How Digital Marketing Agencies In Seattle Differentiate From Other US-Based Competitors?

Here are a few facts that differentiate digital marketing agencies in Seattle from other US-based competitors:

Fact #1: Seattle Is One Of The Most Talent Competitive Cities

The largest city in Washington holds the 16th position on the 2020 Global Talent Competitiveness Index.

According to INSEAD Knowledge:

“As global mobility tends to increase, talented individuals focus less on which country they want to go to and more on which city they want to live in.”

And Seattle is one of those cities that attract talent mostly because it ranks among the 15 best cities to live in the US.

It is the second fastest-growing city in the country that enjoys a low unemployment rate of 2.9%.

In addition, based on CompTIA’s 2020 Tech Town Index, Seattle is the sixth-best metro area for IT jobs where the opportunity intersects with quality of life.

The organization ranked these tech towns based on:

  • Cost of living
  • Number of postings for open tech positions
  • Projected job growth

Although the cost of living is 49% higher than the national average, Seattle is yet less expensive than some other major tech hubs like NYC and San Francisco.

The IT jobs in the area are predicted to grow by 11% in the next five years and tech workers earn a median annual salary of $125,318.

So, despite the higher cost of living, moving to the city may be worth the extra money tech workers can earn.

Living and operating in such a competitive city, digital marketing agencies in Seattle are bound to:

  • Deliver high-quality services
  • Stay on top of trends
  • Use cutting edge tools

Fact #2: Seattle is A City Dedicated To Arts And Culture

Creative industries are the feature of Seattle.

According to The City of Seattle:

“Seattle has a rich history of cultural innovation and creative risk taking. Our arts and culture are recognized around the world, and a robust creative workforce nourishes our entrepreneurial spirit. Seattle’s creative industries are one vital source of fuel that will drive our economy into the future.”

The city holds the reputation as one of the greatest art cities in the world and it is a leading center for urban art, painting and sculpture where many museums, art galleries, ballet studios and theater companies live.

In addition, It is a place where music flourishes and it is the birthplace of grunge rock.

Seattle is also home to the world-famous Seattle Symphony Orchestra which is one of the most recorded orchestras.

Being surrounded by such a popular art and culture scene, digital marketing agencies in Seattle are widely known for their creativity and innovation capabilities that give them an edge and allows them to deliver successful projects.

Fact #3: Seattle Is Home To A Number Of Growing Industries

Digital agencies in Seattle are very likely to have accumulated experience in the major industries that dominate the city and the surrounding region like:

  • Clean energy
  • Aerospace & Defense
  • Life Sciences

Working with local clients they have gained an understanding of the:

  • Local audience
  • Key competitors
  • Industry trends
  • Market challenges and opportunities

This is a key feature that allows them to take a competitive advantage and create winning strategies, especially for businesses in these popular sectors.

skyscrapers in downtown Seattle
Creative industries are the trademark of Seattle

What Services Can You Outsource To A Digital Marketing Company In Seattle?

Every digital marketing agency in Seattle is equipped with different expertise.

Based on the talent they employ, they may offer a full scope of services or specialize in one area only.

Depending on your business goals, some of the services you can outsource to these professional agencies are:

  • Market research
  • Digital advertising
  • Inbound marketing
  • Integrated marketing
  • Social media marketing
  • SEO
  • Web design
  • Content marketing
  • Video production
  • Video marketing
  • Branding
  • Graphic design
  • Business consulting
  • App development
  • Software development
  • Email marketing
  • PPC
  • And more

How Much Do Digital Marketing Agencies In Seattle Charge For Their Projects?

The most common pricing structure among the best digital marketing agencies in Seattle is the cost per hour which approximately goes between $50 and $150 depending on:

  • Their stature
  • Their team size
  • Your requirements
  • Project complexity
  • Project deadline

The cost per project is another billing option that is typically based on the type of service you need.

So, you can expect to pay the following:

  • $250-$10,000/month for social media marketing
  • $2,500-$100,000 for website design
  • $500-$20,000+/month for search engine optimization
  • And more

It may also happen that some companies offer result-based billing. This is a type of performance fee where the client pays the agency partner based on results that may appear in the form of:

  • Increased brand awareness
  • Boost in web traffic
  • Higher conversions
  • More social media followers
  • And more

Why Should You Hire A Digital Marketing Company In Seattle?

