Our directory of top market research services in the USA is built on five main ranking criteria and reviewed by a team of 12 experts, supported by 400+ verified client reviews. This provides a clear and reliable way to choose the best partner for your business needs. 

United States × Sort by: Top Rated ×
  • Unlocking Your Business Potential with Precision Data.

    Unlocking Your Business Potential with Precision Data.

    Collaborate with Database Providers to access accurate and focused data, essential for connecting with potential prospects. Our suite of solutions covers data profiling, verification, and management, ensuring the delivery of clean and comprehensive information crucial for your success in ABM marketing and...

    Top Services:

    • Email Marketing
    • Digital Marketing
    • Market Research
    • Direct Marketing
    • Show more
    Location
    Fremont, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
  • Real estate strategy and consulting organisation offering full services

    Real estate strategy and consulting organisation offering full services

    Market analysis, real estate development, property management, and brokerage services are all areas of expertise for the accomplished team of specialists at New Regional Planning, Inc. ("NRP")...

    Top Services:

    • Market Research
    Location
    Houston, Texas
    Number of Employees
    Under 49
  • Bolder Ventures

    Bolder Ventures

    We are a boutique consulting firm that offers services in market research, strategy planning, product creation, and market entry to early-stage and established small to medium-sized enterprises...

    Top Services:

    • Market Research
    Location
    Houston, Texas
    Number of Employees
    Under 49
  • Marketing Begins With A Business Objective

    Marketing Begins With A Business Objective

    25|25 Marketing offers close-knit, long-term advising with a specialisation in B2B commercialization techniques. Although the oil and gas sector holds a special place in our hearts, we also like collaborating with new businesses...

    Top Services:

    • Market Research
    Location
    Houston, Texas
    Number of Employees
    Under 49
  • We Ask The Worlds Most Interesting Questions

    We Ask The Worlds Most Interesting Questions

    A full-service market research company. Our expertise is in gathering the vital, practical information your organization requires while eliminating the filler you don't. It is information that is directed upward...

    Top Services:

    • Market Research
    Location
    Houston, Texas
    Number of Employees
    Under 49
  • Always Giving The Best Out Of Us, For The Best Out There

    Always Giving The Best Out Of Us, For The Best Out There

    Consumer market research, including quantitative and qualitative, industrial and business-to-business market research, social market research, media research, retail research, and consumer panels are some of Ematrix Solutions' speciality areas. Ematrix Solutions is a full-service company that offers...

    Top Services:

    • Market Research
    Location
    Houston, Texas
    Number of Employees
    100 - 249
  • Strategizing Brand Marketing

    Strategizing Brand Marketing

    For 35 years, Pennebaker has been a trusted partner in helping businesses grow, change, and prosper through branding and marketing communications. Our award-winning approach to branding, advertising, investor relations, and employee communications begins with a targeted strategy and ends with the...

    Top Services:

    • Web Design
    • Market Research
    • Web Development
    • Business Consulting
    • Branding
    • Show more
    Location
    Houston, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $50,000 & Up
  • We help build strong brands.

    We help build strong brands.

    We are a team of creative visual designers, innovative thinkers and problem solvers at B Creative Group. Operating at the intersection of creative expression and business strategy BCG is a place where market research and consumer insights guide creativity to deliver results...

    Top Services:

    • Creative Services
    Location
    Baltimore, Maryland
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $10,000 - $25,000
  • Outcome-Focused Software Solutions

    Outcome-Focused Software Solutions

    OneEKO Technologies is a software development agency building custom solutions for small businesses. We specialize in web applications, mobile apps, and AI integration, helping local businesses like restaurants, gyms, law firms, and retail stores compete with modern technology. Our flagship product KaiScout...

    Top Services:

    • Software Development
    • Digital Services
    • eCommerce Development
    • UI/UX Design
    • SEO
    • Show more
    Location
    Wilmington, Delaware
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    6 Projects Listed
  • When Data & Design Meet.

    When Data & Design Meet.

    Hoot and a Half is a creative design studio blending digital expertise with a deep understanding of people. We craft stunning, functional designs tailored to your brand. From B2B to B2C, we've helped brands create impactful ads, websites, and long-form content. Our mission is to drive results...

    Top Services:

    • Creative Services
    • Graphic Design
    • Email Marketing
    • Web Design
    • Content Marketing
    • Show more
    Location
    Redmond, Oregon
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    8 Projects Listed
  • Merging strategy and service

    Merging strategy and service

    As an organization dedicated to strategy and service innovation, our primary goal is to assist companies like yours in achieving growth through innovation...

