Our B2B design agency directory includes 1,151 USA companies, with 1,855 client reviews and an average 4.6-star rating, and vetted by a team of 12 industry experts. Agencies are assessed on strategic capability, real-world case studies, and B2B fit, so you can clearly compare across services, pricing, project size, and industry focus.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
Content That Converts, Strategy That Lasts
ContentBeta is a content marketing agency that helps brands engage audiences and drive action through strategic storytelling, content creation, and distribution. Its services include content strategy, copywriting, blog & SEO content, long-form pieces, and thought leadership. The agency focuses on producing...
Top Services:
- Video Production
- Graphic Design
- Design Services
- Creative Services
- Web Design
- Show more
- Location
- Sunnyvale, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 6 Projects Listed
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsContent Beta Services
Data sourced from the agency's DesignRush profileManyChat ServiceNow Pipe Leadfeeder Rudderstack Kissflow Dynamic Yield Partnerstack TaskWorld StructuredWeb
Content Beta Reviews & Testimonials
Content Marketing Review from Diana Torianyk
The attentiveness of the team really impressed me. In the first stages, we discussed all the problems of the project, and the team audited and predicted the results we would get. During the course of the project, all deadlines were met, and everything was as transparent as possible
Video Production Review from Rick Crump
I`ve worked with other production companies and faced communication and troubleshooting challenges, and Content Beta Productions was fantastic in those aspects.
Video Production Review from Alli Grunthaner
I was most impressed with Contentbeta`s speed of delivery, enthusiasm, and willingness to collaborate it's rare to find super-talented people who you enjoy working with.
Reviews verified by DesignRush and sourced from the agency's profile View All ReviewsYour Product Design Partner for Turning Ideas Into Reality.
Cerebral Studio stands as digital product design agency distinguished for its expertise in psychology-infused UX design tailored for e-Commerce, B2B platforms, and industries. Our track record showcases the generation of over $500M in value for a broad spectrum of startups and enterprises...
Top Services:
- Product Design
- Web Design
- UI/UX Design
- Design Services
- eCommerce Development
- Show more
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 9 Projects Listed
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsCerebral Studio Services
Data sourced from the agency's DesignRush profileThrive Causemetics This Is Needed DonorSnap Cerebral Co LadyLab
Cerebral Studio Reviews & Testimonials
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Project Management Review from Aleksandra Prokop
The Cerebral team is cool, calm, and very collected. Ultimately making the experience of adjusting your virtual storefront a data informed and confident decision.
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UI/UX Design Review from Megan Brown
The dream team duo. Henry focuses on utilizing data to make solid Product/UX tradeoffs. Hannah is one of the best in the business at truly understanding the user thought process while shopping and navigating. She focuses on utilizing user behavior and competitive research to formulate very solid User Interfaces. I'd use Cerebral again without question!
Reviews verified by DesignRush and sourced from the agency's profile View All ReviewsWhere vision meets impact.
Cooth is a consulting-meets-creative firm that accelerates growth for startups through disruptive branding and bold marketing...
Top Services:
- Branding
- Creative Services
- Content Marketing
- Graphic Design
- Web Design
- Show more
- Location
- Charlotte, North Carolina
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 4 Projects Listed
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsCooth Services
Data sourced from the agency's DesignRush profileLuxwall Certus Core Elitone Audette Green Jobs Board simplySOLV C. Light Technologies Hexagon StreetFair Oro
Cooth Reviews & Testimonials
Naming Review from Michael Ingram
We loved working with the Cooth team. They brought the perfect balance of creativity and strategy. They ran a qualitative market research study that provided valuable feedback on market perceptions and helped support their work on our rebrand / naming exercise. We came out of that with several great ideas, thoughtful insight on the pros and cons of each name, and clear recommendations on the path forward. Looking forward to working with the Cooth team again!
Web Design Review from Gloria Kolb
Cooth has been great to work with. Their process is thoughtful and they got to the core of our brand quickly. I do think you need to speak up for your particular situation/industry, but if you are ok with some back and forth, they are great to work with. Their graphic designers are top notch and the best we have worked with.
Reviews verified by DesignRush and sourced from the agency's profile View All ReviewsAward-winning multi-disciplinary duo specializing in digital branding
death by typography is a multi-award-winning agency specializing in brand identity & social media marketing, helping startups, non-profits, and small businesses build their brands and grow their audiences...
