Our B2B design agency directory includes 1,151 USA companies, with 1,855 client reviews and an average 4.6-star rating, and vetted by a team of 12 industry experts. Agencies are assessed on strategic capability, real-world case studies, and B2B fit, so you can clearly compare across services, pricing, project size, and industry focus.

List of the Best USA Design Agencies

9 Companies - Rankings updated: September 04, 2026

DesignRush evaluates design companies for creative expertise, service quality, and verified client reviews to support confident decision-making. Some placements may be paid partnerships.

Expertise
Supplements
$10,000 - $25,000
Sort by: Sponsored
United States × Supplements × $10,000 - $25,000 × Clear Filters

  • Caava Design

    Strategic Thinking. Compelling Design.

    Brand strategy, identity systems, and packaging design from Coeur d'Alene, Idaho...

    Top Services:

    • Design Services
    • Branding
    • Print Design
    • Package Design
    • Creative Services
    • Show more
    Location
    Coeur d'Alene, Idaho
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    29 Projects Listed

    Caava Design Services

    • Design Services
    • Branding
    • Print Design
    • Package Design
    • Creative Services
    • Web Development
    • Logo Design
    • Graphic Design
    • eCommerce Development
    • Business Consulting
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Kimia Wellness
    • Talitha Coffee Roasters
    • Olive Public Relations
    • After The Tone
    • Union Cowork
    • Buena Cerveza
    • Vinera Wine Society
    • Jeremiah Johnson Brewery
    • Toasted Tours
    • Hathaspace
    Data sourced from the agency's DesignRush profile

    Caava Design Reviews & Testimonials

    • Barrett Wilbanks
      Barrett Wilbanks CEO at Bro labs
      5.0 ★

      Branding Review from Barrett Wilbanks

      Cody at Caava Design is the best brand designer I've ever seen, he understands the vibe and psychology of your brand that can't be put into words. He actually cares about seeing your company succeed. I cannot recommend enough. Cody will transform your brand.

    • John Baker
      John Baker Founder/CEO at RadPad
      5.0 ★

      Branding Review from John Baker

      Cody and the Caava Design team absolutely blew my original expectations away! RadPad is a small start up business in a crowded space with ambitious long term goals, which is how I chose to approach this branding exercise. Directly, I had not been thru this type of process before and Cody + team made the entire process from initial contact to ideation to creation to delivery fun and engaging and worth the investment! I now have all the guardrails and direction needed to properly and effectively showcase my business to my target customer and beyond. One of the best groups of people and experiences I have ever had across the board! I WILL 100% be going back to Caava for work in the future. Thank you thank you!

    • Brent Wadas
      Brent Wadas CEO at BotBuilt
      5.0 ★

      Brand Strategy Review from Brent Wadas

      Our experience with Caava Design was incredible! They worked tirelessly to provide brand strategy and voice options that would speak to the many different markets we operate in. Not only did we come away with an excellent, solid brand strategy, but we also garnered a ton of new fans in the process. They were deliberate in the best way possible, taking time to work with us on all aspects of a complex business plan. While they were fast in delivery of products, I never felt as though they rushed though any of it, and the results speak for themselves. I am grateful to the team for their efforts and recommend them to any and all looking for creativity in their marketing!

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
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    4.9 4.9 (11)
    5.0 5.0 (5)

  • Revelation Agency

    We Craft Compelling Brands for the Ambitiously Bold.

    At Revelation, we excel in creating remarkable brands that blend digital innovation with tangible products. Dive into our website to discover the projects we've proudly worked on, highlighting our imaginative prowess in full swing...

    Top Services:

    • Digital Services
    • Creative Services
    • Design Services
    • Package Design
    • Product Design
    • Show more
    Location
    West Hollywood, California
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    20 Projects Listed

    Revelation Agency Services

    • Digital Services
    • Creative Services
    • Design Services
    • Package Design
    • Product Design
    • Branding
    • Graphic Design
    • Web Design
    • Web Development
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Pizzagram
    • Wukiyo
    • Keast
    • Opera On Water
    • Imlek
    • Samsung
    • Nectar Juice
    • Ketofabrik
    • Kolašin Valleys
    • JLL Hemp
    Data sourced from the agency's DesignRush profile

    Revelation Agency Reviews & Testimonials

    • Marta Stattmiller
      Marta Stattmiller Sr Account Director at Greenhouse
      4.8 ★

      Branding Review from Marta Stattmiller

      A friend referred me to Revelation after they had helped them with their healthy snack brand. We were looking for an agency that would take our idea and design it into a brand that really stood out from the rest. We felt the Revelation group did a great job with all of the branding and marketing brief creation along with guiding us on how to stand out in our space.

