Are you searching for a media buying agency to elevate your ad campaigns and maximize ROI? We’ve evaluated success stories and verified client feedback of top-performing media buying companies to create our comprehensive directory — all to help your business find the perfect partner. Browse our directory and refine your search by location, budget, team size, industry expertise, and other criteria to find the perfect match. 

  

Our experts have meticulously selected this list of top media buying agencies after evaluating over 700 companies, considering their portfolios, client testimonials, industry reputation, pricing, and awards. Continue reading to explore their specialties and case studies to get one step closer to finding the ideal partner for your media buying needs.

The Number 1 Media Buying Agency as Selected by DesignRush Is...

1. TEC Direct Media

TEC Direct Media homepage-screenshot
[Source: TEC Direct Media]
  • Best for: Overall
  • Average hourly rate: $180
  • Minimum budget: $10,000 - $25,000
  • Founded: 2001
  • Size: Under 49
  • Location: Chicago, IL
  • Notable clients: Sony Music, Universal Music, Warner Records, Specialized Bicycles, Concord

TEC Direct Media provides media planning and buying services for high-profile brands. The agency has decades of experience with internationally renowned clients in the music, entertainment, and consumer goods sectors, using online and offline media to elevate and strengthen their brands.

TEC Direct Media Success Story

  • Challenge: TEC Direct Media is the agency of record for Specialized Bicycles, a US-based premium bicycle manufacturer. The company needed to boost its sales promotions and new product releases in key markets by acquiring ad space on radio and billboards.
  • Solution: Implementing a low-cost buying strategy, TEC placed radio schedules across 5 large Nielsen audio markets to generate awareness and in-store traffic. It also placed billboards and digital boards in strategic locations, targeting older adults with relatively higher incomes who typically travel by car, bus, or train.
  • Result: Radio ads helped drive more sales compared to the previous year across multiple markets. Sales of new products, such as e-bikes, also beat projections across test markets thanks in part to this media campaign.

Check TEC Direct Media Agency Profile

2. Wingman Media

Wingman Media homepage-screenshot
[Source: Wingman Media]
  • Best for: Ad campaigns for niche products and services
  • Average hourly rate: Inquire
  • Minimum budget: $50,000 & Up
  • Founded: 2003
  • Size: Under 49
  • Location: Westlake Village, CA
  • Notable clients: UFC, Tempur-Pedic, Jacuzzi, Sit ‘N Sleep, Boston Medical Group

Wingman Media is a growth-minded media buying agency with expertise in launching campaigns on CTV, traditional TV, radio, and digital platforms. It also specializes in targeting niche audiences and industries. Additionally, the agency provides free media audits to help businesses optimize their ad campaigns for maximum growth and ROI.

Wingman Media Success Story

  • Challenge: Wingman has been a partner of the Sit N’ Sleep mattress company for over two decades. As mattresses are expensive items with low purchase frequency, the agency had to help make Sit N’ Sleep’s product line a more appealing purchase within a short 3-week sales cycle.
  • Solution: To build credibility, Wingman sought endorsements from high-profile radio personalities, who urged listeners to give Sit ‘N Sleep a try. The agency also placed memorable TV ads at a high frequency to counteract the short sales cycle.
  • Result: From a one-off furniture store, Sit ‘N Sleep has grown into one of America’s leading specialty mattress retailers with more than 40 locations nationwide and over $160 million in annual sales.

Check Wingman Media Agency Profile

3. Vision Media

Vision Media homepage-screenshot
[Source: Vision Media]
  • Best for: Local and national-level media strategies
  • Average hourly rate: $200
  • Minimum budget: $1,000 - $10,000
  • Founded: 2002
  • Size: Under 49
  • Location: Bellevue, WA
  • Notable clients: Coca-Cola, The Museum of Flight, Merrill Gardens, Trustone Financial Credit Union, Geisinger, Clean Energy

As the leading media planning and buying agency in the Pacific Northwest, Vision Media provides results-driven media strategies for businesses and organizations of various sizes and industries. It has decades of experience crafting tailored media strategies to help clients achieve their unique marketing and business objectives. Vision Media is also highly proficient in communicating, managing, and billing media representatives and vendors.