Top Services:
- Design Services
- Creative Services
- Branding
- Logo Design
- Graphic Design
- Show more
- Location
- Tucson, Arizona
- Number of Employees
- Under 49
- Average Hourly Rate
- $85/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 6 Projects Listed
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsdeath by typography Services
Data sourced from the agency's DesignRush profileAEG Presents The Woobles Microsoft Flywheel UBER doowii Bilingual Generation San Francisco Museum of Modern Art (SFMOMA) CloudKitchens ClimbHire Chase Bays
death by typography Reviews & Testimonials
Tom Lickliter's Review Sourced from Google
Wow! I met with Monica. Death by typography is absolutely amazing. This team knows the concept of brand voice and telling your story with eye catching and actionable graphic design work. It's a special talent and they own it. Highly recommend them.
Claudia Padilla's Review Sourced from Google
Excellent agency, branding experts, committed to their work and the client's needs. Very professional and with experts in each area, the service is excellent, always friendly and very attentive. The work is very clean and visually appealing, they take care of every detail, focusing on the quality and experience of each person. Furthermore, they are confident that they can understand the needs of Spanish-speaking clients without the need for a translator, as they have bilingual staff.
Jean-Guillaume's Review Sourced from Google
Very attentive to my needs, they were able to understand my request. Efficient, professional, receptive and flexible! Very satisfied with the work done. High quality work. I recommend.
Reviews verified by DesignRush and sourced from the agency's profile View All ReviewsWe Build Custom Training
MindSpring creates custom learning experiences and training programs, including videos and animations that build capability, support change, and deliver measurable results, grounded in adult learning and designed by people who care deeply about making learning work...
Top Services:
- Video Production
- Audio Production
- Digital Services
- Digital Strategy
- Graphic Design
- Show more
- Location
- Grand Rapids, Michigan
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsMindSpring Services
Data sourced from the agency's DesignRush profileBASF Meijer Electric Power Research Institute State of Michigan Boeing Cigna TJX BAE Systems American Diabetes Association E7 Partner
MindSpring Reviews & Testimonials
Cory Wofford's Review Sourced from Google
With MindSpring, we don't feel like clients. Instead, we feel like we are in collaborative learning space with a team of dedicated colleagues, who are equally passionate about creating and improving learning experiences and solutions for NEA members. The return on our investment in the partnership with MindSpring has been transformational for our leadership development strategy. I'd highly recommend working with this team!Cory Wofford, Associate Director and ManagerNational Education Association
Casey Wilkinson's Review Sourced from Google
MindSpring has been a great partner for our training and development team. We recently partnered with MindSpring for consulting services, and we couldn't be more pleased with the experience. Their team took the time to thoroughly understand our business, identifying our needs, gaps, and offered a customized solution that aligned with our goals. Their expertise and personalized approach were invaluable in helping us achieve our objectives. MindSpring is a trusted partner that have continued using beyond our first engagement. Highly recommend!
Reviews verified by DesignRush and sourced from the agency's profile View All ReviewsYour Trusted Partner
Icebreaker Agency provides web design, local SEO, and paid search advertising built explicitly for home service businesses and trade contractors...
Top Services:
- Design Services
- Web Design
- UI/UX Design
- SEO
- Branding
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsIcebreaker Agency Services
Data sourced from the agency's DesignRush profileSony Vegas Pro Workever FastClose ReUp CerebriAI reev NoviLabs SwiftShape MinervaCreative Invoiced
For Those That Build Tomorrow.
Bordeaux & Burgundy is a premier B2B digital marketing agency, specializing in empowering ambitious companies globally to realize their full potential. With our innovative creative, campaign, and identity solutions, we help businesses stand out in today's competitive landscape. Our mission is to drive success...
Top Services:
- Content Marketing
- Graphic Design
- Branding
- Digital Marketing
- PPC
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsBordeaux & Burgundy Services
Data sourced from the agency's DesignRush profileArmis Legit Security DataSine Aryza Form Assembly Exactly.ai Thoughtly
Building brands that outlast the seasons.
Marzo Creative is a Los Angeles Brand & Design Firm serving hospitality, CPG brands, startups, entertainment, professional businesses, and health and wellness brands. Branding, strategy, and creative direction, all in one place...