    • Christopher Hiti
      Christopher Hiti CFO at Simple DCP
      5.0 ★

      Branding Review from Christopher Hiti

      We have worked with Revelation on a few branding projects, and they have always delivered on time and with a great sense of creativity. Their team understands market positioning well, and is one of the reasons we continue to utilize them for all things branding and creative.

    • Guisou Akhavan
      Guisou Akhavan Owner at Nor et Noir
      5.0 ★

      Web Design Review from Guisou Akhavan

      After searching for a few months for a creative agency I ended up going with Revelation, I felt they understood my goals the best along with having a distinct design language. I was pretty impressed with the direction they took on my branding materials and web design project and feel comfortable recommending them to other people needing similar services.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
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    4.8 4.8 (8)
    5.0 5.0 (6)

  • PKG Brand Design

    Award Winner Recipient of a Best Design Award for outstanding work.

    Nationally Ranked Packaging Design Agency

    PKG delivers best-in-class package designs attracting shoppers to buy your products! PKG Brand Design is an award-winning packaging design agency for national and global consumer package goods, and especially for food and beverage brands. The key to our success is our proven Consumer First® approach where...

    Top Services:

    • Package Design
    • Branding
    • Logo Design
    • Design Services
    • Market Research
    • Show more
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    25 Projects Listed

    PKG Brand Design Services

    • Package Design
    • Branding
    • Logo Design
    • Design Services
    • Market Research
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Bumble Bee
    • Old Wisconsin
    • Perdue
    • Saputo
    • Columbia Fruit
    • Buddig
    • Kirkland
    • Saniderm
    • Harkins
    • Yakult
    Data sourced from the agency's DesignRush profile

    PKG Brand Design Reviews & Testimonials

    • Andrew Kuhns
      Andrew Kuhns Marketing Manager at IDEAL Industries, Inc
      5.0 ★

      Product Marketing Review from Andrew Kuhns

      We needed packaging design experts who could provide primary display panel concepts that would work for over 2K skus. They took are most common and a few unique PDP layouts and developed a design system that aligned with our brand standards with a modern approach. We are now implementing their design across all of our products. Great partners!

    • Undisclosed
      Undisclosed Marketing Director at HomeChef
      5.0 ★

      Package Design Review from Undisclosed

      Thank you all for the work and insights! We are very happy with the final design and are very excited to get these packages in stores.

    • Paula (Petrungaro) Steenstra
      Paula (Petrungaro) Steenstra Director of Design and Packaging at Hillshire Farm
      5.0 ★

      Package Design Review from Paula (Petrungaro) Steenstra

      We needed an update to our full [lineup] for Hillshire Farm, [a] national brand that participates in several categories. PKG provided a great range of designs that were on target. The final design had great success in the marketplacereally moving the needle on our brand[']s modernity and helping maintain its leadership in the category. But what really sets PKG apart from the rest are the people. A true partnership... I always considered them an extension of our team. (Verified via email)

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
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    4.6 4.6 (5)

  • Volts Consulting

    The electrifying force that will take your business to new heights.

    We're Volts Consulting, a team of design experts and marketing strategists passionate about turning your online presence into a powerful growth engine...

    Top Services:

    • Web Design
    • eCommerce Development
    • Web Development
    • Digital Services
    • Branding
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000

    Volts Consulting Services

    • Web Design
    • eCommerce Development
    • Web Development
    • Digital Services
    • Branding
    • Logo Design
    • Digital Strategy
    • SEO
    • Social Media Marketing
    • Event Marketing
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • BH
    • Fine Line Detailing
    • Mishi
    • Sun Ray Solar
    • Chalein Fir
    • Adventure Nutrition
    • Slack
    Data sourced from the agency's DesignRush profile

    Volts Consulting Reviews & Testimonials

    • Jan Crotty
      Jan Crotty Project Manager at Paul Lukez Architecture
      5.0 ★

      Digital Services Review from Jan Crotty

      Working with Volt Consulting's full-service digital team revolutionized our architecture firm's online presence, creating a stunning website, engaging social media, and targeted marketing campaigns that showcase our projects and expertise. Their expertise has enabled us to reach new clients, streamline our operations, and stay ahead of the competition.