Vision Media Success Story

  • Challenge: Vision Media serves as an agency of record for Coca-Cola, planning and executing media campaigns for 40+ Coca-Cola bottlers and retail partners. More recently, the agency was tasked to stimulate purchases from customers looking for pre-lunch and snack beverages on-the-go and while playing video games.
  • Solution: Using geotargeted data and media close to retail locations, Vision Media zeroed in on consumers who were most likely to buy a beverage. The agency collaborated with media partners such as Waze to engage customers who were considering on-the-go purchases. It also bought ad inventory from Twitch and other video game streaming channels to engage gamers with convenient offers while playing.
  • Result: Coca-Cola reported a +30% increase in purchase volume of its 20 oz. classic Coca-Cola sodas and a +9.6% increase in store visits.

Check Vision Media Agency Profile

4. Media Two Interactive

Media Two Interactive homepage-screenshot
[Source: Media Two Interactive]
  • Best for: Aggressive media planning and buying campaigns
  • Average hourly rate: Inquire
  • Minimum budget: $50,000 & Up
  • Founded: 1998
  • Size: Under 49
  • Location: Wilmington, NC
  • Notable clients: Berkshire Hathaway, Walmart, Microsoft, Sonoco, 3M, Mizuno

Media Two Interactive offers a range of programmatic media buying, traditional media buying, social media buying, and planning services. The agency takes what it calls a bold approach to media strategy and implementation, resulting in impactful results. It also fosters a decentralized collaborative process, enabling clients to play a greater role in planning their media campaigns.

Media Two Success Story

  • Challenge: Sonoco, a multinational packaging and industrial products supplier, partnered with Media Two to promote their new eco-friendly paper packaging. The agency was also tasked with boosting product launches with custom ad placements.
  • Solution: Media Two implemented a phased launch strategy that started with a soft launch of ad campaigns that scaled over time. It also partnered with trade publications to develop custom advertising solutions, enabling Sonoco to target audiences more accurately for greater impact.
  • Result: Throughout the soft launch phase, Sonoco reported a 400% lift in lead volume. The start of the campaign period also saw a 197% increase in daily click volume.

Check Media Two Agency Profile

5. EXL Media

EXL Media homepage-screenshot
[Source: EXL Media]
  • Best for: Tourism and hospitality businesses
  • Average hourly rate: $149
  • Minimum budget: $50,000 & Up
  • Founded: 1994
  • Size: Under 49
  • Location: Incline Village, NV
  • Notable clients: Palisades Tahoe, Four Seasons Resort, Costa Palmas, Diamond Peak Ski Resort, Reno-Sparks Convention & Visitors Authority

EXL Media offers strategic media planning and buying services that cater to varying client criteria, branding, and budget. Its proprietary media process focuses on transparency, which means clients know where each dollar is spent, which audiences were reached, and how it translates into measurable results. The agency has decades of experience working with hotels, resorts, convention centers, and other businesses in the tourism and hospitality sector.

EXL Media Success Story

  • Challenge: The Reno-Sparks Convention & Visitors Authority (RSCVA) partnered with EXL Media for a branding campaign targeting potential customers in San Francisco and Los Angeles. The goal was to increase room nights in designated market areas in the two cities.
  • Solution: Using visitor origination data, EXL Media identified ZIP codes where adults with high household incomes (HHI) booked room nights frequently. Billboards were placed strategically in these locations according to traffic, visibility, and demo target. Travelers within the LAX airport were also given free Wi-Fi courtesy of the RSCVA after watching a branded video.
  • Result: During and shortly after the 8-month-long ad campaign, RSCA saw a 154% increase in website visits from the LA area and a 35% increase in San Francisco. The targeted ZIP codes also saw an increase of up to 38% in room night bookings year over year.

Check EXL Media Agency Profile

6. Hotspex Media

Hotspex Media homepage-screenshot
[Source: Hotspex Media]
  • Best for: Digital ads
  • Average hourly rate: $199
  • Minimum budget: $25,000 - $50,000
  • Founded: 2013
  • Size: Under 49
  • Location: Toronto, Canada
  • Notable clients: Fujitsu, Under Armour, Clorox, Amazon, Panasonic

Consistently ranked as one of the leading media buying and planning agencies worldwide, Hotspex Media offers a complete package of digital media planning and advertising services. Instead of a one-size-fits-all approach, Hotspex has a more strategic process that ensures brands and businesses get the most out of their media buys. This includes brand measurement, detailed audience targeting, and integrated media buying tailored to the client’s needs.

