Our directory of media buying agencies in the US is evaluated using five core ranking criteria and reviewed by a team of 12 industry experts, backed by more than 480 verified client reviews. This methodology provides a clear, credible way to identify the right media buying partner. 

Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.

United States × AI ×
  • Valasys Media

    VerifiedVerified by the DesignRush team for authenticity and credibility.
    Award-Winning Demand Generation Agency

    Valasys Media is a highly acclaimed and award-winning Inc. 5000 vetted Lead Generation agency known for ABM, CS, MQL, HQL, BANT campaigns. Our full-funnel services include touch points like programmatic media buying, LinkedIn ads, Email Marketing, Tele-touch and Intent-based ABM building...

    Top Services:

    • Media Buying
    • Digital Marketing
    • PPC
    • Advertising
    • Email Marketing
    • Show more
    Location
    Jersey City, New Jersey
    Number of Employees
    50 - 99
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    7 Projects Listed
  • Your Future Peace of Mind Growth Marketing Agency

    Brenton Way runs paid media campaigns through IcarusX, its proprietary system that turns test results and performance data into next-step recommendations. The platform is built to move media decisions faster than a headcount-based agency team could manage alone...

    Top Services:

    • SEO
    • PPC
    • Digital Marketing
    • Content Marketing
    • Media Buying
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    50 - 99
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Rethink the Potential of Your B2B Agency

    Directive is the B2B marketing agency that transforms marketing from a cost center into a predictable revenue driver...

    Top Services:

    • PPC
    • AEO
    • SEO
    • Content Marketing
    • Digital Marketing
    • Show more
    Location
    Irvine, California
    Number of Employees
    100 - 249
    Average Hourly Rate
    $250/hr
    Portfolios Count
    2 Projects Listed
  • The MENA SEO & AI Search Agency That Drives Growth

    Voctos builds paid search campaigns starting with keyword and competitor ad research, then audits landing pages before any ad goes live. Analytics and CRM setup happen alongside campaign creation so conversion data feeds back into ongoing optimization...

    Top Services:

    • SEO
    • Digital Marketing
    • PPC
    • Social Media Marketing
    • Content Marketing
    • Show more
    Location
    Middletown, Delaware
    Number of Employees
    Under 49
    Average Hourly Rate
    $37/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Bringing Together Expertise, Experience, and Enthusiasm

    Vizion Interactive buys media across paid search, programmatic display, remarketing, video, and social advertising under one PPC & Media division. Google Shopping, Local Inventory Ads, and Local Service Ads management round out the retail-focused end of the practice...

    Top Services:

    • SEO
    • PPC
    • eCommerce
    • AEO
    • Web Design
    • Show more
    Location
    Dallas, Texas
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    8 Projects Listed
  • Anacapa Productions

    Award WinnerRecipient of a Best Design Award for outstanding work.
    Full-Service Video Production Company

    Anacapa Productions places ad buys across YouTube TV, Peacock, Hulu, Paramount+, ESPN, Discovery, Roku, and Tubi, among other major streaming services. Campaigns get built around each platform's targeting capabilities rather than a single generic buy...

    Top Services:

    • Video Production
    • Video Marketing
    • Creative Services
    • Media Buying
    • Advertising
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Portfolios Count
    10 Projects Listed
  • RGray is an AI-accelerated, performance-oriented marketing agency for crypto, AI, SaaS & FinTech

    RGray is an AI-accelerated, performance-oriented marketing agency for crypto, AI, SaaS, fintech, and tech companies. Since 2019, we've served 80+ tech businesses, supported 15 token launches, and raised $30M+ for our clients - earning a 4.9 rating on Clutch, with 15% of clients staying with us...

