Partner with Top Lead Generation Agencies

13 Companies - Rankings updated: April 01, 2026

DesignRush vets all agencies based on professional qualifications and verified customer feedback to help you choose confidently. Some featured agencies maintain paid sponsorships.

Canada × Montreal ×

Mojo Media
Turn Your Website Into a Sales Machine
Your website is your online business card. We create high quality, stunning, custom websites designed to convert visitors into leads and sales. Let's make your website one to remember! [... see all Mojo Media reviews ]
Location
Montreal, Canada
Number of Employees
Under 49
Average Hourly Rate
$110/hr
Minimal Budget
$1,000 - $10,000
Portfolios Count
30 Projects Listed
Mojo Media Services
Web Design
WordPress Website Design
Logo Design
Web Development
Branding
eCommerce Development
Creative Services
Digital Strategy
SEO
Design Services
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Mojo Media Reviews & Testimonials
Philip Wagley Manager at Soda Springs
5.0★
Web Design Review from Philip Wagley
Mojo Media delivered a very professional / thoughtful product in a timely and cost-efficient manner. With a conservative budget their team created an institutional quality website that has helped our company grow.
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Alexandros Diplas Partner at Betts Diplas PLLC
5.0★
Web Design Review from Alexandros Diplas
We had an excellent experience working with Mojo Media. They were consistently responsive and easy to work with throughout the entire process. We especially appreciated how thoughtfully they built the site around our logo and branding, creating a clean and cohesive custom look. The website is also extremely well-optimized and performs smoothly. Overall, we are very pleased with the final result and highly recommend their services.
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Jeffrey Howson Associate at Coldwater Corporate Finance Inc.
5.0★
Web Design Review from Jeffrey Howson
We hired MojoMedia to redesign our investment banking firms website. After speaking with more than a dozen web developers, they were the clear choice. We had a very specific vision for the look and feel of the site, and they were able to take all of that and turn it into something clean, modern, and aligned with our brand. Their team was responsive and easy to work with. They communicated well, made updates quickly, and never overcomplicated anything. The final site is a big step up from what we had before and gives a much stronger first impression to potential clients and partners. Overall, the experience was smooth and straightforward, and the end result is exactly what we were hoping for. We'd recommend MojoMedia to anyone looking for web designer
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Reviews verified by DesignRush and sourced from the agency's profile
Cannabis XPRESS
Avatar Home Health & Hospice
Mr GreenClean
CD Immigration
Ecobc
HighGate Properties
MAXIMUS Performance
Seeley's HVAC
Summit Building Maintenance
VitaHeal HomeCare
Data sourced from the agency's DesignRush profile
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5.0 5.0 (46)
5.0 5.0 (57)
Social Media 55
A Digital Marketing & Social Media Agency
Social Media 55 is an award-winning full-service digital marketing and social media agency established in 2014. [... see all Social Media 55 reviews ]
Location
Montreal, Canada
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
$1,000 - $10,000
Portfolios Count
24 Projects Listed
Social Media 55 Services
Digital Marketing
Social Media Marketing
Web Design
Web Development
SEO
eCommerce Development
WordPress Website Design
Logo Design
Video Production
Digital Services
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Clients and Projects
View Full Portfolio
Digital Marketing Project Audio Technica
Digital Marketing Project HGregoire Nissan
Digital Marketing Project ONE.ORG
Digital Marketing Project Social Media 55
Digital Marketing Project Mary Gold & Co
Digital Marketing Project Hotel Blackfoot
View Full Portfolio
Comprehensive analysis done by DesignRush Agency Experts.
Social Media 55 Reviews & Testimonials
Daniel Trimarchi Owner at Level Up Coaching Services
5.0★
SEO Consulting Review from Daniel Trimarchi