Hotspex Media Success Story

  • Challenge: Hotspex Media partnered with an oral care company to guide them through their first social media marketing campaign. To support this initiative, the agency set up ad campaigns on Facebook, YouTube, and Google.
  • Solution: Hotspex crafted every step of the marketing campaign, including which KPIs would be tracked and what types of ads to be scheduled. The agency also provided a custom campaign dashboard to view and analyze reports and project progress.
  • Result: While the initial campaign faced challenges, especially during the COVID-19 pandemic, the client reported increased brand awareness from its target audiences. The client also praised the campaign dashboard, which enabled them to view impressions and other key metrics in the smallest detail.

Check Hotspex Media Agency Profile

7. Dragon360

Dragon360 homepage-screenshot
[Source: Dragon360]
  • Best for: Paid media strategy consulting
  • Average hourly rate: $149
  • Minimum budget: $1,000 - $10,000
  • Founded: 2007
  • Size: Under 49
  • Location: Kingston, NY
  • Notable clients: Fofax, Bentley, Pantone, Blue Diamond Almonds, Kofax

From startups to multinational corporations, Dragon360 has helped many businesses craft paid media campaigns that drive scalable growth. Its people-first approach uses data-driven insights to generate awareness and fuel innovative and captivating ad campaigns. The agency also provides consulting services to optimize strategies and build media campaigns that generate maximum ROI.

Dragon360 Success Story

  • Challenge: Dragon360 was hired by Kofax, an automation software provider, to help them bring in more incremental and recurring revenue. The company also wanted to find more qualified leads and acquire new customers from across its portfolio.
  • Solution: Dragon360 orchestrated a unified paid advertising strategy to create and capture demand across the enterprise and e-commerce arms of the business. The agency took advantage of cross-selling, seeing such quick wins as a significant boost to the campaigns.
  • Result: The unified paid media approach gave Kofax a massive 600% return on ad spend in e-commerce revenue. It also led to a 24% decrease in average cost per conversion.

Check Dragon360 Agency Profile

8. ChuckJoe

ChuckJoe homepage-screenshot
[Source: ChuckJoe]
  • Best for: Ad campaigns for food and beverage products
  • Average hourly rate: $149
  • Minimum budget: $1,000 - $10,000
  • Founded: 2016
  • Size: Under 49
  • Location: West Hollywood, CA
  • Notable clients: Amy’s, Milk Bar, Sumo Citrus, Jacobsen Salt Co., Splendor Water

ChuckJoe draws from years of experience to deliver industry-leading media buying services to food and beverage companies worldwide. Its paid media strategy focuses on reaching out and engaging audiences at every stage of the media buying process, leading to increased customer loyalty and conversions. The agency also provides social media and influencer relations services, ensuring clients are connected to the right people at the right time.

ChuckJoe Success Story

  • Challenge: Splendor Water, a volcanic water supplier from Ecuador, partnered with ChuckJoe as part of its efforts to successfully launch its brand online. The agency was responsible for growing the company’s paid media channels from no presence to a steady source of revenue.
  • Solution: ChuckJoe implemented a multi-platform media strategy to boost brand awareness across multiple channels. The consumer data acquired was also used to expand the email subscriber base that would later serve as the foundation of the company’s email marketing channel.
  • Result: The campaign was instrumental in growing Splendor Water’s email list from zero to over 14,000 subscribers. The increased monthly revenue generated from email also rose from $476.25 to $13,974.68, contributing to the client’s 208% year-on-year revenue growth overall.

Check ChuckJoe Agency Profile

9. Ai Media Group

Ai Media Group homepage-screenshot
[Source: Ai Media Group]
  • Best for: Proprietary attribution technology
  • Average hourly rate: Inquire
  • Minimum budget: Inquire
  • Founded: 2008
  • Size: 100-249
  • Location: New York, NY
  • Notable clients: Panasonic, Hard Rock Hotel, Mediacom Business, Berkeley College, Turtle Bay Resorts

Ai Media Group is a full-service media planning and buying agency that combines cutting-edge technology with years of industry expertise. It features a unique attribution platform that gathers data and insights essential to crafting ad campaigns across various channels. Its experts help clients make informed decisions and attain the best ROI possible.

Ai Media Group Success Story

  • Challenge: Turtle Bay Resorts partnered with Ai Media Group to assist them in their campaign to increase bookings and tap into new sources of revenue. Although the company was already meeting its ROI goals through paid search and remarketing, it saw an opportunity for its website to bring in more reservations and revenue.
  • Solution: Ai Media Group launched an omnichannel strategy to maximize brand visibility and engagement. It leveraged major digital marketing channels such as the Google Display Network, YouTube ads, paid socials, and programmatic ads to ensure seamless engagement with potential customers at every touchpoint.
  • Result: The campaign achieved a 117% increase in conversion rate, with clickthrough rates (CTR) rising by over 600% and internet search doubling during this period. Overall, Turtle Bay exceeded its ROI targets by nearly 3x its initial goal.

