Our directory of media buying agencies in the US is evaluated using five core ranking criteria and reviewed by a team of 12 industry experts, backed by more than 480 verified client reviews. This methodology provides a clear, credible way to identify the right media buying partner. 

Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.

United States × Consumer Goods ×
  • Every Brand Has a Genesis

    Genesis is a strategic brand consultancy that helps organizations turn their unique points of difference into market advantage. We work with leaders and innovators to optimize brand, strategy, communications and investor relations. We solve strategic problems creatively and creative problems strategically...

    Top Services:

    • Branding
    • Digital Marketing
    • Web Design
    • Email Marketing
    • Media Buying
    • Show more
    Location
    Denver, Colorado
    Number of Employees
    Under 49
  • Making Connections • Delivering Results

    Haywire Marketing blossomed in 2017 by a digital marketer that was once employed by one of the largest online supplement stores in the USA. With all the noise in the market place we understand the importance of service delivery and customer experience. By hiring quality candidates that are certified by...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • Advertising
    • eCommerce
    • Media Buying
    • Show more
    Location
    Huntington, New York
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Passion. Elevate. Excel.

    FIVE19: Passion meets creativity in branding and design. We're the team that goes beyond vendors, creating exceptional experiences that elevate your brand's performance and aesthetics...

    Top Services:

    • Graphic Design
    • Creative Services
    • Branding
    • Advertising
    • Media Buying
    • Show more
    Location
    Richmond, Virginia
    Number of Employees
    Under 49
  • Good Brands Deserve The Top Shelf

    A Brooklyn-based, full-service Amazon agency for consumer brands. We run advertising, listings and SEO, A+ Content, creative, and account management in-house, tied to a proprietary BI dashboard. And because we own and operate our own Amazon brands, we manage client accounts with real operator instincts, not...

    Top Services:

    • PPC
    • SEO
    • Digital Marketing
    • CRO
    • Media Buying
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Making Brands Unstoppable

    We combine strategy, creativity, technology, and data to uncover opportunities, accelerate growth, and deliver measurable business results...

    Top Services:

    • Digital Marketing
    • Digital Services
    • Digital Strategy
    • SEO
    • Web Development
    • Show more
    Location
    Dallas, Texas
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Empowering Commerce

    Brandwoven is reshaping the way brands navigate the ever-changing marketplace landscape. We invest in the growth of dynamic, product-based brands by providing full-service consulting and management solutions. Our adaptive strategies empower brands to excel and drive growth...

    Top Services:

    • Business Consulting
    • SEO
    • Market Research
    • CRO
    • Advertising
    • Show more
    Location
    Portland, Oregon
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
  • We Help Brands Unlock Their Greatest Potential

    High-end brands defy commodity. Luxury products compete on the value of their experience, not retail price. Affluent buyers want to fall in love with a brand. But they also need reasons to believe in it. This makes the luxury purchase cycle longer. But once you win a new customer, you earn their loyalty...

    Top Services:

    • Creative Services
    • Market Research
    • Digital Strategy
    • Digital Marketing
    • Media Buying
    • Show more
    Location
    Jackson, Mississippi
    Number of Employees
    Under 49
    Minimal Budget
    $50,000 & Up
  • We Don't Manage Marketplaces. We Compete To Win.

    Brands come to us when they need more than marketplace management. We run the commercial operation across Amazon, Walmart, TikTok Shop, eBay and your own storefront, from listings and advertising to inventory, fulfillment, search and conversion. Our focus is stronger execution, better economics and...

    Top Services:

    • Digital Strategy
    • CRO
    • SEO
    • PPC
    • Media Buying
    • Show more
    Location
    Sheridan, Wyoming
    Number of Employees
    Under 49
    Average Hourly Rate
    $42/hr
    Minimal Budget
    $1,000 - $10,000
  • The growth team for consumer-brand startups

    Wadabu gives consumer-brand startups a senior growth team without the cost of hiring one. Paid ads, SEO and AI search, conversion work and Klaviyo email run under one plan and one revenue target, on month-to-month terms with published pricing. Past results include $3M+ in U.S. sales in 18 months for CraftBot...

    Top Services:

    • Digital Marketing
    • PPC
    • SEO
    • AEO
    • Media Buying
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • A Strategic Marketing Agency

    We're an Inbound Marketing Agency focused on Lead Generation...

    Top Services:

    • SEO
    • Web Development
    • Social Media Marketing
    • Digital Marketing
    • Web Design
    • Show more
    Location
    Charlotte, North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Graphic Design & Advertising Services that Elevate & Grow Your Brand

    We are an award-winning design studio with over 20 years experience in publication and advertising design. We partner and work with business owners, publishers and in-house marketing departments, providing creative solutions that promote awareness and deliver results...