Top Services:
- Branding
- Logo Design
- Graphic Design
- Product Design
- Package Design
- Show more
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsMarzo Creative Services
Data sourced from the agency's DesignRush profileThe Vegan Joint Dragonfly HR Support Banter Bar Plowboy Landscapes Management as a Liberal Art Research Institute California Institute of Advanced Management Yayo Toys Akwire Agency Clutch Motors Co.
We Help Your Business Grow With Powerful Solutions
Texono builds custom mobile, web, and desktop applications for manufacturing companies and machine shops. With a team of 49+ professionals and expertise in .NET, C#, React Native, Angular, Blazor, Azure, and AWS, Texono delivers working prototypes within one week. Every project includes a free 60-day trial...
Top Services:
- Design Services
- Web Development
- Mobile App Development
- Software Development
- ERP Consulting
- Show more
- Location
- American Falls, Idaho
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $35/hr
- Minimal Budget
- $1,000 - $10,000
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsTexono Services
Data sourced from the agency's DesignRush profileCorporate Services Industry Manufacturing Industry Energy & Mining Industry
We help advertisers reach the right audience, in the right place, at the right time.
Thumbvista, since 2012, uses programmatic advertising tools such as geofencing and audience data to allow advertisers to reach the right audience based on location, time and interest...
Top Services:
- Design Services
- Digital Strategy
- Digital Services
- Digital Marketing
- Video Marketing
- Show more
- Location
- Charlotte, North Carolina
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsThumbvista Services
Data sourced from the agency's DesignRush profileU.S. Army Metro By T-Mobile University of Kentucky
United of Web a premier web design/development and search engine optimization agency.
United Of Web stands as a foremost website development agency located in New York City, renowned for its exceptional services. Our team specializes in crafting custom CRM solutions, Search Engine Optimization (SEO), Logo Design, and Wrapping services with expertise and precision...
Top Services:
- Video Production
- CRM Consulting
- SEO
- Web Development
- Digital Services
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsUnited of Web Design & Develop NYC Services
Data sourced from the agency's DesignRush profileE-Zee Wrap Slick Moving DNL Power Hoops Academy NYC Diamond Hands Moving & Storage NYC
AI-Ready Websites & AEO for Professional Service Firms
IECAN builds AI-ready websites, intelligent intake systems, and Answer Engine Optimization (AEO) for professional service firms. We serve law firms, CPAs, financial advisors, insurance agents, recruiters, and more. Every site is hand-coded and structured for AI citation by ChatGPT, Google AI Overviews...
Top Services:
- Web Development
- Web Design
- Digital Strategy
- SEO
- Digital Marketing
- Show more
- Location
- Rathdrum, Idaho
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsIECAN Services
Data sourced from the agency's DesignRush profileBen Vonk Mark Emery Adam Warner
Web design agency driven by creativity and technology.
Leading web design agency based in New York, we craft secure, interactive, engaging & bespoke website designs for healthcare, luxury retail, fashion, jewelry, and lifestyle brands...
Top Services:
- Graphic Design
- Branding
- Logo Design
- Design Services
- Package Design
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- $1,000 - $10,000
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsPotential Digital Services
Data sourced from the agency's DesignRush profileUniconnect System Leptinteatox Temiblend MasterCard SmallCapPower SkillDeck
Elevating your business, with thoughtful branding and design.
We help women and underrepresented founders grow their small businesses into profitable companies through meaningful brand-building that connects with their customers. We've custom-tailored our offers to better serve our clients and provide the best client experience. Nothing brings us greater professional...
Top Services:
- Branding
- Graphic Design
- Package Design
- Design Services
- Logo Design
- Show more
- Location
- Portland, Oregon
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsTributary Design Studio Services
Data sourced from the agency's DesignRush profileCurie Do Good Vivian Health
Tributary Design Studio Reviews & Testimonials
Leanne Spagnola's Review Sourced from Google
Working with Tributary Design Studio was a true delight. My brand is very new, and the professionals at Tributary held my hand with consistent and straightforward guidance. Kristen went the extra mile to walk me through how to utilize and iterate on the assets they created for me. The artists and designers at Tributary were kind, patient, professional, and always on time. I have asked them to now create my website and for further guidance on brand strategy. Thanks to Marielle for the excellent service, from my online inquiry through bringing my brand to life. xo
Anna Danilova's Review Sourced from Google
I consider myself a very particular client with a specific vision, and Tributary Design was a great partner for helping me achieve the look I was going for. From the very beginning, they approached our collaboration with patience, creativity, and professionalism. They were incredibly receptive to feedback, implemented revisions quickly, and offered thoughtful solutions that elevated the project. What I appreciated most was how well they balanced listening to my needs with bringing their own expertise and design sensibility to the table. Our collaboration result was a great website that feels true to my brand! Thank you Marielle and team!