    • Zaneilia Harris
      Zaneilia Harris Financial Planner at CFP Board
      5.0 ★

      Branding Review from Zaneilia Harris

      Volt Consulting's team created a captivating and caring brand identity for our charity organization that properly reflects our goal and beliefs. The new identity has connected strongly with our funders, volunteers, and recipients, resulting in greater involvement and support.

    • Kendra Brassfield
      Kendra Brassfield Chief Executive Officer at NeoLife International
      5.0 ★

      eCommerce Development Review from Kendra Brassfield

      Volt Consulting developed a user-friendly and scalable ecommerce platform for our wellness products, resulting in a 50% increase in online sales and a significant expansion of our customer base. Their team expertly integrated payment channels, shipping logistics, and product management systems to provide a smooth and efficient customer experience. Our ecommerce solution has allowed us to emphasize both customer service and business growth.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
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    4.8 4.8 (8)

  • Double Six Design

    Packaging That Speaks. Brands That Sell.

    Double Six Design is an Oakland, California based brand consultancy and design studio founded in 2008. With a boutique team of under 10 creatives, the firm specializes in food and wellness brand packaging, identity, and digital design, delivering premium engagement through narrative-driven visual systems...

    Top Services:

    • Package Design
    • Branding
    • Logo Design
    • Graphic Design
    • Web Design
    • Show more
    Location
    Oakland, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    6 Projects Listed

    Double Six Design Services

    • Package Design
    • Branding
    • Logo Design
    • Graphic Design
    • Web Design
    • Design Services
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Yes To Inc.
    • Easiyo
    • Umpqua Oats
    • Oakland Dust
    • Mooala
    • Silva Sausage
    • Nirvana Bars
    • The North Face
    • Yoobi
    Data sourced from the agency's DesignRush profile
    Visit Website View Profile

  • Creative Blend Design

    Smart Marketing Strategy to Grow your Business.

    Creative Blend Design is a full-service marketing agency specializing in transforming brands by telling your remarkable story, coupled with smart strategy and creative design. We boost your customer engagement and brand awareness through: Digital Marketing, Web Development, Search, and Paid Ads...

    Top Services:

    • Branding
    • Logo Design
    • Creative Services
    • Graphic Design
    • Print Design
    • Show more
    Location
    San Antonio, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed

    Creative Blend Design Services

    • Branding
    • Logo Design
    • Creative Services
    • Graphic Design
    • Print Design
    • Web Design
    • Web Development
    • Design Services
    • Package Design
    • Public Relations
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • A.H. Beck Foundation
    • CapabilitySource
    • Moveology San Antonio
    • EndoMune Advanced Probiotics
    • Max & Louie's New York Diner
    Data sourced from the agency's DesignRush profile
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  • Jadi Communications, Inc.

    WHERE SCIENCE BECOMES STORY AND BRANDS SCALE

    Jadi is a strategic brand agency built for science-forward consumer brands health, wellness, beauty, nutrition, and technology. We translate product truth, ingredient science, and real innovation into stories that build belief and systems that scale it. Strategy. Story. Systems. Scale...

    Top Services:

    • Branding
    • Digital Strategy
    • Content Marketing
    • Video Production
    • Advertising
    • Show more
    Location
    Laguna Beach, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $10,000 - $25,000

    Jadi Communications, Inc. Services

    • Branding
    • Digital Strategy
    • Content Marketing
    • Video Production
    • Advertising
    • Social Media Marketing
    • Web Design
    • Creative Services
    • Design Services
    • Media Buying
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • National Geographic
    • Epson
    • Nissan
    • Pepperdine University
    • Natrol
    • iHerb
    • Costco
    • P&G
    Data sourced from the agency's DesignRush profile
    Visit Website View Profile

  • Outsauce Media Pty Ltd

    Forever curious.

    We build brands and launch products from the ground up through Creative Services, Digital Marketing Services and Brand Strategy. We are a Creative Marketing Studio that creates immersive brand experiences through design, film, visual effects, motion graphics, 3D animation, Digital Marketing and Brand...