Working with Joseph at Social Media 55 has been nothing short of impressive. From the beginning, he took the time to fully understand my business and where I want to take it. His strategic guidance is clear, focused, and immediately actionable not just the usual marketing talk.What really sets them apart is their commitment to staying current. Joseph has already helped me integrate new AI-powered tools into my marketing efforts, ensuring Im set up for long-term success as the digital landscape evolves.Its reassuring to work with a team that is not only highly rated but still pushing forward and staying ahead of industry changes. I feel confident about the direction of my brand, and Im excited to continue growing with their support.
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Brandon Barbeau-Dube President/Owner at Brandon Barbeau-Dube
5.0★
Digital Marketing Review from Brandon Barbeau-Dube
We had Socîal Media 55 develop our branding and logo. Then had our shopify store developed. With that we had them do our product photography and videos for social reels. We have them helping with our SEO and the entire brand is operating well and we are seeing major improvements every day.
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Chad J. Founder at Eurovap
5.0★
Advertising Review from Chad J.
Social Media 55 was hired to handle all of our marketing tasks. They are handling our social media management and advertising, Google AdWords, Graphic Design, video production, local SEO for all 5 locations. The results speak for themselves, we have seen a big improvement in traffic to our stores and our brand is doing better than ever. We are noticing that the ads are working well and converting into sales month after month. Social Media 55 is excellent at what theyve been hired to do and we ar
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Reviews verified by DesignRush and sourced from the agency's profile
Audio Technica
Arby's
Nissan
HGrégoire
ONE
Toronto Academy of Acting
The Halal Guys
Mova Globes
Remax - MGC
Chateau Westmount
Data sourced from the agency's DesignRush profile
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4.9 4.9 (17)
5.0 5.0 (156)
GroupFractal
Empowering eCommerce with Revenue-Focused Digital Marketing
At GroupFractal, we leverage AI to transform your eCommerce digital marketing. Our AI-driven approach connects with customers at every touchpoint, guiding them through the sales funnel until they're ready to buy. Experience the power of AI and unlock new possibilities for your business. [... see all GroupFractal reviews ]
Location
Montreal, Canada
Number of Employees
Under 49
Average Hourly Rate
$90/hr
Minimal Budget
$1,000 - $10,000
Portfolios Count
1 Project Listed
GroupFractal Services
eCommerce
Digital Marketing
Digital Strategy
Digital Services
SEO
eCommerce Development
Web Design
Software Development
Web Development
WordPress Website Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
GroupFractal Reviews & Testimonials
Guillaume Eckerl Fondateur at PeachyCar
5.0★
Web Development Review from Guillaume Eckerl
Guillaume Eckerl has been working with GroupFractal for several years and is consistently impressed with its team's support for various companies. The agency is always available and provides excellent advice on different needs. GroupFractal understands the realities of its clients and consistently offers effective solutions.
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Susan Conover Cofounder and CEO at Piction Health
5.0★
SEO Review from Susan Conover
Ali and the Group Fractal team are awesome to work with. We worked with them on technical implementation of our early SEO strategy and they have been great and very thoughtful and on top of things.
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Bob Boroujerdi Far Owner at Retail Company
5.0★
eCommerce Review from Bob Boroujerdi Far
Groupfractal has helped me with our Magento store by staying on top of e-commerce strategies, content marketing, and conversion rate optimization. By partnering up with them, we have seen our conversions increase significantly over the last few years. They genuinely care about their customers and understand small business owners' challenges. Highly recommended.
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Reviews verified by DesignRush and sourced from the agency's profile
dvwarehouse.com
dimplescharms.com
mygiftstop.com
Pictionhealth.com
Data sourced from the agency's DesignRush profile
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4.8 4.8 (5)