Lance Lewis's Review Sourced from Google
Working with Tributary Design Studio for our business, Debris Daddy, was a great experience. We originally thought we wanted to build out our existing brand, but Tributary Design Studio was able to create and present a rebrand that far exceeded our expectations. Thank you for all the great work and your expertise.
Reviews verified by DesignRush and sourced from the agency's profile View All ReviewsYour Partner For Custom Design Solutions
Fineart Design Agency, a leading design agency in Canada, is passionate about creating the best user experience possible and exceeding your expectations. From ideation to launch, we are dedicated to delivering impeccable solutions that align with your development goals...
Top Services:
- Web Design
- eCommerce Development
- UI/UX Design
- Graphic Design
- Design Services
- Show more
- Location
- Highland Heights, Ohio
- Number of Employees
- Under 49
- Average Hourly Rate
- $30/hr
- Minimal Budget
- $1,000 - $10,000
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsFineart Design Agency Services
Data sourced from the agency's DesignRush profileMyHealingMate Remotely RMM EventOrg
Branding and Design Experts for Small Businesses
At our company, we specialize in providing solutions to creative challenges and developing brand foundations for startups in their early stages, as well as growing businesses. Our team is proud to offer a unique combination of strategic thinking, business knowledge, and stunning visual design...
Top Services:
- Logo Design
- Web Design
- Web Development
- Graphic Design
- Branding
- Show more
- Location
- Raleigh , North Carolina
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $1,000 - $10,000
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsThompson & Prince Services
Data sourced from the agency's DesignRush profileNYCEDC PetWell Partners Talty Bar Selene
Thompson & Prince Reviews & Testimonials
Jennifer Power's Review Sourced from Google
Thompson & Prince delivers impeccable quality of bespoke content.I'm the CEO of a startup biotech company and Thompson & Prince worked with me to create the level of branding that is appropriate for my company's stage and budget. They built a strong foundation that we can build upon as the company advances.The team also helped me develop a corporate deck, partnering with outside consultants to support specific scientific needs that I had for the deck content. The final product of this challenging assignment is exactly what I had in mind.I look forward to working with Thompson & Prince for years to come.
Chronotize Manager's Review Sourced from Google
Thompson & Prince could not receive a higher recommendation from us! They are not only very talented in what they do, but also professional, responsive and 100% reliable. If you are looking to put a pitch deck together or enhance your current version, I would not hesitate to use this team!
Wholely Admin's Review Sourced from Google
I would highly recommend working with Thompson & Prince! I worked with the team to redo our (eye sore of a) pitch deck and they were absolutely phenomenal. It was clear that they understood what investors wanted to see and the health & wellness space more broadly. They worked within our brand guidelines to present different options for the look and feel of the deck. Once I selected an option, they iterated on the slides and quickly incorporated any feedback I had to create the final version. They were very communicative and speedy while delivering high quality work. They finished all of this in less than two weeks and would have finished sooner if I had given them feedback faster. They go above and beyond to make sure that their client loves the final product and to support your business as a founder. I thoroughly enjoyed working with them and they really surpassed my expectations. I would definitely work with them again!
Reviews verified by DesignRush and sourced from the agency's profile View All ReviewsOne Marketing Company
Bryckroad Creative is a full-service marketing and creative agency specializing in website design, branding, SEO, paid advertising, and analytics-driven digital growth. Based in Wichita and working with both local and national clients, the agency combines strategic marketing, award-winning creative work, and...