    Top Services:

    • Creative Services
    • Digital Services
    • Digital Marketing
    • Social Media Marketing
    • Content Marketing
    • Show more
    Location
    Dallas, Texas
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000

    Outsauce Media Pty Ltd Services

    • Creative Services
    • Digital Services
    • Digital Marketing
    • Social Media Marketing
    • Content Marketing
    • Media Buying
    • Video Production
    • Graphic Design
    • Design Services
    • Branding
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Doyoueven
    • Derrimut 24:7 Gym
    • Ultimate Performance Supplements
    • Derrimut Meals Direct
    • Ultra Music Festival
    • The Performance Club
    • Holla Foundation
    Data sourced from the agency's DesignRush profile

    Outsauce Media Pty Ltd Reviews & Testimonials

    • Kessia Ianzano
      Kessia Ianzano Review from Google
      5.0 ★

      Kessia Ianzano's Review Sourced from Google

      Trent at Outsauce was fantastic to work with. His expertise made the experience stress free. The photos for my website were perfect! Highly recommend

    • Jade Carr
      Jade Carr Review from Google
      5.0 ★

      Jade Carr's Review Sourced from Google

      I've worked with Outsauce Media on two shoots so far - one for a personal training photoshoot and another for a dance workshop in a studio - and both experiences have been excellent. He is not only professional but easy to work with, but also genuinely creative. He took time to understand my vision, but what really stood out was how he went above and beyond by suggesting shots I hadn't even thought of. Those extras ended up giving me new content, which was a huge bonus for my brand. The final photos and video looked incredible and really helped me elevate how I present my business. I'll definitely continue working with Outsauce Media for all my future content needs. Highly recommend!

    • Josh Kearney
      Josh Kearney Review from Google
      5.0 ★

      Josh Kearney's Review Sourced from Google

      ⭐️⭐️⭐️⭐️⭐️ Trent is an absolute professional from start to finish. His creative direction is second to none, and he made the entire process seamless and enjoyable. Before the shoot, Trent set up a detailed Pinterest board to ensure we were completely aligned on the vision, which made the day run effortlessly and allowed us to execute everything exactly as planned. The turnaround time for the photos was incredibly quick, and the results were phenomenal—beyond what I could have hoped for! I wouldn’t hesitate to reach out to Trent again for future projects. If you’re looking for someone who’s creative, reliable, and genuinely passionate about what they do, Trent is your guy. Highly recommend!

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
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    5.0 5.0 (8)

  • PetersenWest

    Brand Experts to Help You Grow Your Business.

    We're not just about creating stunning designs; we're dedicated to building long-term partnerships that fuel your company strategy and brand growth. Based in Utah, our expert team crafts tailored campaigns and brand assets that evolve with your business needs. From clever branding to engaging marketing...

    Top Services:

    • Branding
    • Graphic Design
    • Logo Design
    • Package Design
    • Print Design
    • Show more
    Location
    Orem, Utah
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000

    PetersenWest Services

    • Branding
    • Graphic Design
    • Logo Design
    • Package Design
    • Print Design
    • Creative Services
    • Video Production
    • eCommerce Development
    • Web Design
    • Design Services
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Myriad Genetics
    • Varex Imaging
    • Hydra Aid
    • Heirloom Restaurant Group
    • Blue Raven Solar
    • Sera
    • Scipher
    • Squeeze Media
    • Jase Medical
    • Chiesi
    Data sourced from the agency's DesignRush profile

    PetersenWest Reviews & Testimonials

    • John Baird
      John Baird Review from Google
      5.0 ★

      John Baird's Review Sourced from Google

      I have worked with other design studios and, frankly, have never done so without frustration – sometimes a lot of frustration. PetersenWest is different. They truly are. John has assembles a team that is both talented and professional. They are not afraid to openly resist my bad ideas. And, they truly listen. John Petersen is a collaborator on nearly every new project we have. I trust his insight and love his restraint in helping to vet my new ideas. Our business group has worked with PetersenWest on multiple projects with vastly different needs and they never disappoint. We have stopped shopping around since finding them. Without question, they have become our “go-to” people.