These are the key reasons why you should particularly partner with a digital marketing agency in Seattle:

  • Enjoy internationally competitive services: Thanks to the low unemployment rate, high salaries and great conditions for career development in the tech sector, Seattle is one of the best cities to live in the US for IT workers. However, the huge opportunities carry a certain level of competitiveness where local professional agencies need to constantly improve their skills to succeed in the cutthroat environment. This indicates that digital marketing agencies in Seattle are always on top of trends and use cutting edge tools to stay relevant and deliver services of high quality.
  • Take advantage of their creativity: Seattle is a big cultural center with a highly developed art scene. The city is widely known for its Seattle Symphony Orchestra and the many theaters, museums and other artistic buildings. Operating in such a lively environment that fuels the minds of the local marketers, digital marketing agencies in Seattle are notorious for their creativity and innovation capabilities.
  • Leverage their local-market know-how: The largest city in Washington is home to a number of growing industries that drive the state’s economy. Unlike their competitors from across the US, digital marketing agencies in Seattle tend to naturally acquire experience in these leading sectors. Their knowledge of the local ecosystem, target audiences and competitive strengths and weaknesses lets them create winning strategies that push businesses forward.
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How To Choose The Best Digital Marketing Agency In Seattle

Prior to starting your search for the best agency partner for your business, make sure you consider the following key factors:

  • Your business needs: Every digital marketing company in Seattle comes in a different shape and employs different talent. Depending on your business goals, some agencies may be suitable to partner with while others won’t be able to meet your expectations. To make sure you partner with the right one, think about your internal needs and what part of your business you want to improve.
  • Your budget: When it comes to the final decision, the cost can play a major role, especially for some businesses that have limited resources. However, think about how much you can allocate and set a realistic budget. Try to find the best value and not the best cost.

Then take the following steps:

  • Take a look at their portfolios: Portfolios are proof of these companies’ past work and will tell you a lot about their capabilities and abilities to deliver results. Looking at their past work, you will also learn whether they have experience in working with clients from the same or similar sector. Industry expertise mattress because the better your partner understands your target market the stronger strategies they can develop.
  • Check their reviews: Reviews are a valuable source of information that will help you find out how transparent, flexible and communicative each prospective partner is. They will also reveal how satisfied past and current clients are, whether they can meet deadlines and what their company culture is like.
  • Find out how they create their strategies: The digital marketing company in Seattle you partner with should focus on a data-driven approach and develop strategies based on data analysis. This will help to better understand your customers and their behavior as well as engage them successfully.

10 Questions To Ask Digital Marketing Companies In Seattle Before Hiring One

Once you narrow the list of potential partners down, set interviews with each digital marketing agency in Seattle and be sure to address the following questions:

  1. Have you ever created strategies for a business in the same or similar sector? What were the results?
  2. What do you think about our business goals? Are they realistic?
  3. Which team members will manage and work on my project? What are their roles and what level of experience do they have?
  4. What type of marketing tools do you use?
  5. How do you stay on top of digital marketing trends? How do you implement them in your strategies?
  6. What is the deadline for the project and how will you make sure the project is delivered on time?
  7. How will we communicate during the project and will there be a dedicated point of contact?
  8. How will I and my team be involved? Will you need any materials from our side?
  9. What is the estimated project cost?
  10. Should we expect any extra fees later on?
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Takeaways On Digital Marketing Agencies In Seattle

Digital marketing agencies in Seattle stand out from their competitors because they:

  • Offer internationally competitive services
  • Are notorious for their creativity and innovation capabilities
  • Have local-market know-how

Outsourcing your project to these professional companies may approximately cost you between $50-$150 per hour.

To choose the best digital marketing agency in Seattle, follow these steps:

  • Determine your business needs
  • Set a realistic budget
  • Take a look at their portfolios
  • Check their reviews
  • Find out how they create their strategies

Best of luck!

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