    Top Services:

    • Branding
    • Graphic Design
    • Creative Services
    • Logo Design
    • Print Design
    • Show more
    Location
    Orlando, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $95/hr
    Minimal Budget
    Under $1,000
  • Award Winning E-Commerce Marketing Agency

    All of the work we do more than pays for itself with increased trackable revenue...

    Top Services:

    • eCommerce
    • Email Marketing
    • Web Design
    • eCommerce Development
    • Web Development
    • Show more
    Location
    Schenectady, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • Maximize Your Brand's Reach.

    Robindale Media is a premier media buying agency known for its full-service approach and boutique concierge ethos. With over 200 years of combined experience, the agency offers a unique blend of purchasing prowess and platinum-level customer service. Through research-driven strategies and cutting-edge market...

    Top Services:

    • PPC
    • Social Media Marketing
    • Web Design
    • SEO
    • Digital Marketing
    • Show more
    Location
    Penn Valley, Pennsylvania
    Number of Employees
    Under 49
  • Growth agency for DTC brands

    DTCo is a growth agency for DTC brands spending $150K to $15M a month. Paid media, creative, funnels and ORCA measurement, run as one integrated system...

    Top Services:

    • Digital Marketing
    • Digital Strategy
    • Creative Services
    • Digital Services
    • PPC
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Grow Smarter with Data-Driven Marketing

    EX Studio: Where Digital Brilliance Comes to Life. Our forte lies in propelling brands to new heights through adept digital marketing, strategic branding, and innovative web development. Let our tailored solutions unlock the full potential of your business...

    Top Services:

    • Branding
    • Web Development
    • Social Media Marketing
    • PPC
    • Email Marketing
    • Show more
    Location
    Bayonne, New Jersey
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    Under $1,000
  • Performance-Driven SEO, SEM and PPC Digital Marketing Agency

    TimeZ Marketing is a global, performance-driven SEO, SEM, and PPC agency delivering measurable, scalable growth for B2B SaaS, eCommerce, enterprise, and local brands. We leverage live data to drive and optimize traffic and increase search visibility...

    Top Services:

    • PPC
    • SEO
    • CRO
    • Content Marketing
    • Digital Marketing
    • Show more
    Location
    San Jose, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $86/hr
    Minimal Budget
    $1,000 - $10,000
  • Marketing isn't a math problem.

    The OneBillion! Agency isn't your typical agency. We're a marketing effectiveness shop helping brands grow through data-driven, customer-centric, and results-oriented marketing campaigns...

    Top Services:

    • Creative Services
    • Market Research
    • Branding
    • eCommerce
    • Web Design
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $500/hr
    Minimal Budget
    $10,000 - $25,000
  • Outdoor Advertising Agency

    BillboardMax is a DOOH advertising agency that helps brands buy and manage outdoor media across Florida and the U.S. The team handles location research, highway digital screen selection, vendor coordination, creative preparation, scheduling, launch support, and reporting...

    Top Services:

    • Digital Services
    • Graphic Design
    • Creative Services
    • Design Services
    • Digital Strategy
    • Show more
    Location
    Hallandale Beach, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Big thinking small.

    Offering Social Media & Digital Marketing, Advertising, And Branding Services. Brogan Tennyson Group goes all in for their clients with visionary thinking, ahead-of-the-curve imagery and a proven ability to attract the perfect customer...

    Top Services:

    • Digital Marketing
    • Branding
    • Video Production
    • Advertising
    • Digital Services
    • Show more
    Location
    Trenton, New Jersey
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $10,000 - $25,000
  • Smart Marketing. Proven Results.

    Baycoast Media builds customer acquisition systems for local businesses. We do not sell marketing services. We deliver new customers. Every client gets a custom growth system built around one outcome. New customers through the door. Based in Tampa. Never outsourced. 100% done-for-you. Call today...

    Top Services:

    • SEO
    • Web Development
    • Web Design
    • Social Media Marketing
    • Logo Design
    • Show more
    Location
    Tampa, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • An award-winning, social-first agency fluent in trends, culture, and the art of stopping the scroll

    Socialfly is a social-first digital agency built for brands across every stage of growth. We build connected ecosystems where insights from influencer campaigns inform paid targeting, organic content sparks community conversations, and every channel makes the others smarter...

    Top Services:

    • Social Media Marketing
    • Creative Services
    • Graphic Design
    • Video Production
    • Digital Strategy
    • Show more
    Location
    New York City, New York
    Number of Employees
    50 - 99
  • Next-Level Digital Marketing.