    • Kathryn Orchard
      Kathryn Orchard Review from Google
      5.0 ★

      Kathryn Orchard's Review Sourced from Google

      PetersenWest is amazing, I've had the pleasure of working with John for a little over a year and I can't recommend him enough! He has great creative direction, communication, and has always been very easy to work with. Thanks for all your help, looking forward to future projects!

    • Georgia Heller
      Georgia Heller Review from Google
      5.0 ★

      Georgia Heller's Review Sourced from Google

      I've been working with PetersenWest for over 6 months now and have been thrilled with the work they do! It's great to work with a local designer in Utah that understand our business and our brand inside and out. His agency is very responsive and willing to go the extra mile to ensure all our graphic design needs are met. I plan on using PetersenWest as long as I can!

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
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    5.0 5.0 (42)

Design Agencies by City

Design Agencies by State

Popular Services

Hiring Guide: How to Choose a Leading Design Company in the US

How much do top design agencies charge in the USA?

They typically charge $150-$200 per hour, based on DesignRush data.

Project-based pricing models (from DesignRush data):

  • Logo & graphic design: $5,000-$20,000
  • Brand identity & brand systems: $50,000-$100,000+
  • Website design (custom): $20,000-$100,000
  • Website redesigns: $100,000-$150,000+
  • Product & UX/UI design: $75,000-$175,000+

In terms of project fees, most engagements fall in the $20,000-$100,000 range, though a significant portion of projects exceed $100,000, especially complex web, brand, or product design work.

What outcomes should businesses expect?

Top design engagements drive metrics. Typical results include:

  • Revenue & leads: 84% of companies see higher revenue after improving design and CX. Good UX can boost conversions up to 400%.
  • Brand impact: Consistent visual design increases brand recognition by 68% and consumer trust by 55%.
  • Engagement & retention: A user-friendly, responsive design can improve engagement by ~20%, encouraging repeat purchases and referrals.
  • Operational efficiency: Design systems reduce development costs by ~20–30%, by speeding content publishing and lowering long-term maintenance.
  • Trust & compliance: Accessible UI mitigates legal risks through Web Vitals and accessibility compliance.

How do I choose the best design company in the US?

Selecting an agency is about fit and evidence. Key criteria:

  1. Outcome focus
    Look for partners who tie design to your KPIs. Ask for case studies showing data (e.g. “We redesigned X page and conversion jumped Y%”).
  2. Research & process
    Ensure the agency conducts user research before design. Only ~50% of companies do, so this is a differentiator.
  3. Technical expertise
    Confirm that they design for usability, speed, and accessibility.
  4. Systems and collaboration
    Good agencies have mature design systems and clear feedback workflows. Ask how they manage scope, iterations, and cross-team collaboration.
  5. Team structure and seniority
    Know who will actually work on your project and how senior designers are involved day to day.
  6. Request a roadmap or pilot
    Top agencies can outline milestones, timelines, and expected ROI.

Need help getting started? Visit our Marketplace and leave your project brief. We’ll match you with a professional design company, completely free of charge.

How can I find the best design company on DesignRush that fits my budget?

Our directory features top design firms across different budget ranges so you can identify partners that align with your spending expectations.

High budget: $50,000 & up
  • 8grape
  • Elitehub
  • Grand Studio
Low budget: $25,000-$50,000
  • Murmur Creative
  • Goji Labs
  • BRIGHTSCOUT

What questions should I ask before hiring a US design company?

Some of the questions you should ask before hiring one of these companies, are:

Relevant Background

  1. What industries do you have the deepest experience in?
  2. Have you worked with companies at our stage (startup, scale-up, enterprise)?
  3. Is your team fully in-house, or do you rely on contractors or offshore talent?

Services and Processes

  1. What design disciplines do you cover in-house?
  2. What does your end-to-end design process look like, from discovery to delivery?
  3. How do you incorporate user research and data into design decisions?
  4. How do you collaborate with product, engineering, or marketing teams?

Related to Your Project

  1. How would you approach our specific design problem?
  2. What’s a realistic timeline for a project like ours?
  3. What deliverables should we expect at each phase?
  4. How do you measure success for a design engagement?

