If you’re struggling to find a top packaging design company in the United States, we’re here to help. Our team of 12 experts curated this list based on 595 verified client reviews to help businesses identify packaging partners with the right balance of creativity, technical execution, and commercial understanding.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
SmashBrand is a CPG packaging design agency that pairs brand strategy, packaging design, and proprietary consumer testing under one process. Clients include Kraft, OXO, and Walmart, making it a strong fit for established CPG brands preparing for retail launches...
Top Services:
Design Services Review from Solyman Najimi
We worked with the folks at SmashBrand in 2025 for logo and artwork updates for our top product. They were able to take an analytical approach and output--through much testing and a thorough revision process--superior graphics and concepts for our product packaging and overall company branding. We have modernized and streamlined our look and feel with the help of SmashBrand. Early feedback has been positive. We hope the long-term impact will be great.
Brand Strategy Review from Rob Johnson
I’ve worked with dozens of design and strategy agencies throughout my career and SmashBrand’s approach is completely unique. They take a quantitative approach to packaging that aligns the most important purchase drivers with the consumer target, and designs around those. They have absolutely transformed our business and are always my first call when I have brand strategy needs.
Starfish is a Branding and Creative Agency that builds brands with the soul to move people and the coherence to govern AI. Headquartered in New York City with offices in France and Florida, independent since 2002...
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Graphic Design Review from Undisclosed
Starfish has been hired by an IT Firm for graphic design services. They are tasked with creating professional designs that meet the requirements for the software they are developing for their customers. Starfish has developed exceptional graphics, and the client's customers are satisfied with the outcome. The client has also profited enough from the team's designs, which ensures a progressive partnership. Their design are of good quality, and the client is extremely pleased with their services.
Brand Strategy Review from John Gamble
Starfish helped us create our new brand, including a new logo, brand identity and brand guidelines as well as a new company culture (vision, mission, values, and behaviors). Tenet undertook a thorough discovery process involving quantitative and qualitative research, data gathering, a competitive analysis, interviews of internal and external stakeholders, and surveys, which informed the creative process.
Branding Review from Declan Alphonso
Starfish strategic approach included qualitative and quantitative research, a competitive analysis, and a thoughtful creative process -- blending art and science to deliver excellent results. The team was communicative, flexible, and timely, and they provided outstanding guidance.
Located in New York City, The O Group is a branding and creative agency specializing in unearthing distinctive brand value for businesses aiming to establish connections with a discerning luxury lifestyle audience through specialized luxury branding...
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Branding Review from Shwetambari Mody
Being a start-up inside a very competitive landscape, our brand needed to be perfect from the very beginning. From positioning and strategy to all the brand assets required for launching, The O Group delivered thoughtful and creative solutions beyond our expectations. I could not have asked for a better luxury brand marketing partner.
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Branding Review from Reout Kallati
As a brand marketing agency, The O Group did a masterful job transforming and positioning our luxury jewelry brand into a unique offering that can stand toe-to-toe with the best in our industry.
Gunderson Direct is the marketing agency specializing in direct marketing, with a focus on emails. We serve large companies and well-funded start-ups seeking a reliable, measurable, and scalable approach to drive sales. Our expertise in direct mail sets us apart, delivering breakthrough creative...
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Leslie Fox's Review Sourced from Google
Gunderson Direct is a very buttoned-up, smart agency. Everyone on their team is expert in direct mail, from strategy to creative (art and copy) to account management. It is a pure pleasure working with the agency!
Laurie Nissen's Review Sourced from Google
Gunderson Direct is top-notch! If you're looking for a knowledgeable team of experts that are very responsive and manage all the details from start to finish -- give them a call! Great to work with, highly recommend!!
Working Solutions CDFI's Review Sourced from Google
Working Solutions had the privilege of working with Gunderson Direct on our first-ever annual report. We had a wonderful experience and recommend Gunderson Direct wholeheartedly! From the project management to the graphic design, every aspect of their work was stellar. The Gunderson Direct team is extremely talented, and they took the time to understand our organization's mission and our goals for this report. The designs developed were unique, visually compelling, and effectively shared the impact of Working Solutions. The team made it easy for us to respond to iterations of the report, and they were very receptive to our feedback. The project manager was excellent, with clear communication throughout the process. She kept us on schedule while also being flexible to accommodate our own scheduling needs. If we could give Gunderson Direct more than five stars, we absolutely would!
A top packaging design company in the US builds packaging systems that influence product perception, brand credibility, and purchase decisions. These firms design labels, containers, cartons, and packaging visuals that align brand strategy with physical and digital shelf environments.
Such services generally include:
Packaging design companies help businesses build packaging that supports branding, compliance, and conversion by helping them:
Over 90,000 people search for unboxing videos on YouTube each month, which shows how packaging influences purchase interest and brand perception.
72% of consumers will purchase a product if they find it visually appealing.
What’s more, 78% of consumers believe that the sustainability of a product’s packaging is crucial when deciding on a purchase.
Those growing expectations for sustainability and differentiation are helping to push the packaging design market toward $35.06 billion by 2032 from its current value of $26.64 billion (4% CAGR), according to a report by Coherent Market Insights.
Packaging design budgets depend on the number of products, materials, and production constraints. Project pricing scales with scope, customization, and production demands:
Folding cartons usually cost $1.80–$2.25 per unit, while premium rigid boxes range from $8.50–$10 per unit.
While it is possible to find rates as low as $25 per hour, most US packaging design agencies generally charge $100–$149 per hour, driven by higher labor costs and specialized design expertise.
This puts US rates at the higher end of the global market compared to Europe (≈$50–$75/hr) and Asia (often under $65/hr).
Budgets vary by industry due to differences in materials, compliance requirements, and production complexity:
With the world’s largest packaging design market (35% in North America, per Coherent Market Insights’ report), there are plenty of agencies to choose from in the US.
Beyond creative skill, look at strategic thinking, technical precision, and production readiness.
We’ve assembled a selection of top packaging design companies on DesignRush across a range of budget levels to help you find a partner that fits your needs.
| High budget: $100-$150 per hour |
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| Low budget: $50-$100 per hour |
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DesignRush features packaging design agencies across multiple pricing tiers, which allows you to compare firms by hourly rates, project minimums, service focus, and verified reviews. You can filter listings by specialization, industry experience, and team size.
Before hiring an agency in the US to help your business, here are some questions to ask:
DesignRush sustains a directory of over 40,000 agencies categorized by service category, location, expertise, and reviews. We build our database in two ways:
Agencies can also reach out to DesignRush and must go through the verification process prior to being listed.
Every agency is independently vetted before it can be listed or ranked
Some agencies pay for sponsored placement, clearly labeled and held to the same vetting standards.
An analysis of service specializations within our directory shows that agencies tend to focus on several core packaging-related service areas.
While many firms offer overlapping capabilities, service concentration generally aligns with the following ranges:
Packaging design costs are determined by product complexity, number of SKUs, regulatory requirements, and whether structural design is required alongside visuals.
Based on pricing analysis used across the DesignRush packaging design category, most projects fall into these ranges:
Ongoing packaging support, including line extensions and revisions, is often billed through retainers or per-SKU pricing.
Hourly rates for packaging design firms in the US tend to range between $100 and $149 per hour.
ROI typically unfolds across multiple stages:
Timelines depend on several factors, including product complexity, compliance requirements, and production constraints. Most US packaging projects fall within these ranges:
Packaging projects typically follow phased workflows similar to standard design processes:
Requirements vary significantly by industry due to differences in distribution channels, regulations, and consumer behavior:
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