    Berriman Web Marketing, a leading digital marketing agency headquartered in Burlington, Vermont, specializes in providing top-tier digital ads management and search engine marketing services to clients throughout New England. With our expertise and strategic approach, we help businesses achieve their...

    Top Services:

    • Digital Marketing
    • PPC
    • SEO
    • eCommerce
    • Social Media Marketing
    • Show more
    Location
    Burlington, Vermont
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Lighten Your Marketing Load With Specialized Experts

    Our approach is simple: we want to help your business thrive in a way that feels authentic to you. Whether its refining your story, crafting a strategy that fits your unique goals, or simply offering thoughtful guidance along the way, were here to lighten the load and help you move forward with confidence...

    Top Services:

    • SEO
    • PPC
    • Content Marketing
    • Social Media Marketing
    • Email Marketing
    • Show more
    Location
    Harwich, Massachusetts
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
  • Reign Over Rivals!

    Rank Regime: Appliance Repair SEO/GEO/SEM Experts Conquer the appliance repair market with Rank Regime, your SEO/SEM powerhouse built for appliance repair owners. Dominate local SEO, skyrocket leads, and boost ROI with our proven strategies guaranteed! We blend SEO, Local SEO, SEM, and SMM to deliver...

    Top Services:

    • Advertising
    • Video Marketing
    • PPC
    • Digital Marketing
    • SEO
    • Show more
    Location
    Lenexa, Kansas
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Posted. Published. Perfected.

    Posted Consulting offers marketing services including social media, public relations, event planning, advertising, and more in Spokane, WA. We support small businesses, start-ups, mid-sized businesses, and large enterprises throughout Spokane, Coeur d'Alene, and the Pacific Northwest...

    Top Services:

    • Social Media Marketing
    • Public Relations
    • Content Marketing
    • Event Marketing
    • Advertising
    • Show more
    Location
    Spokane, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • AI-powered Market Research Agency With Advanced Technology

    Savvy Marketers is a global market research and consumer insights partner with 14+ years of experience. Trusted by J&J, Kimberly-Clark, Bayer, Merck, PepsiCo, Church&Dwight, and JPMorgan Chase. Our AI-powered platform combines biometric research, social listening, proprietary panels, and advanced segmentation...

    Top Services:

    • Market Research
    • Big Data Analytics
    • Social Media Marketing
    • Video Production
    • Graphic Design
    • Show more
    Location
    Princeton, New Jersey
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    Under $1,000
  • Forum Communications is a full service strategic marketing agency focused on helping clients find their voice in a crowded marketplace...

    Top Services:

    • Digital Strategy
    • Branding
    • Creative Services
    • Design Services
    • Logo Design
    • Show more
    Location
    Gainesville, Georgia
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $1,000 - $10,000
  • Every Digital Experience Creates A Story

    Scott Labz LLC is an independent analytics and digital consultancy based in Bloomington-Normal, Illinois, working under a Measure, Build, Improve framework. Services span analytics implementation, data validation and reporting, custom web and application development, systems integration, and advertising...

    Top Services:

    • Digital Services
    • Digital Strategy
    • eCommerce Development
    • Web Development
    • UI/UX Design
    • Show more
    Location
    Peoria, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
    Minimal Budget
    $1,000 - $10,000
  • We connect the dots between insights and impact, creativity and conversion, people and purpose.

    Kiosk is a full-service marketing agency that connects the dots between insights and impact, creativity and conversion, people and purpose. Headquartered in Novato, California, we drive meaningful results by putting people at the heart of everything we do...

    Top Services:

    • CRO
    • Advertising
    • Branding
    • Content Marketing
    • Social Media Marketing
    • Show more
    Location
    Novato, California
    Number of Employees
    50 - 99
    Average Hourly Rate
    $210/hr
    Minimal Budget
    $25,000 - $50,000
  • Delivering More

    D&GG Marketing Communications and Advertising, Public Relation. As a family-owned and operated business, we pride ourselves on delivering every assignment on time and within budget. We have never missed a deadline or failed to meet a clients objectiveand our standard is simple: were only as good as our most...

    Top Services:

    • Print Design
    • Video Production
    • Design Services
    • Branding
    • Logo Design
    • Show more
    Location
    Pittsburgh, Pennsylvania
    Number of Employees
    Under 49
  • Helping Home Service Businesses Grow Their Revenue & Market Share.

    Forward First Media has been transforming single-location local businesses in Michigan into multi-location successes for over a decade. Our expertise lies in scaling businesses efficiently and effectively. With a proven track record, we drive growth and expansion for our clients...