Check Ai Media Group Agency Profile

10. WEBITMD

WEBITMD homepage-screenshot
[Source: WEBITMD]
  • Best for: Multichannel paid ad management
  • Average hourly rate: $199
  • Minimum budget: $1,000 - $10,000
  • Founded: 2008
  • Size: Under 49
  • Location: Los Angeles, CA
  • Notable clients: Aquent, Ryanair, Hyatt, TP-Link, Anderson Hay

WEBITMD is a digital growth agency that provides paid media services across multiple platforms. Whether it’s Facebook, Google, LinkedIn, or YouTube, businesses can gain access to high-performing networks under a single engagement scheme. It also does all the legwork from onboarding (goal setting, competitor analysis, campaign setup) to implementation and optimization (A/B tests, fine-tuned audience details, budget reallocation), saving clients time and resources.

WEBITMD Success Story

  • Challenge: Anderson Hay teamed up with WEBITMD to help promote its new e-commerce brand, Andy’s Hay. Struggling to find its audience even after considerable ad spend, the client needed to find a way to build brand awareness and put the fledgling brand on the map.
  • Solution: The WEBITMD team launched paid ads on Google, Amazon, Facebook, and Instagram to increase reach. This is supported by branded sample packs that were handed out to prospective customers.
  • Result: Andy’s Hay ads and content reached 2.3 million people worldwide with 7 million in total impressions. Paid media also contributed to a 5x boost in returns on ad spend in Amazon, while 2,000 new leads were acquired from the sample packs.

Check WEBITMD Agency Profile

How We Picked the Top Media Buying Companies

Our research team ranked each media buying agency using our in-house scoring system according to several key criteria. These include:

  • Reviews: Feedback and evaluation from past and current clients on an agency’s performance
  • Portfolio: Highlights the agency’s knowledge and expertise in handling various projects
  • Awards and Press: Recognitions and media coverage showcasing the agency’s competencies and achievements
  • Team Bios: Showcases the credentials of individual team members and the company’s overall dynamics
  • Top Services: The core services that serve as the company’s identity and drive its purpose
  • Media Buying Expertise: Specific capabilities, tools, and skills set the agency has for planning, negotiating, and purchasing ad space and time.

You can also visit the DesignRush Agency Ranking Methodology to learn more about our ranking system.

10 Most Popular Media Buying Agencies Compared

Agency name Location Hourly rate Size Best for
TEC Direct Media Chicago, IL $180 Under 49 Overall
Wingman Media Westlake Village, CA Inquire Under 49 Ad campaigns for niche products and services
Vision Media Bellevue, WA $200 Under 49 Local and national-level media strategies
Media Two Interactive Wilmington, NC Inquire Under 49Aggressive media planning and buying campaigns
EXL Media Incline Village, NV $149 Under 49Tourism and hospitality businesses
Hotspex Media Toronto, Canada $199 Under 49Digital ads
Dragon360 Kingston, NY $149 Under 49Paid media strategy consulting
ChuckJoe West Hollywood, CA $149Under 49

Ad campaigns for food and beverage products

Ai Media Group New York, NY Inquire 100-249 Proprietary attribution technology
WEBITMD Los Angeles, CA $199 Under 49Multichannel paid ad management

Best Tennessee Media Buying Company Rankings

7 Companies
Rankings updated: January 25, 2025
  • Letting your brand portray the real picture!
    dGC offers comprehensive services to help clients expand their reach, enhance their brand, and foster growth. They approach each client's brand with dedication, leveraging strategic campaigns to  [... view the full profile of DuGard Communications]
    Nashville, Tennessee
    Under 49 $125/hr $1,000 - $10,000
    VISIT WEBSITE
  • HyperLnx