    Top Services:

    • Market Research
    • UI/UX Design
    Location
    Minneapolis, Minnesota
    Number of Employees
    Under 49
  • Helping Businesses and Brands Create Memorable Experiences

    Helping Businesses and Brands Create Memorable Experiences

    We help clients develop scalable and innovative corporate, product, and CX strategies within blue ocean markets to disrupt their industries, reduce competition and expenses, and promote growth...

    Top Services:

    • Business Consulting
    • Market Research
    • Digital Marketing
    • CRO
    • Social Media Marketing
    • Show more
    Location
    Tampa, Florida
    Number of Employees
    Under 49
  • Delivering Great Results

    Delivering Great Results

    We deliver human-centered design and technology solutions that create measurable results...

    Top Services:

    • UI/UX Design
    • Market Research
    Location
    Kansas City, Missouri
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $1,000 - $10,000
  • We Bring Growth From Insights.

    We Bring Growth From Insights.

    We want to assist you in realizing your vision, as innovation is only possible when ideas are implemented. Not only do we provide research and data, but also expansion. We provide two levels of service. Combining our panels with panel aggregators and specialized recruiting to collect data. Comprehensive...

    Top Services:

    • Market Research
    Location
    Miami Beach, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Were A Design Accelerator

    Were A Design Accelerator

    Punchcut is a user interface design and innovation company specializing in mobile, connected products and services across devices...

    Top Services:

    • UI/UX Design
    • AI Development
    • Market Research
    • Product Design
    • Show more
    Location
    San Francisco, California
    Number of Employees
    Under 49
  • Finding the right avenue for you!

    Finding the right avenue for you!

    Centered around the domain of media, CMD's unwavering commitment is to amplify the impact of every client's media presence. We live and breathe media buying, and our relentless pursuit of excellence positions us as leaders in this realm...

    Top Services:

    • Media Buying
    • Market Research
    Location
    Scottsdale, Arizona
    Number of Employees
    Under 49
    Portfolios Count
    3 Projects Listed
  • Law firm branding and strategy executed with expertise

    Law firm branding and strategy executed with expertise

    With a team of seasoned professionals, Clarity possesses extensive expertise in law firm branding, communications, and organizational change programs. We craft customized solutions based on thorough insights and strategic foundations...

    Top Services:

    • Branding
    • Market Research
    • Advertising
    Location
    New York City, New York
    Number of Employees
    Under 49
    Portfolios Count
    5 Projects Listed
  • Get amazing results with better data

    Get amazing results with better data

    Backed by unmatched expertise and unrivaled consumer behavior data, Dealer.com is the premier automotive digital marketing solution for the automotive industry...

    Top Services:

    • Advertising
    • Digital Marketing
    • Web Design
    • Market Research
    • Branding
    • Show more
    Location
    Atlanta, Georgia
    Number of Employees
    1000 & Up
    Portfolios Count
    5 Projects Listed
  • Connect and engage like never before!

    Connect and engage like never before!

    Our company provides a full spectrum of healthcare digital marketing tools for your business. Make sure you put your company in the right hands with Digital Healthcare Marketing Solutions...

    Top Services:

    • SEO
    • Digital Marketing
    • Reputation Management
    • Web Design
    • Market Research
    • Show more
    Location
    New Windsor, New York
    Number of Employees
    Under 49
  • Targeted Leads Your Business Needs To Grow Guaranteed

    Targeted Leads Your Business Needs To Grow Guaranteed

    We provide a comprehensive range of efficient services to assist you continuously generate and convert leads. Our design and marketing strategies assist internet users in quickly progressing from visitors to leads to consumers. There are several lead generators available that will only provide you with names...

    Top Services:

    • Social Media Marketing
    • Web Design
    • Market Research
    Location
    Sacramento, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • Luxury Construction Starts Here

    Luxury Construction Starts Here

    B West Builders is a Los Angeles-based general contracting company specializing in luxury residential remodeling, custom home construction, and high-end commercial renovation projects. The firm provides comprehensive construction services including home remodeling, kitchen and bathroom renovations, home...

    Top Services:

    • Business Consulting
    • Design Services
    • Digital Services
    • UI/UX Design
    • CRO
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Provider of Data Analytics Services

    Provider of Data Analytics Services

    Perceptive Analytics is an award-winning analytics firm delivering cutting-edge solutions in Advanced Analytics, Generative AI, and Business Intelligence. We help organizations unlock the full value of their data. Our core strength is empowering businesses through adept data utilization...