    Top Services:

    • SEO
    • Digital Marketing
    • Web Design
    • Social Media Marketing
    • Branding
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $35/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    6 Projects Listed
  • Be the answer AI gives — Senior-led SEO, AI Search & Web Design for Legal, Health & B2B Teams

    Single Origin is a senior, design-led marketing team building for the AI-search era. SEO, AI visibility, paid media, and web design under one roof and one accountable partner, tested over the last decade...

    Top Services:

    • AEO
    • SEO
    • WordPress Website Design
    • Web Design
    • Digital Marketing
    • Show more
    Location
    Walnut Creek, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • The world's most awarded Web3 marketing agency

    Coinbound is your partner in accelerating the growth of crypto and Web3 companies. Our services include influencer marketing, PR, SMM, paid advertising, media buying, SEO, and community management...

    Top Services:

    • Digital Marketing
    • Public Relations
    • Digital Strategy
    • Media Buying
    • Branding
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $225/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    11 Projects Listed
  • Ignite Your Growth

    We're more than a marketing agency; we're your growth catalyst. NuSpark Media Group is dedicated to driving measurable sales and leads through high-performance marketing strategies...

    Top Services:

    • Media Buying
    Location
    King of Prussia, Pennsylvania
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • AI Marketing & Advertising Strategies

    Founded in 2008, Ai Media Group is a tech powered, performance driven digital ad agency with industry-leading capabilities to drive sales and leads. Ai Media Group has a history of delivering greater return on ad spend by leveraging its proprietary ad attribution technology and media buying expertise. Ai...

    Top Services:

    • Media Buying
    • PPC
    • Digital Marketing
    • SEO
    • Graphic Design
    • Show more
    Location
    New York City, New York
    Number of Employees
    100 - 249
  • We Build Growth Engines For Ambitious Companies

    Obrofy is a data-driven digital marketing agency that helps businesses generate qualified leads and accelerate revenue growth through SEO, AI Search Optimization (GEO), Local SEO, paid advertising, and conversion-focused website strategies. Founded in 2020, the agency combines data, AI, and multi-channel...

    Top Services:

    • Social Media Marketing
    • Digital Marketing
    • CRO
    • Media Buying
    • SEO
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
  • An independent creative agency in Washington DC

    This January is an indie creative agency building brands that have to earn attention instead of buying it. Our design, creative, production and media buying teams sit side by side. Clients include Lufthansa Group, GRVTY, the International Spy Museum and ZURU...

    Top Services:

    • Advertising
    • Creative Services
    • Branding
    • Web Design
    • Social Media Marketing
    • Show more
    Location
    Washington DC, Washington DC
    Number of Employees
    Under 49
    Minimal Budget
    $50,000 & Up
    Portfolios Count
    2 Projects Listed
  • We grow bold brands in LATAM through Timeless Content

    Positive Agency is where bold creativity meets the vibrant pulse of Latin America. We dont just follow trends we design them, tailoring every idea to resonate with the culture, rhythm, and diversity of our region. For us, creativity isnt a department, its our DNA...

    Top Services:

    • Digital Marketing
    • Content Marketing
    • Social Media Marketing
    • Media Buying
    • Advertising
    • Show more
    Location
    Clearwater, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • We're The Agency Your Last Agency Wasn't

    We're a globally recognized digital marketing agency headquartered in California. We specialize in performance marketing, with a focus on lead generation through social media and Google. Our team of experts has garnered numerous awards for our exceptional work in the field of digital marketing...

    Top Services:

    • PPC
    • Digital Marketing
    • Media Buying
    • CRO
    • eCommerce
    • Show more
    Location
    San Jose, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • Southwest Florida Video Production & Marketing Agency

    With RED DOT MULTIMEDIAs creative services, your business wont just be seenitll be remembered. From eye-catching visuals to strategic storytelling, We help you reach and engage your audience on the platforms they love most, turning followers into loyal customers...

    Top Services:

    • Video Production
    • Web Design
    • Web Development
    • SEO
    • Digital Marketing
    • Show more
    Location
    Port Charlotte, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $135/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • The Future of Outbound is Here.

