Best White Label PPC Companies

8 Companies - Rankings updated: April 03, 2026

Each agency undergoes DesignRush evaluation for professional expertise and genuine client satisfaction to assist your search. Some featured placements are paid.

United States × Illinois × Chicago ×
  • Grow your Revenue through Transparent & Results-Driven SEO

    Award winning services and cutting-edge software to grow your traffic.LinkGraph - an award winning digital agency crafts marketing solutions for a digital world with our powerful SEO software and agency services.  [... see all LinkGraph reviews ]
    Location
    Chicago, Illinois
    Number of Employees
    50 - 99
    Portfolios Count
    6 Projects Listed

    LinkGraph Services

    • SEO
    • Digital Marketing
    • PPC
    • Public Relations
    • Digital Strategy
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts

    Clients and Projects

    View Full Portfolio
    • How LinkGraph delivered an 85% increase in goal completions for a SaaS company
      SEO Project How LinkGraph delivered an 85% increase in goal completions for a SaaS company
    • How LinkGraph delivered an increase of 417% in goal completions for an e-commerce client
      SEO Project How LinkGraph delivered an increase of 417% in goal completions for an e-commerce client
    • High Authority Link Building: 25,092 New Keywords!
      Link Building Project High Authority Link Building: 25,092 New Keywords!
    • 102% Increase in Total Keywords
      Link Building Project 102% Increase in Total Keywords
    • Ecommerce Doubles Organic Traffic in 3 Months!
      SEO Project Ecommerce Doubles Organic Traffic in 3 Months!
    • 198% Increase in Org. Traffic with Technical SEO!
      SEO Project 198% Increase in Org. Traffic with Technical SEO!
    Comprehensive analysis done by DesignRush Agency Experts.

    LinkGraph Reviews & Testimonials

    • Zachary Cooper
      Zachary Cooper Content Strategist at Sometimes Daily
      5.0
      SEO Review from Zachary Cooper

      Over the past six years, our partnership with LinkGraph has been vital to our online growth. Their expertise has been instrumental in guiding us through important milestones such as property sales, acquisitions, and market expansions. Thanks to their support, we have achieved extensive coverage and top rankings for competitive industry terms, resulting in significant positive impacts on our business.

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    • Nicholas DeSilva
      Nicholas DeSilva Editorial Assitant at New Colonist
      5.0
      Enterprise Review from Nicholas DeSilva

      LinkGraph successfully revamped our website, enhancing its visual appeal and optimization. Their efficient SEO strategies have also improved our content. Additionally, they offer ongoing support for various services, including regular blog updates, engaging social media content, and effective ad campaign management. Thanks to LinkGraph, we no longer require multiple agencies.

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    • Valerie Aiello
      Valerie Aiello Contributing Writer at IFRC
      5.0
      PPC Review from Valerie Aiello

      After a previous unsatisfactory experience with another SEO provider, we chose LinkGraph to help achieve our goals. Our main objective was to enhance the performance of our keywords and surpass our competitors' rankings. LinkGraph impressed us with their deep understanding of our business and their valuable topic suggestions for publication, surpassing our expectations.

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    Reviews verified by DesignRush and sourced from the agency's profile
    • Bright Pattern
    • ebay
    • Indian Motorcycle
    • HoustonLawyer.com
    • The Home Depot
    Data sourced from the agency's DesignRush profile
  • Turning App Ideas into App Businesses Since 2007

    We don't just build apps. We build app businesses that actually succeed, where 80% fail within their first year. For 17 years we've perfected what actually works, having launched 300+ successful apps, including one that hit 4+ million downloads in just 60 days with sub-$3 user acquisition.  [... see all Dedicated Developers reviews ]
    Location
    Chicago, Illinois
    Number of Employees
    100 - 249
    Portfolios Count
    27 Projects Listed

    Dedicated Developers Services

    • Mobile App Development
    • Web Development
    • Software Development
    • eCommerce Development
    • UI/UX Design
    • Graphic Design
    • Digital Marketing
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts

    Dedicated Developers Reviews & Testimonials

    • Naveed Bhatti
      Naveed Bhatti CEO at Amplify Networking
      5.0
      Mobile App Development Review from Naveed Bhatti

      Before working with Dedicated Developers, I was completely stuck and overwhelmed. I had this half-baked app idea but was drowning in conflicting proposals ranging from $15K to $300K. I was terrified to make any decision because I didn't know which features actually mattered or what fair pricing looked like. Every conversation left me more confused and afraid I'd lose everything by making the wrong choice.The team at Dedicated Developers changed everything. They started with a comprehensive blueprint that validated my concept and gave me a clear feature roadmap. Instead of throwing everything at me at once, they helped me understand the right build order and priorities. The document was detailed but easy to understand - covering the meeting module, location hierarchy, user roles, and how everything connects.Then they built a working prototype that brought the blueprint to life. Being able to actually see and interact with the core features made everything click. I could show it to potential users and get real feedback before committing to full development. It wasn't just a pretty mockup - it was functional enough to prove the concept worked.What impressed me most was how they explained budget expectations in a way that made sense. Now I can spot overpriced proposals instantly and understand what I'm actually paying for. The guesswork and fear are gone. I know exactly what needs to be built first, what can wait, and why.We are working towards building the full application. The blueprint and prototype phase was worth every penny because it gave me the foundation, proof of concept and confidence I needed to proceed without second guessing every decision.