    Top Services:

    • Market Research
    • eCommerce
    • Big Data Analytics
    • AI Development
    • Show more
    Location
    San Francisco, California
    Number of Employees
    50 - 99
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • Transformative Market Research in Life Sciences & Healthcare

    Transformative Market Research in Life Sciences & Healthcare

    MD Analytics stands at the forefront of global life sciences and healthcare market research. Through our visually compelling, story-driven reports, we channel data into decisive boardroom strategies...

    Top Services:

    • Market Research
    Location
    Marysville, Washington
    Number of Employees
    Under 49
  • Research With Reason, Insights With Integrity

    Research With Reason, Insights With Integrity

    Reason Research is a healthcare market research company located in Philadelphia. With 16 years of experience, we utilize innovative methods and foster collaboration to serve the pharmaceutical, biotech, and medical device sectors. Our insights are rooted in logic and facts and aim to establish lasting client...

    Top Services:

    • Market Research
    Location
    Philadelphia, Pennsylvania
    Number of Employees
    Under 49
  • Delve Deeper, Drive Decisions: Whole Mind Insights.

    Delve Deeper, Drive Decisions: Whole Mind Insights.

    MDRG, Inc., a nimble insights firm, stands out with its pioneering Whole Mind approach in healthcare market research. We dig deep, revealing subconscious drivers behind consumer behavior, ensuring your brand, product, or advertising strategy is on the mark...

    Top Services:

    • Market Research
    • Branding
    • Advertising
    Location
    New Orleans, Louisiana
    Number of Employees
    Under 49
  • Impactful Insights for the Real World

    Impactful Insights for the Real World

    We provide consulting services focused on human decision-making. We're here to deliver empathic research that includes the subjective experience, not just churn out datasets...

    Top Services:

    • Market Research
    Location
    San Diego, California
    Number of Employees
    Under 49
  • Accessing Reality: Real-World Insights, Real Business Impact.

    Accessing Reality: Real-World Insights, Real Business Impact.

    Healthcare Research Worldwide (HRW) is a leading global healthcare market research firm committed to 'Accessing Reality'. Spanning from pharma to baby care, we offer insights that echo real-world nuances, guiding your pivotal business decisions...

    Top Services:

    • Market Research
    Location
    New York City, New York
    Number of Employees
    50 - 99
  • Global Insights, Credible Impact.

    Global Insights, Credible Impact.

    Credence Research, a premier global healthcare market research firm, boasts a century of experience. Serving diverse clients from governments to non-profits, our expert team of over 115 professionals is dedicated to elevating performance and achieving goals...

    Top Services:

    • Market Research
    Location
    Chestertown, Maryland
    Number of Employees
    Under 49
  • Custom Printed Boxes & Packaging Solutions In USA

    Custom Printed Boxes & Packaging Solutions In USA

    We Print Boxes is a custom packaging and printing company dedicated to helping brands create powerful product presentations through high-quality packaging solutions. We specialize in custom printed boxes, retail packaging, CBD packaging, and luxury box designs tailored to business needs...

    Top Services:

    • Package Design
    • Print Design
    • Product Design
    • Logo Design
    • Branding
    • Show more
    Location
    Shelburne, Vermont
    Number of Employees
    1000 & Up
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Broaden Your Horizon

    Broaden Your Horizon

    Tomedes is a leading translation company specializing in translation services, interpretation, and localization solutions for businesses and private clients worldwide. As a one-stop shop for language and translation solutions, we offer a wide range of language solutions in over 120+ languages and 950+...

    Top Services:

    • Translation Services
    • Business Consulting
    • Transcription Services
    • Digital Services
    • Branding
    • Show more
    Location
    Oregon City, Oregon
    Number of Employees
    100 - 249
    Average Hourly Rate
    $1/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Masters of Automotive Market Research

    Masters of Automotive Market Research

    B2B International reigns as the pinnacle of B2B Automotive Market Research, offering profound insights into business-to-business marketplaces. With bespoke research solutions tailored to global industry leaders, our partnership with the Merkle B2B group amplifies our ability to sculpt the ultimate B2B...