    When it comes to growing businesses and reaching new heights, weve got you covered!
    HyperLnx offers a wide range of services for modern digital marketing. We offer branding, web development, funnel & marketing audit, search engine optimization, paid advertising and lead generation.  [... view the full profile of HyperLnx]
    Murfreesboro, Tennessee
    Under 49 $125/hr $10,000 - $25,000
    VISIT WEBSITE
  • Grow Your Business To New Heights
    We are a full service SEO and Digital Marketing Agency in Nashville, TN with clients throughout North America. We're known for driving big tangible results for clients and providing highly responsive  [... view the full profile of Biz Marketing Pros]
    Nashville, Tennessee
    Under 49 $100/hr $1,000 - $10,000
    VISIT WEBSITE
  • More fans, sales, and profit for sports, music, and entertainment companies
    Bauer Entertainment Marketing is a full-service agency providing strategic consulting & campaign management. We provide marketing that delivers more fans, sales, and profit for sports, music, &  [... view the full profile of Bauer Entertainment Marketing]
    Nashville, Tennessee
    Under 49 $125/hr Under $1,000
    VISIT WEBSITE
  • Integrated Marketing for Sustainable and Purpose-Filled Brands since 2008.
    Envolve Strategies began in 2008 as a pure bred agency rooted in sustainability, conservation and the environment. Our core DNA remains, but we now also serve a host of clients who do good every day  [... view the full profile of Envolve Marketing Strategies]
    Nashville, Tennessee
    Under 49 $140/hr $1,000 - $10,000
    VISIT WEBSITE
  • Get the lift your marketing truly deserve.
    We are Rauch Marketing Group (RMG), a comprehensive marketing agency specializing in providing strategic planning and implementation services to B2B technology firms. Our approach seamlessly melds the  [... view the full profile of Rauch Marketing Group]
    Nashville, Tennessee
    Under 49 Inquire Under $1,000
    VISIT WEBSITE
  • Aroluxe

    Cultivate High Quality
    Aroluxe is a full service marketing agency that provides web design, SEO, social media management, traditional marketing, and paid search marketing services. We offer full service plans as well as a  [... view the full profile of Aroluxe]
    Nashville, Tennessee
    Under 49 Inquire $1,000 - $10,000
    VISIT WEBSITE
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Frequently Asked Questions

What is a media buying agency? 

A media buying agency is an agency that specializes in planning and purchasing advertising space to help brands reach their target audience effectively. It strategizes, negotiates, and manages ad placements across various channels, including TV, digital, social media, and print. By using audience insights, data analytics, and industry expertise, media buying agencies create targeted campaigns that maximize brand visibility, optimize ad spending, and drive engagement, all while ensuring alignment with the brand’s goals and market standards. 

The global media planning and buying market size was valued at $478.07 billion in 2023 and is further projected to grow at a CAGR of 4% between 2024 and 2032.  

What do media buying companies do? 

Media buying companies provide services, such as creating and managing strategic ad campaigns for brands. These agencies also plan and purchase ad space across channels like digital, TV, and print, to reach a campaign’s target audience effectively and maximize ROI.  

Here’s a breakdown of their key services:  

  • Audience research and segmentation 
    Analyzing the client’s target audience to understand their pain points, needs, preferences, behaviors, and demographics 
  • Market analysis 
    Identifying the most promising markets, platforms, and channels where the client’s audience is the most active, so the ads can gain the most engagement 
  • Budget management 
    Maximizing ad spend to achieve the best possible reach and engagement 
  • Cross-channel integration 
    Coordinating campaigns across digital, TV, social media, and print 
  • Media planning and implementation 
    Collaborating with the client to define its core brand messaging, target audience, and budget, develop an effective strategy, and translate it into actionable steps 
  • Compliance and regulatory support 
    Ensuring campaigns meet advertising standards and regulations 
  • Data analytics and reporting 
    Tracking campaign performance and providing insights for optimization 
  • Audience targeting 
    Leveraging data to reach specific audience segments effectively 
  • Real-time campaign adjustments 
    Monitoring and adjusting campaigns for optimal results 
  • Trend and market analysis 
    Staying updated on media trends to drive brand visibility and engagement 

What is the difference between a media buying agency and an advertising agency? 

The difference between a media buying agency and an advertising agency primarily lies in their focus.  

While media buying agencies purchase advertising space and time across different media channels, advertising agencies are focused on the creative side of things. They develop the concepts, messages, and visuals that capture the target audience’s attention. Advertising agencies often collaborate with media buying companies to determine the best channels to feature ads. 

Media buying and advertising agencies are both crucial in planning and executing a company’s marketing campaign, but how they achieve that is different: 

Media buying agency Advertising agency 
Focuses mainly on media planning and procurement Develops the overall marketing plan for clients 
Can be standalone or as a part of a marketing department Can be divided into smaller teams including media buying and planning 
Identifies the best markets, audience, media, and publications to buy ad space Establish broad objectives for the client’s products and services 
Provides the audience data and other technical requirements for the proposed media based on the media plan Dictates which media and products to be targeted by the ad buy 
Typically, does not produce creatives as one of its core services Produces the creatives and the messaging behind the ad 

What is the difference between media buying and media planning?