    IntentSignal is a cold email agency for B2B SaaS companies ($3M-$200M revenue). Campaigns target companies showing active buying signals. In June 2026, IntentSignal clients averaged 30 booked meetings per month. Engagements are retainer-based, with hybrid options. IntentSignal also runs B2B Meta ads...

    Top Services:

    • Email Marketing
    • AI Development
    • Social Media Marketing
    • Media Buying
    • Advertising
    • Show more
    Location
    Sheridan, Wyoming
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $1,000 - $10,000
  • Turn Your Real Estate Business Into a Lead-Generating Machine

    RealtyCTL is a growth infrastructure partner for real estate agents and mortgage officers. Predictable lead generation, AI automation, CRM systems...

    Top Services:

    • Digital Services
    • Graphic Design
    • Logo Design
    • Creative Services
    • Digital Strategy
    • Show more
    Location
    Dover, Delaware
    Number of Employees
    Under 49
    Average Hourly Rate
    $10/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Meta Ads Management & Low-Ticket Funnel Builds

    Founder-led Meta ads management for proven low-ticket offers, plus done-for-you funnel builds for coaches, course creators and digital-product businesses...

    Top Services:

    • PPC
    • Media Buying
    • Social Media Marketing
    • Creative Services
    • Show more
    Location
    Albuquerque, New Mexico
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Helping Spokane Business Owners Grow

    Spokane Marketing is a unique full stack marketing agency based in Spokane Washington. We are small team of young, sharp minded and tenacious young adults who saw that there was a drastic need to connect Business owners to customers. Most marketing agencies are owned or operated by people who quite frankly...

    Top Services:

    • Digital Marketing
    • SEO
    • PPC
    • Web Design
    • Web Development
    • Show more
    Location
    Spokane, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • For Brands That Refuse To Be Ignored

    EARY Digital is a San Antonio, TX digital marketing agency built for businesses that refuse to be ignored. We specialize in custom website design, search engine optimization (SEO), video production, drone tours, content creation, and full-scale digital marketing all under one roof...

    Top Services:

    • Digital Services
    • Branding
    • Web Design
    • UI/UX Design
    • Web Development
    • Show more
    Location
    Boerne, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Omnichannel Advertising, Simplified

    Xapads Media is a forward-thinking digital marketing agency that blends data-driven strategy with innovative AI automation to help brands grow online. From performance advertising and SEO to social media and influencer engagement, Xapads focuses on tailored solutions that boost visibility, drive conversions...

    Top Services:

    • Advertising
    • Media Buying
    • Branding
    Location
    Wilmington, Delaware
    Number of Employees
    250 - 499
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Paid Media Built For Businesses That Scale

    Berk Hospitality Group is a Scottsdale, Arizona paid media agency, a certified Google Partner and a Meta Business Partner. We run Google Ads, Meta, Local Services Ads and YouTube for home-service businesses plus consumer brands across the US and Mexico...

    Top Services:

    • Advertising
    • PPC
    • Media Buying
    • Social Media Marketing
    • Content Marketing
    • Show more
    Location
    Scottsdale, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
  • Built For The Businesses That Need It Most

    Accelerate Marketing Strategy is a Seattle-based marketing consultancy serving owner-run small businesses across the Pacific Northwest. The consultancy combines senior-led marketing strategy with AI-powered execution across marketing audits, AI marketing consulting, strategic guidance, search, content, email...

    Top Services:

    • Digital Strategy
    • Digital Marketing
    • Web Development
    • SEO
    • AEO
    • Show more
    Location
    Seattle, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $450/hr
  • The Growth Partner For Companies Ready To Scale

    The Remarkable is a boutique growth marketing agency pairing fractional CMO strategy with hands-on execution for subscription, PLG, and AI companies. One senior team runs paid media, AI performance creative, conversion optimization, and lifecycle marketing as a single compounding system - every test creates...