Top Services:
- Digital Marketing
- SEO
- PPC
- Advertising
- CRO
- Show more
- Location
- Wichita, Kansas
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsBryckroad Creative Services
Data sourced from the agency's DesignRush profileThe Arnold Group Icon Structures Harbinger Concrete Today Pilates Beau Monde West Spa
Bryckroad Creative Reviews & Testimonials
Christine Allsman's Review Sourced from Google
Chris, Kendra, James and Genesis did a wonderful job on our website remake! We love it now! We are so happy to have found them to bring new life to our tired old website. Thank you!!
Alice's Review Sourced from Google
We couldn’t be happier with the incredible work Bryckroad Creative did for us! They took our old, non-functioning website and transformed it into a fresh, efficient, and beautifully designed site that truly captures our vibe, personality, and fun spirit. From the start, their team really got us — and it shows in every detail of the site. It’s not only visually appealing but also built in a way that makes it easy for us to update and maintain going forward. We absolutely love it. If you’re looking for a creative team that listens, delivers, and makes the process enjoyable, Bryckroad Creative is it!
Adam Record's Review Sourced from Google
Couldn't be happier with Chris and Bryckroad. My wife and I are starting a ministry and we reached out to them with help for our logo design. They exceeded our expectations and more. There is no denying they put their heart and soul into their work. Awesome people! Look forward to them designing our web page in the near future!Thanks again and God Bless!
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
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Hiring Guide: How to Choose a Leading Design Company in the US
How much do top design agencies charge in the USA?
They typically charge $150-$200 per hour, based on DesignRush data.
Project-based pricing models (from DesignRush data):
- Logo & graphic design: $5,000-$20,000
- Brand identity & brand systems: $50,000-$100,000+
- Website design (custom): $20,000-$100,000
- Website redesigns: $100,000-$150,000+
- Product & UX/UI design: $75,000-$175,000+
In terms of project fees, most engagements fall in the $20,000-$100,000 range, though a significant portion of projects exceed $100,000, especially complex web, brand, or product design work.
What outcomes should businesses expect?
Top design engagements drive metrics. Typical results include:
- Revenue & leads: 84% of companies see higher revenue after improving design and CX. Good UX can boost conversions up to 400%.
- Brand impact: Consistent visual design increases brand recognition by 68% and consumer trust by 55%.
- Engagement & retention: A user-friendly, responsive design can improve engagement by ~20%, encouraging repeat purchases and referrals.
- Operational efficiency: Design systems reduce development costs by ~20–30%, by speeding content publishing and lowering long-term maintenance.
- Trust & compliance: Accessible UI mitigates legal risks through Web Vitals and accessibility compliance.
How do I choose the best design company in the US?
Selecting an agency is about fit and evidence. Key criteria:
- Outcome focus
Look for partners who tie design to your KPIs. Ask for case studies showing data (e.g. “We redesigned X page and conversion jumped Y%”). - Research & process
Ensure the agency conducts user research before design. Only ~50% of companies do, so this is a differentiator. - Technical expertise
Confirm that they design for usability, speed, and accessibility. - Systems and collaboration
Good agencies have mature design systems and clear feedback workflows. Ask how they manage scope, iterations, and cross-team collaboration. - Team structure and seniority
Know who will actually work on your project and how senior designers are involved day to day. - Request a roadmap or pilot
Top agencies can outline milestones, timelines, and expected ROI.
Need help getting started? Visit our Marketplace and leave your project brief. We’ll match you with a professional design company, completely free of charge.
How can I find the best design company on DesignRush that fits my budget?
Our directory features top design firms across different budget ranges so you can identify partners that align with your spending expectations.
| High budget: $50,000 & up |
|
| Low budget: $25,000-$50,000 |
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What questions should I ask before hiring a US design company?
Some of the questions you should ask before hiring one of these companies, are:
Relevant Background
- What industries do you have the deepest experience in?
- Have you worked with companies at our stage (startup, scale-up, enterprise)?
- Is your team fully in-house, or do you rely on contractors or offshore talent?
Services and Processes
- What design disciplines do you cover in-house?
- What does your end-to-end design process look like, from discovery to delivery?
- How do you incorporate user research and data into design decisions?
- How do you collaborate with product, engineering, or marketing teams?
Related to Your Project
- How would you approach our specific design problem?
- What’s a realistic timeline for a project like ours?
- What deliverables should we expect at each phase?
- How do you measure success for a design engagement?