    Top Services:

    • Market Research
    Location
    New York City, New York
    Number of Employees
    100 - 249
  • Redefining Research, Driving Global Success

    Redefining Research, Driving Global Success

    Research America, Inc. stands as a vanguard in Automotive Marketing Research, committed to redefining industry norms for over 35 years. As a unique "boutique of boutiques", we offer comprehensive research services, both domestic and international, ensuring you always make data-driven, astute decisions...

    Top Services:

    • Market Research
    Location
    Newtown Square, Pennsylvania
    Number of Employees
    250 - 499
  • Fueling Decisions with Every Turn.

    Fueling Decisions with Every Turn.

    Transitioning from IMR Inc. to Automotiveresearch.com, we've carried forward a legacy of unparalleled automotive market expertise since 1975. Marrying our deep-rooted knowledge with modern insights, we translate complex data into a clear direction, ensuring you're always a step ahead in your journey...

    Top Services:

    • Market Research
    Location
    Nashville, Tennessee
    Number of Employees
    Under 49
  • Insights in Drive, Excellence in Every Mile.

    Insights in Drive, Excellence in Every Mile.

    VMR stands at the crossroads of research precision and industry innovation. With a decade-long legacy in automotive market research, our team crafts insights that resonate with today's market dynamics. Trusted by over 5,000 clients, including global powerhouses, our research informs and transforms strategies...

    Top Services:

    • Market Research
    Location
    Lewes, Delaware
    Number of Employees
    250 - 499
  • Wordpress Websites for Local Businesses

    Wordpress Websites for Local Businesses

    We provide custom web design, SEO, copywriting, social media and marketing for local and online businesses...

    Top Services:

    • WordPress Website Design
    • SEO
    • Web Development
    • Web Design
    • Branding
    • Show more
    Location
    Frederick, Maryland
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Fueling Every Athlete's Journey to Success

    Fueling Every Athlete's Journey to Success

    We are Slice Sports Management, a renowned branding and sports marketing agency. Fueled by our unbridled passion for sports and unwavering commitment to athlete advocacy, we provide diverse branding and management services to athletes...

    Top Services:

    • Social Media Marketing
    • Digital Marketing
    • Branding
    • Video Production
    • Email Marketing
    • Show more
    Location
    Woodbury, New York
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • Future Mobility & Aerospace.

    Future Mobility & Aerospace.

    Seek1st Solutions stands as a distinguished Strategy and Marketing consultancy, exemplifying unparalleled expertise in driving growth for small to mid-sized enterprises operating within the realms of Future Mobility and Aerospace. Our commitment is to be your strategic partner in achieving lasting success in...

    Top Services:

    • Business Consulting
    • Market Research
    Location
    Seattle, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $500/hr
  • Elevate Your Visibility, Amplify Your Success!

    Elevate Your Visibility, Amplify Your Success!

    We offer high-performing and cost-effective digital marketing services for small businesses. Our clients are able to grow through a scaled-down suite of the same analytics-based marketing services their bigger competitors rely on for success...

    Top Services:

    • Digital Marketing
    • SEO
    • Content Marketing
    • Email Marketing
    • Market Research
    • Show more
    Location
    Naperville, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
  • Let's Chart A Clear Path Forward.

    Let's Chart A Clear Path Forward.

    Ytechnology helps small and midsized businesses grow with custom strategies, websites, and CRM solutions. We focus on revenuenot bloated retainers or recycled playbooks...

    Top Services:

    • Business Consulting
    • Web Development
    • SEO
    • Digital Marketing
    • Content Marketing
    • Show more
    Location
    Atlanta, Georgia
    Number of Employees
    Under 49
    Average Hourly Rate
    $65/hr
    Minimal Budget
    $1,000 - $10,000
  • Maximizing Impact, Minimizing Costs: Transparency Marketing

    Maximizing Impact, Minimizing Costs: Transparency Marketing

    Transparency Marketing is your California-based SEO agency, where marketing is seen as both an art and a science, requiring strategic expertise and creative reflection. Our approach leverages SEO, DA, and Paid Advertising across prominent digital platforms to amplify your brand's reach and bring valuable...

    Top Services:

    • Advertising
    • Market Research
    Location
    Hermosa Beach, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $35/hr
    Minimal Budget
    $1,000 - $10,000
  • Collaborative. Not Competitive. Brand Together believes All Ships Rise With The Tide.

    Collaborative. Not Competitive. Brand Together believes All Ships Rise With The Tide.

    While many profess to be your "partner," Brand Together goes the extra mile. Our core belief is in nurturing a seamless brand collaboration. Consequently, we'll regard your company as if it were our own...