Edkent Media
For over a decade, Edkent Media has been at the forefront of Canadas digital marketing evolution, helping businesses establish strong online identities and drive remarkable growth. With a track record of success across diverse industries, we have become a trusted name in digital strategy.From our early days [... see all Edkent Media reviews ]
Location
Montreal, Canada
Number of Employees
Under 49
Minimal Budget
$1,000 - $10,000
Portfolios Count
2 Projects Listed
Edkent Media Services
Digital Marketing
SEO
Digital Services
Web Development
PPC
Social Media Marketing
Advertising
eCommerce Development
Email Marketing
Content Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Clients and Projects
View Full Portfolio
Digital Marketing Project for Legal Company Helping a law firm dominate the market with a complete marketing strategy
Digital Marketing Project for Fashion Company Turning Data into Clarity: How Integrated Marketing Drove 442.38% ROAS for an E-commerce Client
View Full Portfolio
Comprehensive analysis done by DesignRush Agency Experts.
Edkent Media Reviews & Testimonials
David Benigson CEO at Signal AI
5.0★
Promotional Marketing Review from David Benigson
Thanks to EDKENT MEDIA efforts, the client is able to achieve their weekly objectives 80%90% of the time. The team has been responsive and prompt throughout the workflow, and internal stakeholders are particularly impressed with the service provider's team dynamic and diverse resources.
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Mark Maslowski Director of Marketing at Lucidea
5.0★
PPC Review from Mark Maslowski
Very effective. We weekly received update reports and meet once a month to go over performance, ROI and new campaign strategies. They serve all our pay per click campaign management needs and make a significate contribution to our overall lead generation strategy.
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Hjalmar Vestby boe CEO at Yalmar Solutions
5.0★
SEO Review from Hjalmar Vestby boe
The SEO strategy was entirely their responsibility. Their approach began with a thorough website analysis to identify errors that needed fixing. Afterward, they created a schedule for subsequent work while making changes to the website. They worked on optimizing content, enhancing technical aspects, and oversaw the creation of backlinks. Additionally, monthly reports detailing website performance data were prepared for discussion with the assigned SEO specialist.We value their ability to be adaptable in their collaboration efforts. Additionally, they consider the client's business objectives and integrate them into their SEO services.
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Reviews verified by DesignRush and sourced from the agency's profile
City of Toronto
Tridel
Inkas
Data sourced from the agency's DesignRush profile
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4.8 4.8 (5)
4.6 4.6 (25)
Nockta
Traditional agency model does not work. We are different. We focus on aligning interests, before pro
At Nockta, we believe small beginnings drive big transformations. Inspired by the dot, our name symbolizes infinite potential. We help brands connect, engage, and grow through creative and strategic digital solutions. From social media management to advanced Amazon advertising, we push boundaries. [... see all Nockta reviews ]
Location
Montreal, Canada
Number of Employees
Under 49
Average Hourly Rate
$200/hr
Portfolios Count
3 Projects Listed
Nockta Services
Branding
Web Design
WordPress Website Design
SEO
UI/UX Design
Content Marketing
Email Marketing
Digital Services
Advertising
Video Production
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Nockta Reviews & Testimonials
Nergis Dilara KARA SAP Project Manager at VistaVu Solutions
5.0★
Small Business Review from Nergis Dilara KARA
I had a fantastic experience working with Nockta Agency. They truly listened to my needs and crafted a custom solution for my company and marketplace. The team created a friendly environment, making what could have been a complicated process much easier. They handled all the paperwork and logistics with efficiency and professionalism. I appreciated their constant communication, as they kept me updated every step of the way. It was genuinely a pleasure working with them!
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Jouman El-Asmar Attorney at EL-ASMAR LEGAL
5.0★
Web Design Review from Jouman El-Asmar
The team at Nockta were wonderful to work with. They listened attentively to what I had in mind and then delivered a product that was better than I had imagined. I am so happy with how my website turned out! The entire team was helpful, professional and very open to receiving feedback and making the desired changes. I would highly recommend Nockta for any web design or marketing needs.
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Chuck Breger Owner at Jet-Setter
5.0★