Why People Trust DesignRush

Rated 4.8 on Google and 4.7 on Trustpilot, DesignRush Agency Directory is a reliable resource for finding the best design company in the USA. We owe this to our executive selection team, which follows a strict screening process when featuring agencies on the platform, assessing key performance indicators, like portfolio, client reviews, and industry reputation.

DesignRush rating logos on Trustpilot and Google

Learn more about DesignRush Agency Ranking Methodology. 

Sources

DesignRush sustains a directory of over 40,000 agencies categorized by service category, location, expertise, and reviews. We build our database in two ways:

  • Our dedicated team of agency experts actively searches the web for top-performing companies. We then pull information from their websites, online presence, and client testimonials to verify their status and qualifications prior to listing.
  • The agencies listed get notified of their profiles on the website and they can choose to claim it or not, which suggests their availability for more collaborations.

Agencies can also reach out to DesignRush and must go through the verification process prior to being listed.

Design Agency FAQs

What is the current state of the B2B design agency industry in the US?

Companies that lead with design consistently outperform competitors. Key industry stats include:

These trends are seen across tech, healthcare, finance, and more, proving how high-quality B2B design differentiates offerings and drives business value.

What services do these agencies typically provide?

Top design agencies offer end-to-end creative solutions, including: 

  • User research & strategy: Leading firms spend heavily on discovery. 85% of successful design projects start with a thorough research phase.
  • UX/UI & prototyping: 60% of high-performing teams prototype early, often delivering interactive mockups by weeks 2-4 to reduce costly rework.
  • Brand & visual design: Campaigns with a unified look see  +55% consumer trust, while repeating key brand elements raise recognition by ~68%.
  • Website & digital experience design: Information architecture, UX/UI, accessibility, performance optimization, and CMS implementation.
  • Product design & innovation: End-to-end product design for web and mobile, including MVPs, feature ideation, usability testing, and scalable design systems.
  • Marketing & creative design: Creative support for campaigns, ads, social content, and presentations. 73% say their companies invest in design to stand out.
  • Motion, interaction & multimedia design: Motion graphics, micro-interactions, explainer videos, and interactive experiences. 3D design sees a 20% increase in usage.
  • Conversion optimization: Landing pages, pricing pages, and funnels optimized through A/B testing and iterative design to increase leads, trials, and purchases.
  • Design operations: Design systems, reusable components, and QA standards covering accessibility, Core Web Vitals, and analytics.

How much do US companies typically invest in design?

Most U.S. B2B companies allocate 5-15% of revenue to design, UX, and marketing combined. For example, a company earning $60,000 annually may invest $3,000-$9,000 in these areas.

The returns can be massive: one study found $1 invested in UX returned ~$100 (a 9,900% ROI).

Which industries most commonly use design services in the US?

Design firms serve all sectors, but demand is especially high in tech-driven and trust-sensitive fields:

  • SaaS & technology: Simplify complex platforms, improve onboarding, and drive adoption. For instance, small usability changes have driven up to a 25% increase in sales for one gaming company.
  • Healthcare & life sciences: Design agencies focus on patient experience, clinician workflows, and accessibility standards (e.g., WCAG).
  • Financial services: Improve digital experiences and support compliance across banking, fintech, and insurance platforms.
  • E-commerce & retail: Produce conversion-focused design for websites, mobile experiences, and digital storefronts. 65% of businesses say design should be consistent across digital and physical touchpoints.
  • Manufacturing, logistics & B2B: Modernize legacy websites, product catalogs, and buyer portals. 

What are the average project timelines?

Project duration depends on scope, but data suggest heavy upfront work and iteration cycles:

Project phase Typical timeline What happens
Ideation & discovery  1-2 weeks Research, workshops, and concept development. 73% of design teams spend 4+ hours on ideation; many dedicate 1+ full day per project 
Prototyping & iteration 4-8 weeks Wireframes through high-fidelity designs and testing. Top agencies run 2–4 prototype cycles; 3+ rounds reduce failure risk by ~50%. 
Feedback & validation  2-4 weeks (overlapping)  Client reviews, user testing, and refinements; one product redesign increased market share by 40%. 
End-to-end delivery  3-6 months total  Full execution from discovery to launch for a typical B2B website redesign. 

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Specify your budget, timeline and project requirements

2

Our experts curate a list of up to 5 most qualified candidate agencies

3

We connect you with them so you can choose the most suitable partner

Specify your requirements