    Top Services:

    • eCommerce
    • Market Research
    Location
    Durham, North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
  • Strategic Digital Positioning & Lead Generation in Atlanta & Chicago

    Strategic Digital Positioning & Lead Generation in Atlanta & Chicago

    Webosition helps businesses stand out in crowded markets through strategic digital positioning. From brand strategy and website development to SEO, AI visibility, and reputation management, we create digital experiences that attract and convert...

    Top Services:

    • Business Consulting
    • SEO
    • Web Design
    • Web Development
    • Market Research
    • Show more
    Location
    Atlanta, Georgia
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • We Are Dedicated To Our Clients Digital Marketing Success

    We Are Dedicated To Our Clients Digital Marketing Success

    Minneapolis Digital Marketing is a team of search marketing professionals, web designers, digital marketing manager, & data analytics specialists...

    Top Services:

    • Market Research
    • Digital Marketing
    • SEO
    • Content Marketing
    • eCommerce
    • Show more
    Location
    Farmington, Minnesota
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $1,000 - $10,000
  • Global Insights and Analytics Company

    Global Insights and Analytics Company

    Leading global insights and analytics firm, SG Analytics provides relevant, actionable, and reliable insights by offering contextual data-centric research services to its clients across market research, technology, investment insights, data modernization, healthcare, data analytics, BFSI, and ESG Consulting...

    Top Services:

    • Big Data Analytics
    • IT Services
    • Market Research
    • Business Consulting
    • Software Testing
    • Show more
    Location
    New York City, New York
    Number of Employees
    1000 & Up
    Average Hourly Rate
    $10/hr
  • The alternative to the agency status quo.

    The alternative to the agency status quo.

    NP Digital is a San Diego based global digital marketing agency founded in 2017 by Neil Patel and Mike Kamo. The agency delivers full-funnel performance marketing and creative services panning SEO, paid search and social, content marketing, digital PR, analytics, and technology with a remote-first model...

    Top Services:

    • Digital Marketing
    • Email Marketing
    • SEO
    • Content Marketing
    • PPC
    • Show more
    Location
    Las Vegas, Nevada
    Number of Employees
    500 - 999
    Average Hourly Rate
    $300/hr
    Minimal Budget
    $50,000 & Up
  • Building value since 1987

    Building value since 1987

    ResearchFirst, Inc. offers expert services to telecommunications clients. Our integrated marketing solutions cover everything from consumer needs to emerging industry trends. We provide customized research, consulting, seminars, and training to ensure successful outcomes for our clients. With a track record...

    Top Services:

    • Business Consulting
    • Market Research
    Location
    Woods Cross, Utah
    Number of Employees
    Under 49
  • You're kind of a big dill, in our humble onion.

    You're kind of a big dill, in our humble onion.

    Our primary focus is on the higher education sector, though we also extend our services to small businesses and non-profit organizations. Our unwavering commitment is rooted in the belief that the pursuit of a visually appealing and effective online presence should not be constrained by resource limitations...

    Top Services:

    • Creative Services
    • Branding
    • Logo Design
    • Web Design
    • SEO
    • Show more
    Location
    Florence, Alabama
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    Under $1,000
  • Data-Driven Digital Marketing Agency

    Data-Driven Digital Marketing Agency

    We specialize helping brands grow through data-driven SEO, paid ads, content, social media, Amazon PPC, and conversion-focused websites. We craft tailored strategies that turn digital presence into real revenue across the U.S...

    Top Services:

    • Digital Marketing
    • SEO
    • PPC
    • CRO
    • Social Media Marketing
    • Show more
    Location
    North Richland Hills, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Experience Is Everything

    Experience Is Everything

    Consider us your Brand Partner. Through understanding perception, evaluating the customer experience, and listening to what's being said about you, well help you use customer experience as a significant competitive advantage...

    Top Services:

    • Reputation Management
    • Business Consulting
    • Market Research
    Location
    Perrysburg, Ohio
    Number of Employees
    50 - 99
    Minimal Budget
    $50,000 & Up
    Portfolios Count
    1 Project Listed
  • We Help Our Clients Scale their B2B Marketing

    We Help Our Clients Scale their B2B Marketing

    True to our name The B2B Marketing Company, our exclusive focus is on B2B marketing. Our extensive portfolio includes collaborations with industry-leading B2B brands such as Adobe, Microsoft, Penske, John Deere, and many others. What sets us apart from conventional agencies is our distinctive approach we...