    Top Services:

    • Digital Marketing
    • SEO
    • AEO
    • PPC
    • Media Buying
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $25,000 - $50,000
  • Performance-Driven SEO, SEM and PPC Digital Marketing Agency

    TimeZ Marketing is a global, performance-driven SEO, SEM, and PPC agency delivering measurable, scalable growth for B2B SaaS, eCommerce, enterprise, and local brands. We leverage live data to drive and optimize traffic and increase search visibility...

    Top Services:

    • PPC
    • SEO
    • CRO
    • Content Marketing
    • Digital Marketing
    • Show more
    Location
    San Jose, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $86/hr
    Minimal Budget
    $1,000 - $10,000
  • ZAVYANS is a full-stack digital marketing, software development, and AI automation agency

    ZAVYANS is a full-stack digital marketing, software development, and AI automation agency...

    Top Services:

    • Digital Services
    • Web Development
    • WordPress Website Design
    • AEO
    • CRO
    • Show more
    Location
    Arlington, Virginia
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    Under $1,000
  • Smart Marketing. Proven Results.

    Baycoast Media builds customer acquisition systems for local businesses. We do not sell marketing services. We deliver new customers. Every client gets a custom growth system built around one outcome. New customers through the door. Based in Tampa. Never outsourced. 100% done-for-you. Call today...

    Top Services:

    • SEO
    • Web Development
    • Web Design
    • Social Media Marketing
    • Logo Design
    • Show more
    Location
    Tampa, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • AI-powered Market Research Agency With Advanced Technology

    Savvy Marketers is a global market research and consumer insights partner with 14+ years of experience. Trusted by J&J, Kimberly-Clark, Bayer, Merck, PepsiCo, Church&Dwight, and JPMorgan Chase. Our AI-powered platform combines biometric research, social listening, proprietary panels, and advanced segmentation...

    Top Services:

    • Market Research
    • Big Data Analytics
    • Social Media Marketing
    • Video Production
    • Graphic Design
    • Show more
    Location
    Princeton, New Jersey
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    Under $1,000
  • Every Digital Experience Creates A Story

    Scott Labz LLC is an independent analytics and digital consultancy based in Bloomington-Normal, Illinois, working under a Measure, Build, Improve framework. Services span analytics implementation, data validation and reporting, custom web and application development, systems integration, and advertising...

    Top Services:

    • Digital Services
    • Digital Strategy
    • eCommerce Development
    • Web Development
    • UI/UX Design
    • Show more
    Location
    Peoria, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
    Minimal Budget
    $1,000 - $10,000
  • We connect the dots between insights and impact, creativity and conversion, people and purpose.

    Kiosk is a full-service marketing agency that connects the dots between insights and impact, creativity and conversion, people and purpose. Headquartered in Novato, California, we drive meaningful results by putting people at the heart of everything we do...

    Top Services:

    • CRO
    • Advertising
    • Branding
    • Content Marketing
    • Social Media Marketing
    • Show more
    Location
    Novato, California
    Number of Employees
    50 - 99
    Average Hourly Rate
    $210/hr
    Minimal Budget
    $25,000 - $50,000
  • Digital Marketing & SEO That Generates Real Leads

    San Diego Marketing & SEO is a full-service digital marketing agency specializing in search engine optimization, web design and development, PPC management, social media marketing, content marketing, email marketing, reputation management, and online presence analysis...

    Top Services:

    • Digital Marketing
    • AEO
    • SEO
    • Advertising
    • Branding
    • Show more
    Location
    San Diego, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • More Plumbing Leads. More Booked Jobs. Less Marketing Stress.

    You're not in the marketing business. You're in the plumbing business. We make sure you never have to become a marketing expert just to keep your schedule full. Our team builds complete plumbing lead generation systems using SEO, paid ads, AI automation, websites, CRM, email marketing, and review generation...