The difference between media buying and media planning lies in their focus; while the first deals with execution, the latter focuses on the strategy. Media buying agencies buy ad space; on the other hand, media planners determine how, when, and where it should be used to achieve maximum audience reach and engagement. They often work together to develop and enact ad campaign strategies. 

Here are some of the main differences between a media buying agency and a media planning agency: 

Media buying agency Media planning agency 
Uses the research provided by the media planner to optimize ad campaigns Decides which channels to promote marketing campaigns 
Works with advertising channels to find cost-effective advertising solutions Research where target audiences are most likely to see ads 
Consults media planners on the best marketing channel or vendor for a campaign Works with media buyers to establish marketing channels 
Negotiates contracts and costs Sets ad campaign goals and KPIs 

How much do ad-buying companies charge for their services? 

Ad-buying companies typically charge between $1,000 to $10,000 per month, depending on the services included, the project's complexity, and the agency's reputation.  

Here is an average cost breakdown for media buying services:  

  • Basic media buying package: $5,000-$15,000 per month 
  • Medium media buying package with intermediate targeting: $15,000-$50,000 per month 
  • Advanced media buying package with custom targeting and optimization: $50,000-$150,000+ per month 
  • Media planning and research: $2,000-$5,000 
  • Target audience analysis and segmentation: $3,000-$8,000 
  • Creative ad development: $5,000-$20,000 
  • TV ad buying (Cost-Per-Point or CPM): $15,000-$50,000 
  • Radio ad buying (Cost-Per-Point or CPM): $3,000-$15,000 
  • Outdoor billboard advertising: $5,000-$25,000 
  • Digital media (social, OTT, display ads): $5,000-$50,000 per month 
  • Data analytics and reporting: $1,000-$3,000 per month 
  • Ongoing campaign optimization: $2,000-$10,000 per month 
  • Post-campaign reporting and recommendations: $1,000-$5,000 
  • Agency management fees: 15% commission or hourly rates $100-$250 per hour 

The top 50 media buying companies on DesignRush charge an average of $118/hour. 11.6% of media buying services on DesignRush accept projects with budgets under $1,000, catering to small-scale initiatives. In contrast, 5.2% require a budget of over $50,000, offering clients tailored buying media solutions. 

Why should I hire a media buying agency?

You should hire a media buying agency to create effective, data-driven advertising campaigns that maximize your brand’s reach and optimize your ad spend. Ad-buying companies offer specialized expertise in strategic media planning, ad placement, and campaign optimization to help businesses achieve their advertising goals. 

Hire a media buying agency because it: 

  • Has years of experience building relationships in its field allowing it to provide you with connections you otherwise couldn’t access by yourself 
  • Offers specialized expertise in media strategy and ad placement across various platforms 
  • Develops tailored media plans based on target audience and campaign objectives 
  • Provides in-depth data analysis to maximize ROI and campaign performance 
  • Ensures effective media purchases through strategic negotiation and rate optimization 
  • Integrates campaigns across multiple channels (digital, TV, radio, outdoor, etc.) 
  • Implements real-time campaign monitoring and optimization for better results 
  • Tracks and measures performance to ensure goals are being met and makes adjustments as needed 
  • Provides ongoing campaign support and post-campaign analysis to refine future strategies 

Success story 

Our experts have identified the following case study to showcase the advantages of hiring a professional media buying company: 

  • Challenge: Hyperbaric Medical Solutions (HMS), a multi-location provider of hyperbaric oxygen therapy, needed to drive patient leads across five locations while maximizing return on ad spend (ROAS). HMS faced unique challenges: managing demand per location, tracking leads through complex customer lifecycles, navigating Google’s strict medical advertising policies, and tailoring messaging effectively across diverse audiences. 
  • Solution: OpenMoves implemented a hybrid Google Ads strategy, segmenting campaigns by location to balance control and scalability. Leveraging CRM integration with Salesforce, it tracked leads through to actual patient acquisition, aligning ad spend with high-ROI segments. Campaigns were further segmented by business line, targeting users at different funnel stages with tailored CPA goals and geo-targeting. 
  • Results: HMS achieved a 10x ROAS on Google Ads and 18x on non-brand searches, with a 35% improvement in CTR and a 12% reduction in CPC. This comprehensive approach validated HMS’s investment and strengthened its multi-location performance. 

