivered a clean, modern, mobile-first site that’s intuitive and easy to use. Our services are now clearly presented, navigation flows much better, and strong calls to action, including quick enquiry routes and click-to-call, make it far easier for visitors to get in touch. From a technical perspective, the focus on speed, accessibility, and usability was excellent. A particular challenge was showcasing our video portfolio without impacting performance and Qivo handled this brilliantly. The whole process was professional, collaborative, fast and well managed from start to finish. We’re genuinely delighted with the new site and wouldn’t hesitate to recommend Qivo to anyone looking to refresh or rebuild their website.

    • Ellena's
      Ellena's Review from Google
      5.0

      Ellena's's Review Sourced from Google

      I had Qivo build our new website for Ellena’s and I’m really pleased with how it turned out. I didn’t want anything overcomplicated, just something that looked professional, loaded quickly, and was easy for customers to use. Qivo were easy to deal with, quick to respond, and they handled the whole build without it becoming a headache. They also made sensible suggestions as we went, which helped. The finished site feels clean, modern, and it works properly on mobile, which was important for us. Highly recommend!

    • Alfie Williamson
      Alfie Williamson Review from Google
      5.0

      Alfie Williamson's Review Sourced from Google

      Can’t thank you enough for helping me with my web design. Highly recommend them to anyone looking for high-quality web design and a smooth, stress-free experience. Thank you Dave and your team 👍

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Built For Growth Designed For Impact

    We design and develop strategic, high-performing websites for businesses, combining creative design with robust technical development to deliver measurable results...

    Top Services:

    • Web Design
    • Branding
    • eCommerce Development
    • SEO
    • Digital Marketing
    • Show more
    Location
    Kendal, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000

    Digital Otter Services

    • Web Design
    • Branding
    • eCommerce Development
    • SEO
    • Digital Marketing
    • AI Development
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Town Talk Polish
    • Grain Over Sands
    • Inspire Safety
    Data sourced from the agency's DesignRush profile

    Digital Otter Reviews & Testimonials

    • Natalia
      Natalia Review from Google
      5.0

      Natalia's Review Sourced from Google

      Digital Otter designed and developed my e-commerce store, and I couldn’t be happier with the result. I was really impressed with both the design and the speed of delivery. They fully understood the branding I had in mind and brought the whole project to life beautifully. The service was professional, efficient, and genuinely great from start to finish.

    • Callum Budd
      Callum Budd Review from Google
      5.0

      Callum Budd's Review Sourced from Google

      Emma and Miles at Digital Otter have been excellent from start to finish. They scoped out our new site and delivered quickly, with a quality end product. Absolutely recommend and will use again when the need arises. Thanks to the Digital Otter team!

    • Lianda Dillon
      Lianda Dillon Review from Google
      5.0

      Lianda Dillon's Review Sourced from Google

      Can't thank Emma enough. She was so helpful from start to finish. I really had no idea what I was doing or even what I wanted. Emma rang several times and always checked in weekly with emails to help guide me in the process. I am so happy with the website it looks amazing and ive had alot of interest in my work and quite a few new clients since launching. She designed all my logos colours pictures and branding which look great. I couldn't be happier. Highly recommend . Thanks

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • AI Automation & SEO Agency For UK Businesses

    Aristral is a UK-based AI automation and SEO agency helping SMEs and professional services firms eliminate manual overhead and grow organic traffic. We build RAG chatbots, n8n workflow pipelines, and full-stack software, while delivering technical SEO and intent-matched content strategies that compound...

    Top Services:

    • Digital Services
    • Branding
    • Digital Strategy
    • Web Design
    • Web Development
    • Show more
    Location
    Bristol, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $18/hr
    Minimal Budget
    $1,000 - $10,000

    Aristral Services

    • Digital Services
    • Branding
    • Digital Strategy
    • Web Design
    • Web Development
    • Social Media Marketing
    • Digital Marketing
    • SEO
    • AI Development
    • Software Development
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • AegisDocs
    • Aletheia
    • DataTails
    Data sourced from the agency's DesignRush profile

    Aristral Reviews & Testimonials

    • Ayesha Tahir
      Ayesha Tahir Review from Google
      5.0

      Ayesha Tahir's Review Sourced from Google

      Great experience overall, professional team, timely delivery, and high quality work. Highly recommended for reliable software solutions.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Turning Ideas Into Shipped Product

    BigJump is a UK-based product development studio that combines experienced engineering leadership with AI-accelerated software delivery to help organizations turn ideas into launched digital products. Founded in 2003, the studio provides architecture, engineering, infrastructure, security, and AI integration...

    Top Services:

    • AI Development
    • Mobile App Development
    • Software Development
    • DevOps Consulting
    • Cloud Consulting
    • Show more
    Location
    Great Malvern, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000

    BigJump Services

    • AI Development
    • Mobile App Development
    • Software Development
    • DevOps Consulting
    • Cloud Consulting
    • VR/AR
    • Web Development
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Samsung
    • Sky
    • McLaren
    • Costa Coffee
    • Adobe
    • GoTo
    • Aston Martin
    Data sourced from the agency's DesignRush profile

    BigJump Reviews & Testimonials

    • Daniel Reis
      Daniel Reis Review from Google
      5.0

      Daniel Reis's Review Sourced from Google

      Jay and his team have always been extremely professional and delivered great solutions throughout the years we worked together. They have always approached difficult situations in a calm manner and never failed to resolve the most frustrated issues, without missing a deadline. I would highly recommend BigJump.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Rise Beyond Limits

    StriveX Systems engineers custom software and intelligent AI solutions for businesses that have outgrown generic technology. From enterprise systems and business applications to AI automation, we turn complex operational challenges into scalable digital solutions built around the way each organization works...

    Top Services:

    • AI Development
    • Software Development
    • Mobile App Development
    • CRM Consulting
    • ERP Consulting
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed

    StriveX Systems Services

    • AI Development
    • Software Development
    • Mobile App Development
    • CRM Consulting
    • ERP Consulting
    • Big Data Analytics
    • Market Research
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Construction Industry
    • Retail Industry
    • Real Estate Industry
    Data sourced from the agency's DesignRush profile

Receive Free Proposals

For your project

1

Specify your budget, timeline and project requirements

2

Our experts curate a list of up to 5 most qualified candidate agencies

3

We connect you with them so you can choose the most suitable partner