    Top Services:

    • PPC
    • Digital Marketing
    • CRO
    • Web Design
    • Web Development
    • Show more
    Location
    Fife Lake, Michigan
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • Elevate Your Brand To New Heights

    Alpyne Strategy is a privately held marketing & social media agency with a headquarters in Murfreesboro, TN, serving clients nationwide. We help your brand elevate to new heights...

    Top Services:

    • Video Production
    • Branding
    • Social Media Marketing
    • Public Relations
    • Web Development
    • Show more
    Location
    Nashville, Tennessee
    Number of Employees
    Under 49
  • From Full-Scale Digital Marketing and Branding Strategy

    From full-scale digital marketing and advertising strategy, right through to our precise execution and reporting...that's right, we've got you covered...

    Top Services:

    • Logo Design
    • Creative Services
    • Branding
    • Digital Marketing
    • Digital Services
    • Show more
    Location
    San Antonio, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
  • Australia's leading & most awarded full service agency

    Welcome is a full service agency delivering brand, strategy, social media, digital, marketing, content, technology & development, data solutions - 100% in-house & under one roof. Our award winning teams craft integrated solutions that drive growth, impact & measurable success. You are Welcome...

    Top Services:

    • Digital Strategy
    • CRM Consulting
    • Branding
    • Creative Services
    • Web Design
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $1,000 - $10,000
  • Sukle (pronounced soo-kul) is an independent, creatively-led agency built to solve the toughest and most interesting challenges our clients face. For 30 years, Sukle has used unexpected creativity to drive positive change for purpose driven client organizations...

    Top Services:

    • Advertising
    • Branding
    • Creative Services
    • Logo Design
    • Package Design
    • Show more
    Location
    Denver, Colorado
    Number of Employees
    Under 49
  • WHERE SCIENCE BECOMES STORY AND BRANDS SCALE

    Jadi is a strategic brand agency built for science-forward consumer brands health, wellness, beauty, nutrition, and technology. We translate product truth, ingredient science, and real innovation into stories that build belief and systems that scale it.Strategy. Story. Systems. Scale...

    Top Services:

    • Branding
    • Digital Strategy
    • Content Marketing
    • Video Production
    • Advertising
    • Show more
    Location
    Laguna Beach, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $10,000 - $25,000
  • Building the Most Impactful Brands

    With over two decades of experience, Kerigan Marketing Associates (KMA) stands out as a beacon for businesses looking to reach the next level. Our team - composed of professionals with deep roots in big brands - specializes in helping companies within the healthcare, education, tourism and financial services...

    Top Services:

    • Logo Design
    • Branding
    • PPC
    • Social Media Marketing
    • Graphic Design
    • Show more
    Location
    Mexico Beach, Florida
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Amplify Your Brand Maximize Your Reach

    We create data-driven marketing strategies tailored to your business to boost visibility, engagement, and conversions...

    Top Services:

    • Digital Marketing
    • SEO
    • PPC
    • Branding
    • Digital Strategy
    • Show more
    Location
    Camp Hill, Pennsylvania
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    Under $1,000
  • Hire vetted remote marketing specialists in 48 hours from $10/hr, no agency markup.

    EverestX places dedicated, pre-vetted marketing specialists with companies that want senior execution without agency overhead. Tell us the role; within about 48 hours you get a matched specialist across paid media, SEO, email, social, creative, or growth who works as part of your team. Engagements are...

    Top Services:

    • Video Production
    • Graphic Design
    • PPC
    • SEO
    • Digital Marketing
    • Show more
    Location
    Sheridan, Wyoming
    Number of Employees
    Under 49
    Average Hourly Rate
    $12/hr
    Minimal Budget
    $1,000 - $10,000
  • Advertising. Marketing. Media Buying.

    We are a team of spirited and talented individuals who collectively bring over 50 years of experience in advertising, marketing, and media buying. We distinguish between good and great, and it shows in everything we do. We have an unwavering focus on driving real results for our clients. Through powerful...

    Top Services:

    • Social Media Marketing
    • PPC
    • Advertising
    • SEO
    • Digital Marketing
    • Show more
    Location
    Charlotte, North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
  • Creative Strategy. Intelligent Execution.

    Navazon Digital is a full-service marketing agency that blends branding, web design, SEO, PPC, social media, and AI media buying with advanced technologies to deliver measurable growth and lasting impact...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • SEO
    • PPC
    • Web Design
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Your Transformative Demand Generation Partner.

    Grow your marketing funnel via data-driven media intervention with YOptima. We combine machine learning with human intelligence to discover unique audience insights and optimize results across the marketing funnel. We leverage the power of programmatic media to help brands expand their targeted reach and...

