Michelle Callanan Global Marketing Director at IDP Education

5.0★

Branding Review from Michelle Callanan

Axel Dench and Ryppl Branding has been instrumental in delivering our Global Brand Refresh recently. The thorough strategic direction was informed by Axel's research which showcased a deep understanding of us and our customers. This was no small feat due to our size and complex structure, and was down to Axel working extremely hard to understand the nuances of our business. The new brand architecture and structure has future-proofed us for our changing market. We are so proud of our refreshed brand identity, it works for our varied and global audiences which we couldn't have achieved without the strategic leadership from Ryppl.

Jeremy Newstead General Manager at Helia EHS

5.0★

Brand Strategy Review from Jeremy Newstead

Axel and the Ryppl team undertook a deep dive of our brand and internal values to create a new strategic and visual identity. From creating our brand images, logo, and brand voice, we have a new punchy look which we are proud of and can connect to. The journey was a collaborative one, but Axel and the team provided expert advice throughout to keep us on track and land in the right space. We are thrilled with where we have landed and the brand we have now created.

George Shuttlewood Chief Marketing Officer at Back-Roads Touring

5.0★

Brand Strategy Review from George Shuttlewood

At Back-Roads, we had a fairly unique challenge; we’d grown significantly, had incredible customer feedback scores, our awareness and key brand metrics were on the up and we had no shortage of impactful messaging to communicate. But... we lacked a unifying idea and proposition from which to drive the next phase of our growth. And that’s where Axel and Ryppl branding came in. Working collaboratively with the marketing team, our Exec team and other key stakeholders, Axel quickly got to grips with the category and our brand, then expertly guided us through a thorough a brand proposition process, to unearth and articulate our core essence and created a brand framework to build our brand around. The end result? A clear and inspiring brand proposition and framework that’s now been fully embedded across our business and is fully aligned with our key customer demographic; future-proofing our brand and giving us standout amongst our competitors. We could not be more pleased with the end result.