    Top Services:

    • SEO
    • Digital Marketing
    • PPC
    • CRM Consulting
    • Reputation Management
    • Show more
    Location
    Albuquerque, New Mexico
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    Under $1,000
  • Revolution In Internet Marketing

    BROagency is a USA-based digital marketing and lead generation agency that helps businesses accelerate growth through innovative internet marketing strategies and performance-driven campaigns. With a focus on advertising, lead generation, and digital business development, the agency combines strategic...

    Top Services:

    • Digital Services
    • Product Design
    • Logo Design
    • Web Design
    • Web Development
    • Show more
    Location
    Florida, New York
    Number of Employees
    50 - 99
    Average Hourly Rate
    $49/hr
    Minimal Budget
    $1,000 - $10,000
  • Centripe, AI-Powered All-in-One Growth & CRM Platform

    Centripe is an all-in-one CRM and marketing automation platform that helps marketing agencies and businesses run their sales and marketing from one place. You can collect and manage leads, send email and SMS campaigns, build websites and landing pages, and automate everyday tasks. Centripe also uses smart AI...

    Top Services:

    • Affiliate Marketing
    • Direct Marketing
    • Event Marketing
    • eCommerce
    • Email Marketing
    • Show more
    Location
    Menlo Park, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $1/hr
    Minimal Budget
    Under $1,000
  • Your Vision Our Code

    American Koders is a USA-based software development company delivering innovative and customized digital solutions for startups and established businesses...

    Top Services:

    • Web Design
    • UI/UX Design
    • WordPress Website Design
    • eCommerce Development
    • Mobile App Development
    • Show more
    Location
    Kalispell, Montana
    Number of Employees
    50 - 99
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $10,000 - $25,000
  • Strategies That Perform.

    Founded in 2013 in Riverside, California, Raincross is an award-winning performance marketing and advertising agency with a team of 1150 employees. The agency specializes in full spectrum digital solutions including web design, SEO, paid media, programmatic advertising, branding, and consultancy helping...

    Top Services:

    • Social Media Marketing
    • Digital Marketing
    • SEO
    • PPC
    • Web Design
    • Show more
    Location
    Riverside, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
  • WHERE SCIENCE BECOMES STORY AND BRANDS SCALE

    Jadi is a strategic brand agency built for science-forward consumer brands health, wellness, beauty, nutrition, and technology. We translate product truth, ingredient science, and real innovation into stories that build belief and systems that scale it.Strategy. Story. Systems. Scale...

    Top Services:

    • Branding
    • Digital Strategy
    • Content Marketing
    • Video Production
    • Advertising
    • Show more
    Location
    Laguna Beach, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $10,000 - $25,000
  • AI Automations + Human Creativity

    We help businesses grow with AI powered tools and human creativity...

    Top Services:

    • Digital Services
    • Branding
    • Video Production
    • Audio Production
    • Creative Services
    • Show more
    Location
    Park City, Utah
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    Under $1,000
  • Boost Your SEO With Trusted Guest Posts

    Vefogix is your trusted partner for enhancing online visibility through strategic content marketing and high-quality link-building solutions...

    Top Services:

    • SEO
    • Digital Services
    • Web Design
    • Web Development
    • WordPress Website Design
    • Show more
    Location
    Sheridan, Wyoming
    Number of Employees
    100 - 249
    Average Hourly Rate
    $5/hr
    Minimal Budget
    Under $1,000

Why companies trust DesignRush

Every agency is independently vetted before it can be listed or ranked

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Identity Check

We verify businesses and reviewer LinkedIn profiles for integrity.

Agencies vetted
129,330+
2

Portfolio Review

We review agency work, case studies, and results to confirm skill.

Applicants rejected
47%
3

Ongoing Audit

We monitor listings regularly; outdated agencies are removed.

Agencies verified
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Media Buying Agency FAQs

What services do media buying agencies in the United States provide?