Small Business Review from Chuck Breger
We really enjoy working with the team at Nockta. They are dynamic and hard-working tech experts proficient in their respective domains, whether it's digital marketing, web development or SEO. Each one is very professional and committed to helping us find low cost, creative and customized solutions for our e-commerce business. They always go the extra mile to meet our goals and are extremely hands-on, offering us easy, open and reliable collaboration and communication. Most importantly, they really care about the work they do and getting results for our success. We highly recommend them for any business, large or small.
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Reviews verified by DesignRush and sourced from the agency's profile
Passin Miami
Page Activations Inc
PressAcademia
The Custom Chef
Glix
Data sourced from the agency's DesignRush profile
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4.6 4.6 (3)
5.0 5.0 (2)
Decimus Technologies
3X your sales appointments with AI.
Decimus makes it possible for you to convert a greater proportion of leads into sales appointments than is possible with any other approach, all while significantly streamlining and enhancing every facet of your business's sales processes. [... view Decimus Technologies profile ]
Location
Montreal, Canada
Number of Employees
Under 49
Average Hourly Rate
$50/hr
Minimal Budget
Under $1,000
Portfolios Count
2 Projects Listed
Decimus Technologies Services
Digital Marketing
Call Centers
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Clients and Projects
View Full Portfolio
Lead Generation Project Financial Incentive Leveraging Consulting Firm
Lead Generation Project Caesar Capital Consulting
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Comprehensive analysis done by DesignRush Agency Experts.
Leyton
Caesar Capital Consulting
Small Business Industry
Data sourced from the agency's DesignRush profile
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Direct Objective Consulting
Delivering Proven Marketing Results
Direct Objective Consulting specializes in B2B marketing for small and medium-sized enterprises. With a focus on lead generation and commercialization, the agency serves technology, manufacturing, and service providers. Its mission is to maximize clients' marketing ROI through customized strategies that drive [... view Direct Objective Consulting profile ]
Location
Montreal, Canada
Number of Employees
Under 49
Direct Objective Consulting Services
Digital Marketing
Digital Services
Digital Strategy
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Direct Objective Consulting Reviews & Testimonials
Orly Argaman Review from Google
5.0★
Orly Argaman's Review Sourced from Google
We have worked with Gil for our product strategy, web site creation, market research and some other marketing/strategy aspects. It was an absolute pleasure: Gil is very knowledgeable and creative, communications are clear & concise, delivery always on time and quality of the work was outstanding. I won't hesitate using Gil's services in the future.
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Angie Velarde Review from Google
5.0★
Angie Velarde's Review Sourced from Google
Direct Objective offers experienced marketing and strategic consultants. Gil along with his team can take a brief and immerse themselves in the business and be a real part of it. His team can turn a concept into reality and come up with practical strategies and concepts to take to market. Gil is also a great business partner and can be trusted to bounce off ideas in a respected and considered way. I recommend Direct Objective Consulting to anyone needing an experienced strategic marketing and business partner to enthusiastically drive growth and get results.
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Reviews verified by DesignRush and sourced from the agency's profile
TIBCO
intellera
CanadaVisa
Hardent
explorance
Data sourced from the agency's DesignRush profile
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5.0 5.0 (2)
CodeMasters
Digital Agency with a Lasting Impact
At CodeMasters, we keep the focus on quality from start to finish. This ensures that your deliverables are accurate and satisfy your design needs. We build your website the way that you want it, and deliver it when you want it. Our team of developers work with you to determine your optimal operational date [... view CodeMasters profile ]
Location
Montreal, Canada
Number of Employees
Under 49
Average Hourly Rate
$75/hr
Minimal Budget
$1,000 - $10,000
Portfolios Count
4 Projects Listed
CodeMasters Services
Web Design
SEO
Web Development
Social Media Marketing
PPC
Email Marketing
Digital Services
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
CodeMasters Reviews & Testimonials
Amanda Alice Smith Review from Google
5.0★
Amanda Alice Smith's Review Sourced from Google