    Top Services:

    • Content Marketing
    • Advertising
    • Digital Marketing
    • Media Buying
    • Branding
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed

Frequently Asked Questions About Market Research Companies

What market research services do B2B agencies usually offer?

They companies typically provide a broad mix of qualitative, quantitative, and strategic research services to aid businesses in making more data-driven decisions. 

According to Hanover Research's study, these are the market research projects that businesses are prioritizing: 

  • Market evaluation (45%): Examining a product or brand’s viability in a market segment by analyzing its size, trends, customer behavior, and competitors. 
  • Customer needs assessment (45%): Conducting interviews, surveys, and data analysis to understand how a product or service addresses the customer’s needs. 
  • Customer satisfaction (43%): Measuring how customers feel about a product or service through feedback forms, surveys, and sentiment analysis. 
  • Market trend forecast (42%): Studying historical data (e.g., sales, consumer behavior, economic trends) to predict shifts in customer demand and market direction. 
  • Price sensitivity (37%): Also known as price elasticity demand, it how much target customers are willing to pay for a product or service. 
  • Win-loss analytics (31%): Identifying factors that influence buying decisions through sales data analysis, competitor evaluation, and customer interviews. 

What is the difference between a market research company and a marketing research agency?

They study the customers in a specific market, including their needs and behavior. In contrast, marketing research agencies analyze marketing data, such as how to promote and price a product to attract buyers. 

Here’s a detailed breakdown of their differences: 

Market research company Marketing research agency
  • Determines business opportunities in potential markets 
  • Identifies target customers and their market size 
  • Studies the customers’ behaviors, preferences, and needs 
  • Analyzes emerging trends in the target market 
  • Determines brand and product positioning  
  • Evaluates brand perception and health 
  • Identifies marketing channels 
  • Designs marketing and advertising strategies 

How much does it cost to hire one of these companies in the US?

The cost of hiring one of the best market research companies in the US can start at $800-$1,500 per respondent. However, prices can reach beyond $4,000-$10,000 per interview session per respondent if the project needs more in-depth, in-person interviews. 

The final bill will depend on service scope, coverage, methodology, fieldwork timelines, and target markets.  

Here’s an approximate price of the different types of market research: 

  • Online survey: $10,000-$30,000+ for 400 completed answers in a single market 
  • Phone surveys: $15,000-$30,000+ for 400 completed answers in a single market 
  • Mail survey: $10,000-$25,000+ for 400 completed answers in a single market 
  • Simple in-person surveys: $20,000-$50,000+ for 400 completed answers 
  • In-depth interviews: $10,000-$20,000 for 10 respondents 
  • Focus groups: $7,000-$200,000+ per group 
  • International or multi-market studies: $150,000-$500,000+ 

Are there any additional costs to consider when working with these companies?

While they typically charge per respondent, session, or group; businesses must also account for the following when budgeting for a project: 

  • Respondent incentives, especially for senior decision-makers 
  • Panel access or proprietary databases 
  • Interview length, with longer interview sessions or survey questions requiring more recruitment time or higher incentives 
  • Incidence rate (IR) or the number of people qualified for market research; low IR results in higher costs 
  • International or multi-language sampling, which can range between $150,000 and over $500,000 
  • Advanced analytics or modeling 
  • Extended reporting or executive presentations 

These additional costs typically add 20%–35% to the total project budget.  

What types of B2B companies usually work with market research companies in the USA?

They tend to work with companies that rely on data-driven decisions for growth, positioning, and investment planning.  

Based on The State of Market Research, these are the top industries that the market research professionals work in: 

  • Manufacturing and industrial firms (24%), assessing demand, suppliers, and expansion markets 
  • SaaS and enterprise software companies (19%), validating product-market fit and pricing 
  • Professional services and consulting firms (10%), refining positioning and service differentiation 
  • Wholesale, trade, and logistics (9%), analyzing operational and geographic demand 
  • Non-profit organizations (6%), understanding donor and beneficiary motivations to boost fundraising efforts 
  • B2B eCommerce and marketplaces (4%), optimizing conversion and customer segmentation 
  • Fintech and financial services (4%), evaluating risk, adoption, and customer trust

Receive Free Proposals

For your project

1

Specify your budget, timeline and project requirements

2

Our experts curate a list of up to 5 most qualified candidate agencies

3

We connect you with them so you can choose the most suitable partner