These types of agencies help brands with: 

  • Performance-focused digital campaigns: High-demand campaigns across Meta, TikTok, YouTube, Search, and CTV, prioritizing short-form video and measurable, creative-led performance. 
  • Full-funnel paid media tied to creative-led campaigns: Roughly 60% to 70% of clients bundle creative and media for faster cycles, fewer handoffs, and performance-built creative. 
  • Programmatic and CTV packages: Growing rapidly, with challenger brands investing $15K to $150K per month for scalable reach, automated targeting, and measurable lift. 
  • Paid social advertising: Cross-platform campaigns delivering 1% to 2% average conversion rates, with top performers exceeding 3% on Meta and TikTok. 
  • Audience & competitive analysis: Audience research and competitor benchmarking to guide budget allocation and identify the highest-ROI channels. 
  • Analytics & performance reporting: Real-time KPI tracking, A/B testing, and optimization across impressions, CPM, CTR, conversions, ROAS, and attribution paths. 

How much do media buying services in the US cost?

Most media buying agencies charge between $100 and $150 per hour. They rely on a mix of retainers, spend-based fees, and setup costs, depending on scope and complexity.  

These numbers are based on industry research and expert insights from Colormatics:  

Fee Type Typical Cost Range Notes 
Monthly retainer $1,500 to $10,000 Based on complexity and channel mix 
% of media spend 10% to 20%  Scales with spend and performance scope 
One-time setup fee $1,500 to $3,000Tracking, pixels, dashboards, QA 
Hourly rate $100 to $150+ Specialized strategy or audits 

Beyond agency fees, overall campaign budgets vary significantly based on scale, channels, and timelines. The table below outlines common budget ranges for different types of media buying engagements. 

Campaign Type Budget Range Typical Scope 
Pilot campaigns ~$25,000 1 to 2 platforms, short run 
Integrated campaigns $50,000 to $300,000 Multi-channel, performance tracking 
Large/national campaigns Up to $500,00012 to 24 weeks, heavy media mix 

 

When can clients expect ROI from paid media campaigns?

ROI timelines vary by channel based on learning cycles, inventory dynamics, and optimization requirements. This table outlines when early performance signals usually appear and when results tend to stabilize. 

Channel Early Signals Stable Performance 
Paid social 7 to 21 days30 to 45 days 
Google Search 3 to 10 days (with volume) 8 to 12 weeks
YouTube 5 to 10 days3 to 4 weeks 
CTV/Programmatic4 to 8 weeks 10 to 12 weeks

 

What are the typical timelines for media buying projects from planning to launch?

Project timelines depend on campaign scale, creative complexity, and channel mix. These are typical expectations from strategy and setup through launch and ongoing optimization. 

Campaign SizePlanning & SetupBuild & QAOptimization CadenceTotal Timeline
Small-scale1 to 2 weeks3 to 5 daysWeekly 4 to 8 weeks 
Mid-size 2 to 3 weeks 1 week 2-3× weekly 8 to 12 weeks 
Large/Multi-channel 3 to 5 weeks 1 to 2 weeks Daily12 weeks to 6 months 

 

What KPIs should your business track when working with these agencies?

When working with a media buying agency in the US, KPIs should be selected to reflect both media efficiency and business impact, ensuring performance is measured beyond surface-level engagement.  

Key KPIs to monitor include: 

  • Impressions, reach, frequency, and CPM to assess delivery efficiency and audience exposure 
  • Click-through rate (CTR), cost per click (CPC), engagement rate, and video completion rate to evaluate creative and audience relevance 
  • Conversion rate, cost per acquisition (CPA), return on ad spend (ROAS), and customer acquisition cost (CAC) to measure profitability and scalability 
  • Attribution coverage, assisted conversions, and incrementality to understand paid media’s true contribution across channels 
  • Budget pacing, spend utilization, and testing velocity to gauge operational discipline and optimization effectiveness