How do I choose the best media buying agency for my business?

To choose the best media buying agency for your business, consider the following steps: 

  1. Set your goals 
    Define your marketing objectives and key performance indicators (KPIs), such as increasing brand visibility, improving ROI, and reaching specific target audiences. 
  2. Research potential agencies 
    Look for reputable media buying agencies online. Check agency directories like DesignRush and Google to create a list of candidates with experience in your industry and strong track records in media strategy.  
  3. Evaluate their portfolio 
    Review past campaigns to assess the media buying agency’s expertise in managing media buying across different channels (digital, TV, radio, outdoor, etc.). Ensure they have successfully run campaigns similar to yours.  
  4. Check reviews and testimonials
    Look for client feedback on the agency’s Google Business Profile and trusted agency directories like DesignRush. Ask for case studies to understand their strategies and past successes.  
  5. Assess technical skills 
    Ensure the agency has expertise in digital media, data analytics, and ad platform technologies. Ask about their experience with programmatic buying, audience targeting, and campaign optimization.  
  6. Check communication and collaboration 
    Evaluate how responsive and communicative the agency is. Look for strong project management processes, such as Agile, to ensure smooth collaboration and timely campaign execution.  
  7. Consider cost and budget 
    Compare quotes from multiple agencies, focusing on value over price. Be cautious of significantly low offers, as they could indicate a lack of quality or experience.  
  8. Post-campaign support 
    Confirm that the agency offers post-campaign analysis and optimization services. Ask about their approach to refining campaigns based on performance data.  
  9. Legal and security considerations 
    Ensure the agency is transparent about contracts and is willing to sign NDAs if necessary. Verify their understanding of compliance regulations related to digital advertising.  
  10. Conduct interviews 
    Interview the agency’s team to gauge their understanding of your goals and their enthusiasm for your project. Look for a cultural fit and strong communication.  
  11. Shortlist potential partners
    Create a shortlist of agencies that meet your requirements and send requests for proposals (RFPs) for detailed service information.  
  12. Review contract terms 
    Carefully examine contract details, including pricing, deliverables, timelines, and KPIs. Clearly define the objectives and expectations for the partnership.  
  13. Choose the ideal partner 
    After evaluating all factors, select the media buying agency that aligns best with your marketing needs and goals. 

Still searching for the top media buying agencies? Visit our Marketplace and share your project details with us. We'll recommend the best ad-buying companies suited to your needs — completely free of charge. 

How do I find the best media buying company on DesignRush that fits my budget?

You can find the best media buying company on DesignRush that fits your budget by using our filters. Shortlist the agencies by choosing from those that can cater to projects from $1,000 to above $50,000 based on your budget.

Low Budget: 1k above   
Mid Budget: 10k above
High Budget: 50k above   

Browse through our agency directory to view agency profiles by location, area of expertise, client reviews, industries catered to, team size, pricing, and hourly rates. This allows you to comprehensively assess media buying companies and select the ideal fit for your project. 

What red flags to watch out for when hiring media buying agencies?

Some red flags to watch out for when hiring media buying agencies include: 

  1. Lack of industry experience 
    Avoid agencies without experience in your industry because they may struggle to understand your target audience or brand positioning.  
  2. Vague performance tracking 
    Be cautious if they can’t clearly explain how they measure campaign success or track results.  
  3. No clear media strategy 
    Steer clear of media buying agencies without a tailored media strategy, as they may waste ad spend without a plan.  
  4. Limited transparency in pricing 
    Watch out for unclear or hidden fees in their pricing structure.  
  5. Poor communication 
    Lack of clear communication can lead to missed opportunities and project delays.  
  6. No optimization process 
    Ensure media buying companies have a plan for continuously optimizing campaigns to improve performance. 
  7. Overpromising results 
    Be wary of agencies promising guaranteed results — successful media buying requires ongoing optimization. 
  8. Inflexible contracts 
    Avoid agencies that lock you into long contracts without flexibility for adjustments or early exits. 

In a DesignRush podcast, Andy Willers, co-founder at Favoured, has shared the following insight on how to choose the right agency partner: 

“When choosing an agency, I think it really is important to always be pragmatic around an agency decision and not be swayed about the promise of performance because no agency can ever truly promise anything. Listen to sense and, if not data-backed, then strategy-backed insights into how they are going to achieve your goals. But if they're promising you the world, if it sounds too good to be true, often it is. Ultimately, I do think finding an agency that aligns with your goals wholly is important.”  