Code Masters built our website from scratch and did an incredible job. Their SEO work has also been instrumental in bringing in more traffic and customers. Highly recommend their team!
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Kyla Donkersgoed Review from Google
5.0★
Kyla Donkersgoed's Review Sourced from Google
NEXT LEVEL SUPPORT! I came across CodeMasters through the Wix program. I've been working in Wix for years as a front end designer but coding additional functionality into sites isn't my strong suit. Faysal came in, helped me through an issue and totally got the site working exactly how we'd wanted it. Super efficient, super friendly, and literally a lifesaver. HIGHLY RECOMMEND! If you're on the fence - jump right off it and get CodeMasters to help you out!
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Michael Elkhanagry Review from Google
5.0★
Michael Elkhanagry's Review Sourced from Google
Faysal and the team are great! They sat with me every step of the way and made our company the perfect website. They are patient and make sure everything is suited to our Needs!
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Reviews verified by DesignRush and sourced from the agency's profile
IT Industry
Small Business Industry
Healthcare Industry
Data sourced from the agency's DesignRush profile
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5.0 5.0 (42)
Empire Pixel
We build great mobile and web apps by turning imagination into innovation.
Empire pixel is a Canadian based technology company that offers custom development and consulting for mobile app and web based solutions. At Empire Pixel we strive our best to provide value in everything we do for our clients. We are passionate and committed to find the best-in-class solution for your [... view Empire Pixel profile ]
Location
Montreal, Canada
Number of Employees
50 - 99
Average Hourly Rate
$30/hr
Minimal Budget
Under $1,000
Portfolios Count
4 Projects Listed
Empire Pixel Services
Web Development
Design Services
Logo Design
Video Production
Digital Services
Graphic Design
Mobile App Development
Digital Marketing
PPC
SEO
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Empire Pixel Reviews & Testimonials
NitroAgogo Signature Designs Review from Google
1.0★
NitroAgogo Signature Designs's Review Sourced from Google
they processed 3 auto payments from my husbands paypal account without his authorization. we’ve never even heard of you. paypal has been contacted.
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Fahed Zawaideh Review from Google
1.0★
Fahed Zawaideh's Review Sourced from Google
Be careful of their misleading advertisement. Their website offers a report and window sticker and once you click and pay the fee you only get the report and then they ask you for another charge for the window sticker.Actually when I out the ad for my car I received a continuous harassment by a bogus person to but their report and window sticker and once I done the transaction that person stopped bugging me
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Reviews verified by DesignRush and sourced from the agency's profile
Detailed Vehicle History (DVH)
Instant VIN Report (IVR)
Classic VIn Decoder
Data sourced from the agency's DesignRush profile
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1.0 1.0 (4)
Casa Media
Limitless Brand Evolution
Limitless Brand Evolution [... view Casa Media profile ]
Location
Montreal, Canada
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
5 Projects Listed
Casa Media Services
Digital Marketing
Social Media Marketing
Web Development
Web Design
PPC
Branding
Graphic Design
Email Marketing
SEO
Package Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Clients and Projects
View Full Portfolio
Social Media Marketing Project for Hospitality Company Bloom Lighting Group | Social Media
B2B Social Media Marketing Project for Real Estate Company Landmark | Social Media
B2B Social Media Marketing Project for Real Estate Company Maître Carré | Real Estate Social Media Management
View Full Portfolio
Comprehensive analysis done by DesignRush Agency Experts.
Casa Media Reviews & Testimonials
Sebastien Arrese Review from Google
5.0★
Sebastien Arrese's Review Sourced from Google
Working with Casa Media on our new website was an amazing experience. From start to finish, their team was professional, creative, and easy to collaborate with. They truly understood our vision and brought it to life in a way that reflects our brand perfectly.Communication was smooth, every detail was handled with care, and they went above and beyond to make sure everything was set up and running properly — even helping with all the Google-related action items.We’re super happy with the final result and really grateful for their dedication. Highly recommend Casa Media to anyone looking for a team that delivers both quality and creativity!
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Ana-Maria Arrese Review from Google
5.0★
Ana-Maria Arrese's Review Sourced from Google
