BD created the Vacutainer® Eclipse™, Signal™ and UltraTouch™ blood collection systems – beautifully considered devices that were designed to please end users and payers alike. The problem? Even though extensive customer profiling work had been carried out, each sales person and market sold the products in their own way – losing many of their key benefits.
A bespoke Digital Sales Aid (DSA) that integrated with Big Tin Can. By creating one centralised DSA we ensured that all sales reps, no matter what country, sold the products in a consistent fashion – with the key product selling points as the focus. The DSA also enabled the content to be segmented by customer profile and could be updated instantly via an intuitive CMS – saving BD thousands in print costs.
- Digital Sales Aid
- Value propositions
- Product narrative
When my daughter was diagnosed with Cystinosis, it opened my eyes to the sheer number of conditions that human beings can suffer from. However, it also made me more aware of the treatments, equipment, drugs and people available to help. I founded Create Health to raise awareness of those brands.
I’d planned a career in medicine, but after deciding that A-Level sciences weren’t for me, I pursued my love of communications and forged a career in marketing. I feel very fortunate to be able to combine my two passions to create work that truly matters.
The healthcare industry is bursting with extraordinary and ingenious ideas that have the power to transform the way we live and empower people to take control of their own health. Healthcare marketing, on the whole, is not. I’m proud to be part of an agency that’s changing that.
As a marketer, there are so many industries one can choose to specialise in, but for me, healthcare is the most meaningful and rewarding. I may not be saving lives – but I can certainly raise the profile of those who have dedicated their lives to doing so.
Healthcare brands develop incredibly exciting and potentially life-changing products. But they so often undersell themselves. Working at Create gives me the opportunity to change this. I get to specialise here and get under the skin of the products and services we’re working on.
The joy of client services is connecting with clients and what they do. Our clients are passionate, intelligent and excited about their products and our creative process. The projects that we’re involved with reflect this, so the final product is always something that we can all be proud of.
Whether I’m creating the artwork for an email that could cut patient waiting times, or a brochure to launch a life-changing piece of technology, it’s pretty amazing to know that I have worked on a project that will help prevent or cure a medical issue.
I’ve always been curious about how things work, whether it was posters of dissected frogs on my bedroom wall, anatomy books or taxidermy. In fact, I initially wanted to be a pathologist. I didn’t quite make it to med-school, but at Create, my two passions – creative and biology – collide.
Working at Create allows me to do what I enjoy, which is coding and working with the newest technologies, while being able to help others and actually make a difference to their lives. This is highly rewarding.