    Top Services:

    • Digital Strategy
    • Digital Marketing
    • PPC
    • Media Buying
    • Social Media Marketing
    • Show more
    Location
    Owatonna, Minnesota
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000

Why companies trust DesignRush

Every agency is independently vetted before it can be listed or ranked

1

Identity Check

We verify businesses and reviewer LinkedIn profiles for integrity.

Agencies vetted
129,330+
2

Portfolio Review

We review agency work, case studies, and results to confirm skill.

Applicants rejected
47%
3

Ongoing Audit

We monitor listings regularly; outdated agencies are removed.

Agencies verified
192

Some agencies pay for sponsored placement, clearly labeled and held to the same vetting standards.

See how rankings and monetization work.

Media Buying Agency FAQs

What services do media buying agencies in the United States provide?

These types of agencies help brands with: 

  • Performance-focused digital campaigns: High-demand campaigns across Meta, TikTok, YouTube, Search, and CTV, prioritizing short-form video and measurable, creative-led performance. 
  • Full-funnel paid media tied to creative-led campaigns: Roughly 60% to 70% of clients bundle creative and media for faster cycles, fewer handoffs, and performance-built creative. 
  • Programmatic and CTV packages: Growing rapidly, with challenger brands investing $15K to $150K per month for scalable reach, automated targeting, and measurable lift. 
  • Paid social advertising: Cross-platform campaigns delivering 1% to 2% average conversion rates, with top performers exceeding 3% on Meta and TikTok. 
  • Audience & competitive analysis: Audience research and competitor benchmarking to guide budget allocation and identify the highest-ROI channels. 
  • Analytics & performance reporting: Real-time KPI tracking, A/B testing, and optimization across impressions, CPM, CTR, conversions, ROAS, and attribution paths. 

How much do media buying services in the US cost?

Most media buying agencies charge between $100 and $150 per hour. They rely on a mix of retainers, spend-based fees, and setup costs, depending on scope and complexity.  

These numbers are based on industry research and expert insights from Colormatics:  

Fee Type Typical Cost Range Notes 
Monthly retainer $1,500 to $10,000 Based on complexity and channel mix 
% of media spend 10% to 20%  Scales with spend and performance scope 
One-time setup fee $1,500 to $3,000Tracking, pixels, dashboards, QA 
Hourly rate $100 to $150+ Specialized strategy or audits 

Beyond agency fees, overall campaign budgets vary significantly based on scale, channels, and timelines. The table below outlines common budget ranges for different types of media buying engagements. 

Campaign Type Budget Range Typical Scope 
Pilot campaigns ~$25,000 1 to 2 platforms, short run 
Integrated campaigns $50,000 to $300,000 Multi-channel, performance tracking 
Large/national campaigns Up to $500,00012 to 24 weeks, heavy media mix 

 

When can clients expect ROI from paid media campaigns?

ROI timelines vary by channel based on learning cycles, inventory dynamics, and optimization requirements. This table outlines when early performance signals usually appear and when results tend to stabilize. 

Channel Early Signals Stable Performance 
Paid social 7 to 21 days30 to 45 days 
Google Search 3 to 10 days (with volume) 8 to 12 weeks
YouTube 5 to 10 days3 to 4 weeks 
CTV/Programmatic4 to 8 weeks 10 to 12 weeks

 

What are the typical timelines for media buying projects from planning to launch?

Project timelines depend on campaign scale, creative complexity, and channel mix. These are typical expectations from strategy and setup through launch and ongoing optimization. 

Campaign SizePlanning & SetupBuild & QAOptimization CadenceTotal Timeline
Small-scale1 to 2 weeks3 to 5 daysWeekly 4 to 8 weeks 
Mid-size 2 to 3 weeks 1 week 2-3× weekly 8 to 12 weeks 
Large/Multi-channel 3 to 5 weeks 1 to 2 weeks Daily12 weeks to 6 months 

 

What KPIs should your business track when working with these agencies?

When working with a media buying agency in the US, KPIs should be selected to reflect both media efficiency and business impact, ensuring performance is measured beyond surface-level engagement.  

Key KPIs to monitor include: 

  • Impressions, reach, frequency, and CPM to assess delivery efficiency and audience exposure 
  • Click-through rate (CTR), cost per click (CPC), engagement rate, and video completion rate to evaluate creative and audience relevance 
  • Conversion rate, cost per acquisition (CPA), return on ad spend (ROAS), and customer acquisition cost (CAC) to measure profitability and scalability 
  • Attribution coverage, assisted conversions, and incrementality to understand paid media’s true contribution across channels 
  • Budget pacing, spend utilization, and testing velocity to gauge operational discipline and optimization effectiveness