Our experience with Casa Media was not only super professional but so much fun! We redesigned our website with them and they 100% delivered. The team really takes the time to listen to your creative needs and are very dedicated to their craft. Super happy with our experience with them - highly recommend!Thanks again Casa :)
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Amelia Hirst Review from Google
5.0★
Amelia Hirst's Review Sourced from Google
Casa Media has been a fantastic partner in shaping the branding of my products. They were incredibly flexible, accommodating my needs every step of the way, and an absolute pleasure to work with. Their team took the time to understand my vision and brought it to life in a way that felt both strategic and creative. I’m really happy with the final result and I highly recommend Casa Media to anyone looking for branding services!
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Reviews verified by DesignRush and sourced from the agency's profile
Pump Up
Mozart Supplies
Zoofest
Trylon
Halo Headband
Sports Virtuoso
Claude Théberge
Kaysor
Data sourced from the agency's DesignRush profile
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4.9 4.9 (42)
Need Help Selecting The Right Lead Generation Agency in Montreal For Your Project?
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WebPros Marketing Agency
Let Us Tell The World About You.
WebPros Marketing Agency, headquartered in Montreal, Canada, specializes in digital marketing and lead generation services aimed at assisting companies in boosting online sales of products and services. With our expertise and strategic approach, we empower businesses to achieve their sales objectives and [... view WebPros Marketing Agency profile ]
Location
Montreal, Canada
Number of Employees
Under 49
Average Hourly Rate
$95/hr
Minimal Budget
$1,000 - $10,000
WebPros Marketing Agency Services
Digital Services
Graphic Design
Branding
Web Design
Web Development
WordPress Website Design
SEO
PPC
Social Media Marketing
Email Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Terre & Terrain
Axxes Courtiers
Traveling Fevah
Data sourced from the agency's DesignRush profile
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Pilgrim Content
Build your business on better story telling.
Pilgrim Content is a premier B2B content marketing agency, specializing in podcasts, social video, and content strategy. Our mission is to help businesses tell their stories effectively and reach their target audience through engaging and high-quality content. [... view Pilgrim Content profile ]
Location
Montreal, Canada
Number of Employees
Under 49
Average Hourly Rate
$100/hr
Minimal Budget
$25,000 - $50,000
Pilgrim Content Services
Content Marketing
Digital Marketing
Creative Services
Audio Production
Video Production
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Accenture
SHI International Corp
Softchoice Corp.
Microsoft
Intel
Data sourced from the agency's DesignRush profile
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5.0 5.0 (1)
Momentumm Digital
Boost Your Online Presence
Momentumm is a digital marketing and video production agency based in Montreal. We thrive to deliver high-quality content and campaigns for our customers to help them reach, engage and attract more clients. [... view Momentumm Digital profile ]
Location
Montreal, Canada
Number of Employees
Under 49
Average Hourly Rate
$100/hr
Minimal Budget
$1,000 - $10,000
Momentumm Digital Services
Digital Marketing
Video Marketing
Web Design
Web Development
SEO
Video Production
PPC
Media Buying
Social Media Marketing
CRM Consulting
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Momentumm Digital Reviews & Testimonials
Dean Spaccavento Review from Google
5.0★
Dean Spaccavento's Review Sourced from Google
Anthony and his team understood the problem I was looking to solve and then nailed the solution. Very happy with the result.
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Gemma Cullan Review from Google
5.0★
Gemma Cullan's Review Sourced from Google
Our experience with Momentumm was fantastic from start to finish, and now ongoing. They were quick to pitch designs and move through to development of our key custom modules. They were helpful and quick to answer questions and offer help where needed. I would recommend Anthony and his team to anyone looking to level up their HubSpot-based website.
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Dax Miller Review from Google
5.0★
Dax Miller's Review Sourced from Google
Momentumm is an amazing partner and crushes it for implementations. Looking to collaborate with them more in the future with CPQ
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Reviews verified by DesignRush and sourced from the agency's profile
MicroAge Canada
R3D
JAMP Pharma
The Spinelli Group
FondaStructure
Data sourced from the agency's DesignRush profile
View Profile
5.0 5.0 (73)