What questions should I ask before hiring an ad-buying agency? 

Before hiring an ad-buying agency make sure to ask the following questions: 

Its Relevant Background 

  1. What are the certifications each team member holds? 
  2. How long have they been in the industry? 
  3. Who are the clients you’ve worked with? 
  4. Do you have any success stories you could share? 
  5. How do you stay updated with the latest trends and improve your skills? 

Its Services and Processes 

  1. Where do you get your data from? 
  2. Does the team have access to the industry research tools? 
  3. How do you track campaign metrics and progress? 
  4. Do you update your research capabilities regularly? 
  5. How often do you meet with data providers? 
  6. How do you negotiate your media buys? 
  7. What’s your strategy for getting lower rates and added value? 
  8. How do you navigate high-traffic periods in the market, like political events and holidays? 
  9. Do you meet or exceed industry benchmarks in data analysis and optimizations? 

Relevant to Your Project  

  1. How ready are you for sudden surges in demand in ad platforms? 
  2. What are your reporting expectations for this project? 
  3. What are your reporting parameters? 
  4. How will I receive reports, and under what format? 
  5. Do you have ad hoc capabilities? 
  6. Do you also provide insights and recommendations along with your metrics? 

These questions will help you assess a media buying agency’s skills, processes, and ability to run efficient and effective advertising campaigns. 

What are the best media buying companies in the US? 

The best media buying agencies in the US are: 

  1. Propaganda Creative 
    • 4.9 stars on DesignRush (12 reviews) 
    • 5.0 stars on Google (62 Reviews) 
    • Top clients: Cyrus O’Leary’s Pies, Canopy Credit Union, Hoopfest, Pandaz NFT Collection 
  2. Rosemont Media 
    • 4.8 stars on DesignRush (5 reviews) 
    • 5.0 stars on Google (65 reviews) 
    • Top clients: McCormack Plastic Surgery, Scripps Center for Dental Care, Richmond Aesthetic Surgery, The Layt Clinic 
  3. MAXBURST 
    • 4.6 stars on DesignRush (5 reviews) 
    • 5.0 stars on Google (57 reviews) 
    • Top clients: Threadsy, Maxiam Capital, Spectra Jewelry, Bring Abouts 
  4. Moburst 
    • 4.9 stars on DesignRush (18 reviews) 
    • 4.0 stars on Google (29 reviews) 
    • Top clients: Bazz, Gett, Gameit, Calm 
  5. Fortuna Media Group 
    • 4.9 stars on DesignRush (13 reviews) 
    • Top clients: Agoda, Google, Facebook, Boston Beer Company 

Scroll up to learn more about these firms and discover additional leading media buying companies. All of them were chosen based on previous projects, industry repute, client feedback, and team expertise. Sort companies by location, budget size, hourly prices, and reviews to narrow your search. 

Why People Trust DesignRush

Rated 4.7 on Google and Trustpilot, DesignRush Agency Directory is a reliable resource for finding media buying agencies. We owe this to our executive selection team, which follows a strict screening process when featuring agencies on the platform, assessing key performance indicators, like portfolio, client reviews, and industry reputation.

DesignRush rating logos on Trustpilot and Google

Sources

DesignRush sustains a directory of over 30,000 agencies categorized by service category, location, expertise, and reviews. We build our database in two ways:

  • Our dedicated team of agency experts actively searches the web for top-performing companies. We then pull information from their websites, online presence, and client testimonials to verify their status and qualifications prior to listing.
  • The agencies listed get notified of their profiles on the website and they can choose to claim it or not, which suggests their availability for more collaborations.

Agencies can also reach out to DesignRush and must go through the verification process prior to being listed.

About The Author and Expert Reviewer
Jelena Relić has hundreds of top-ranking articles and a lifestyle & culture magazine she calls The MAN. She gained valuable content and SEO experience working at Digital Circle and Neil Sahota, which she now uses to deliver top-quality B2B content at DesignRush, particularly in the creative industry.
Mariana Delgado is a renowned marketing expert with an extensive background spanning over ten years in digital marketing, sales management, search, and video advertising. She has led campaigns with a stellar 5:1 ROAS and worked at consulting giants like PwC and Deloitte. Her influence at DesignRush led to an impressive 200% growth in organic traffic, pushing the visitor numbers beyond the 500,000 mark.