GKV is celebrating over 35 years of creating advertising, direct marketing, branding, digital and social media campaigns on behalf of our clients. Our success is rooted in our ability to create and execute breakthrough strategies for companies and organizations that are out-spent in their categories... View Profile
GKV is celebrating over 35 years of creating advertising, direct marketing, branding, digital and social media campaigns on behalf of our clients. Our success is rooted in our ability to create and execute breakthrough strategies for companies and organizations that are out-spent in their categories. GKV and its clients succeed by challenging the category status quo. On their behalf, we have created advertising that has succeeded consistently in the marketplace and in industry award competitions by demonstrating thought leadership, emotional power and confidence.To see some of that work, please go to:https://presentation.gkvhosting.com/https://vimeopro.com/gkv/gkvcampaigns/We take great pride in the fact that we are a well run organization financially and a good steward of our client’s money. We have been a member in good standings since our inception with the Advertising Agency Association of America. With a client roster of international, national and regional clients, GKV is located near Baltimore’s Inner Harbor (just five minutes off of Interstate 95). We are just a short drive away from BWI Airport. MARKETING SERVICES GKV offers end-to-end creative marketing solutions. Tradition labels us an advertising agency. But what we really do is bring critical thinking, planning and innovative execution to the ever-growing number of ways you have to connect with your stakeholders and customers. Our overarching goal is to build successful marketing campaigns using the strategies and tactics that best meet the challenges and communications objectives of the task at hand. Our integrated services include: Strategic Planning Direct Marketing Advertising Digital Marketing Services Content Development Social Media Website Design & Build Search Marketing Brand Development & Positioning Media Planning & Buying Research Event Planning Community Outreach Grassroots/Mobile Marketing Media/Public Relations View Profile
The Brand Challenge:Shentel, headquartered in Edinburg, Virginia, is a provider of phone, Internet and cable services to rural communities. Recently, they have made acquisitions of two cable companies in southern Virginia and West Virginia. Research showed that consumers in the acquired markets were very skeptical of Shentel staying long term. There had been a track record of companies entering their market, only to exit very quickly.The Solution:We created a new brand strategy for Shentel that included a Vision Statement, Mission Statement, Positioning Statement and Brand Promise. The Brand Promise was “Making Deeper Connections.” Deeper connections with the customers and deeper connections with the communities that they serve. The expression of the Brand Promise, which is used in marketing communications, is “Always Connected to You.”As a “symbol of re-evaluation,” we contemporized the brand logo.The new logo conveys energy and connectivity via the multi-colored lines moving in tandem (representing Shentel, the communities and the customers). The orange and gold colors reinforce the genuine and reliable brandpersonality traits. The slate blue represents strength of the brand.
Best in Show - Healthcare Marketing Awards - TV Ad
NY Global Awards - Gold award for “In My Room” TV
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Brilliant offers market research and audience insights for the world’s most innovative brands by understanding their customers inside and out. Through qualitative and quantitative research, we unravel the “why” behind your customers’ behavior. You’ll get fresh psycholog... View Profile
Brilliant offers market research and audience insights for the world’s most innovative brands by understanding their customers inside and out. Through qualitative and quantitative research, we unravel the “why” behind your customers’ behavior. You’ll get fresh psychological insights that drive your strategic direction and help you envision radically intuitive experiences. View Profile
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MarketResearch.com is the most comprehensive collection of market intelligence products and services on the Web. We offer reports from over 350 top publishers and update our collection daily to provide you with instant online access to the world's most complete and current database of expert insight... View Profile
MarketResearch.com is the most comprehensive collection of market intelligence products and services on the Web. We offer reports from over 350 top publishers and update our collection daily to provide you with instant online access to the world's most complete and current database of expert insights on global industries, companies, products, and trends.Whether you're looking for new product trends or competitive analysis of an existing or emerging market, MarketResearch.com has the best research offerings and the expertise to make sure you efficiently get the critical information you need. Don't limit your choices. See why leading companies turn to MarketResearch.com again and again to sharpen their competitive edge. View Profile
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