Frequently Asked Questions

What is typically included in a lead generation service package?

A lead generation service package typically includes lead qualification, outbound prospecting, appointment setting, email outreach, ideal customer profile (ICP), audience targeting, data sourcing, and customer relationship management and reporting.

Some lead generation companies may also offer digital marketing services, encompassing search engine optimization (SEO), paid search (e.g., Google Ads), social media (e.g., LinkedIn lead generation), content marketing, and landing page optimization.

How much do lead generation agencies charge for their service?

On average, lead generation companies charge around $500-$10,000 per month or $50-$650 per lead. The final cost will depend on your lead generation channels, target audience, industry competition, content quality, and engagement model.

Here are the estimated rates of lead generation agencies:

Engagement Model	Low Tier	Mid-Tier	High Tier
Cost per lead	$50-$100 per lead	$100-$250 per lead	$400-$650+ per lead
Monthly retainers	$500-$1,000 per month	$1,500-$5,000 per month	$10,000+ per month, especially for multi-channel, multi-region campaigns

Approximate rates for the different lead generation channels:

Events and trade shows: $800-$900 cost per lead
Public relations campaigns: $250-$300 cost per lead
Video marketing: $150-$200 cost per lead
Search engine advertising: $100-$200 cost per lead
Content marketing: $90-$120 cost per lead
Referrals: $70-$100 cost per lead
LinkedIn Advertising: $75-$100 cost per lead
Social media advertising: $50-$75 cost per lead
Email marketing: $50-$75 cost per lead
SEO: $30-$50 cost per lead

What is the difference between inbound lead generation and outbound lead generation?

Inbound leads are potential customers who initiate contact with your business or discover your brand on their own through channels such as search engines, content, social media, or referrals. These leads are typically generated when someone shows interest in your product or service and chooses to engage with your business.

An inbound lead generation strategy commonly includes:

SEO and content marketing
Social media marketing
Referrals
Webinars, downloadable resources, and other lead magnets

Outbound leads are potential customers your business reaches out to first. These prospects may or may not already be aware of your brand, so outbound lead generation focuses on proactive outreach to start a conversation.

An outbound lead generation strategy generally includes:

Cold emails and cold calling
Direct mail
LinkedIn lead generation
Email outreach campaigns
Appointment setting

What is the difference between lead generation and demand generation?

Demand generation focuses on building awareness, interest, and trust before a prospect is ready to engage directly. Lead generation focuses on capturing that interest and turning it into identifiable, qualified leads.

	Demand Generation	Lead Generation
Goal	Build awareness, interest, and trust over time	Capture and convert interested prospects into leads
Funnel stage	Top of funnel	Mid- to bottom of funnel
Strategies	Brand campaigns Ungated content, such as blogs and podcasts Thought leadership campaigns Organic social	Lead magnets Gated content (eBooks, paid reports) Outbound outreach Transactional-intent SEO Appointment setting
Metrics	Brand search volume Brand reach Website traffic Engagement rate	Marketing qualified Sales qualified leads Conversion rates Cost per lead

When should you outsource lead generation, and when should you keep it in-house?

It ultimately depends on your goals, timeline, budget, and internal team capabilities.

Outsource to lead generation companies if:

You need to generate leads quickly but lack the internal expertise or resources to do so effectively.
Lead generation and lead nurturing are taking time away from your team's core business priorities.
You want to launch a multi-channel or multi-region lead generation strategy, but your internal team is already at capacity.
You need flexible support that can scale up or down as business needs change.

Keep lead generation in-house if:

You already have a strong internal marketing and sales team, and generating leads is well integrated into your existing processes.
You want a long-term team with deep knowledge of your brand, products or services, and target audience.
You need greater control over messaging, strategy, and day-to-day collaboration.
Your business relies on highly specialized product knowledge, close alignment with sales, or strict brand and compliance oversight.

About The Author and Expert Reviewer

Natasa Glikman

Content Specialist

natasa@designrush.com

Natasa Glikman is an experienced editor and content writer with over 10 years of experience in writing, editing, and translating articles across various topics, with a strong focus on marketing and advertising. At DesignRush, Natasa currently works as an editor, where she refines and enhances B2B content to ensure accuracy, clarity, and consistency across agency profiles and industry reports.

Mariana Delgado

Marketing Director

mariana@designrush.com

Mariana Delgado is the Head of Marketing at DesignRush, with more than ten years of experience across digital marketing, sales management, search, and video advertising. Since joining DesignRush, she has delivered 3× site-traffic growth and 2× growth in monthly revenue by building scalable, performance-led programs that connect acquisition, content, and brand across channels. Her campaigns have achieved a 5:1 ROAS.

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