Sources
DesignRush sustains a directory of over 40,000 agencies categorized by service category, location, expertise, and reviews. We build our database in two ways:
- Our dedicated team of agency experts actively searches the web for top-performing companies. We then pull information from their websites, online presence, and client testimonials to verify their status and qualifications prior to listing.
- The agencies listed get notified of their profiles on the website and they can choose to claim it or not, which suggests their availability for more collaborations.
Agencies can also reach out to DesignRush and must go through the verification process prior to being listed.
Why companies trust DesignRush
Every agency is independently vetted before it can be listed or ranked
4.8
4.8Some agencies pay for sponsored placement, clearly labeled and held to the same vetting standards.
Design Agency FAQs
What is the current state of the B2B design agency industry in the US?
Companies that lead with design consistently outperform competitors. Key industry stats include:
- McKinsey found that design-driven companies grew revenue ~32% faster and delivered 56% higher shareholderreturns than peers.
- About 84% of companies that invest in better design and CX see higher revenue.
- Adobe’s Design ROI Study found that design-centric S&P 500 companies outperformed the index by 228% over 10 years.
These trends are seen across tech, healthcare, finance, and more, proving how high-quality B2B design differentiates offerings and drives business value.
What services do these agencies typically provide?
Top design agencies offer end-to-end creative solutions, including:
- User research & strategy: Leading firms spend heavily on discovery. 85% of successful design projects start with a thorough research phase.
- UX/UI & prototyping: 60% of high-performing teams prototype early, often delivering interactive mockups by weeks 2-4 to reduce costly rework.
- Brand & visual design: Campaigns with a unified look see +55% consumer trust, while repeating key brand elements raise recognition by ~68%.
- Website & digital experience design: Information architecture, UX/UI, accessibility, performance optimization, and CMS implementation.
- Product design & innovation: End-to-end product design for web and mobile, including MVPs, feature ideation, usability testing, and scalable design systems.
- Marketing & creative design: Creative support for campaigns, ads, social content, and presentations. 73% say their companies invest in design to stand out.
- Motion, interaction & multimedia design: Motion graphics, micro-interactions, explainer videos, and interactive experiences. 3D design sees a 20% increase in usage.
- Conversion optimization: Landing pages, pricing pages, and funnels optimized through A/B testing and iterative design to increase leads, trials, and purchases.
- Design operations: Design systems, reusable components, and QA standards covering accessibility, Core Web Vitals, and analytics.
How much do US companies typically invest in design?
Most U.S. B2B companies allocate 5-15% of revenue to design, UX, and marketing combined. For example, a company earning $60,000 annually may invest $3,000-$9,000 in these areas.
The returns can be massive: one study found $1 invested in UX returned ~$100 (a 9,900% ROI).
Which industries most commonly use design services in the US?
Design firms serve all sectors, but demand is especially high in tech-driven and trust-sensitive fields:
- SaaS & technology: Simplify complex platforms, improve onboarding, and drive adoption. For instance, small usability changes have driven up to a 25% increase in sales for one gaming company.
- Healthcare & life sciences: Design agencies focus on patient experience, clinician workflows, and accessibility standards (e.g., WCAG).
- Financial services: Improve digital experiences and support compliance across banking, fintech, and insurance platforms.
- E-commerce & retail: Produce conversion-focused design for websites, mobile experiences, and digital storefronts. 65% of businesses say design should be consistent across digital and physical touchpoints.
- Manufacturing, logistics & B2B: Modernize legacy websites, product catalogs, and buyer portals.
What are the average project timelines?
Project duration depends on scope, but data suggest heavy upfront work and iteration cycles:
| Project phase | Typical timeline | What happens |
| Ideation & discovery | 1-2 weeks | Research, workshops, and concept development. 73% of design teams spend 4+ hours on ideation; many dedicate 1+ full day per project |
| Prototyping & iteration | 4-8 weeks | Wireframes through high-fidelity designs and testing. Top agencies run 2–4 prototype cycles; 3+ rounds reduce failure risk by ~50%. |
| Feedback & validation | 2-4 weeks (overlapping) | Client reviews, user testing, and refinements; one product redesign increased market share by 40%. |
| End-to-end delivery | 3-6 months total | Full execution from discovery to launch for a typical B2B website redesign. |
Latest Trends Related to Design Services