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    • Brian Ortiz
      Brian Ortiz CEO & Founder at The BOM Academy
      5.0
      Web Development Review from Brian Ortiz

      Most agencies I talked to either quoted crazy prices or didn't take me seriously because of my startup budget. Dedicated Developers met me where I was and actually cared about my vision. I didn't know anything about web app development, so they educated me on what to build first and helped me make smart decisions with limited resources. They were responsive throughout the project and used Teamwork, email, Zoom, and WhatsApp to stay connected. We went from me doing sessions manually to a full marketplace with automated bookings and payments. Parents can now book 24/7, which freed up my time to grow the business. We're still working together on a mobile app because when you find a partner like this, you don't let them go.

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    • Jonathan Bailor
      Jonathan Bailor CEO at Yopti LLC
      5.0
      Mobile App Development Review from Jonathan Bailor

      We've been working with Dedicated Developers since 2015, and theyve become an essential part of our business. As a former Microsoft engineer with 26 patents, I have high standards when it comes to software quality and communication, and this team exceeds them every time. Whether its custom web development, mobile app development, feature enhancements, or urgent fixes, they consistently deliver with precision, speed, and zero drama.One of the things I value most is how little hand-holding they require. I can record a quick video outlining a task, and they take it from thereoften turning it around overnight. Their responsiveness, technical ability, and genuine care for our success make them a rare find. If you're looking for a dev team you can trust long-term, look no further.

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    Reviews verified by DesignRush and sourced from the agency's profile
    • Audvisor Mobile Apps
    • Parsons Roofing
    • ProHealth
    Data sourced from the agency's DesignRush profile
  • Your Partner in Precision-Driven Growth

    Dart Marketing isnt just another growth marketing agency we are your strategic partner in building brands, driving measurable results, and scaling success across the globe.  [... view Dart Marketing profile ]
    Location
    Chicago, Illinois
    Number of Employees
    50 - 99
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    13 Projects Listed

    Dart Marketing Services

    • Graphic Design
    • Video Production
    • Web Development
    • Public Relations
    • Digital Marketing
    • Social Media Marketing
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts

    Clients and Projects

    View Full Portfolio
    • Case Study | The Grey
      Social Media Marketing Project for Food and Beverage Company Case Study | The Grey
    Comprehensive analysis done by DesignRush Agency Experts.

    Dart Marketing Reviews & Testimonials

    • Suha Abbas
      Suha Abbas Review from Google
      5.0

      Suha Abbas's Review Sourced from Google

      We hired Dart Marketing for a campaign. They listened, asked good questions, and didn’t overcomplicate things. The first drafts were close, the revisions were quick, and the final ads actually worked, we saw more leads in week one than we expected. Easy team to work with, zero drama.

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    • Suha Abbas
      Suha Abbas Review from Google
      5.0

      Suha Abbas's Review Sourced from Google

      We hired Dart Marketing for a campaign. They listened, asked good questions, and didn’t overcomplicate things. The first drafts were close, the revisions were quick, and the final ads actually worked, we saw more leads in week one than we expected. Easy team to work with, zero drama.

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    • Habib Mustafa
      Habib Mustafa Review from Google
      5.0

      Habib Mustafa's Review Sourced from Google

      I’ve collaborated with Dart Marketing on multiple campaigns, and it’s always been a smooth and rewarding experience. Umair and Aizaz treat every project like it’s their own, ensuring attention to detail and timely delivery. What I appreciate most is their friendly approach combined with a strong work ethic. They’re not just great marketers but also great people to work with. Highly recommended!

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    Reviews verified by DesignRush and sourced from the agency's profile
    • Furor
    • KFC
    • Edenrobe
    • Massarat Misbah
    • Infamous
    • Retailo
    • Ecotan
    • Digital BD
    • Birchtech
    • MAD Hospitality
    Data sourced from the agency's DesignRush profile
  • Top Paid Media & Performance Marketing Agency. We Develop Measurable Success.

    HK Digital helps eCommerce brands grow with expert Paid Media, Search, and Social strategyplus advanced reporting, analytics, and Slack KPI alerts.  [... see all HK Digital LLC reviews ]
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed

    HK Digital LLC Services

    • Digital Marketing
    • Media Buying
    • eCommerce
    • PPC
    • Social Media Marketing
    • Digital Strategy
    • Business Consulting
    • Digital Services
    • Creative Services
    • CRO
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts

    HK Digital LLC Reviews & Testimonials

    • Viet Nguyen
      Viet Nguyen Ecommerce & Digital Marketing Director at The Harmonist
      5.0
      PPC Review from Viet Nguyen

      We've had a very positive experience working with HK Digital as our paid media partner. As an ecommerce business focused on sustainable growth and performance accountability, we value partners who combine strategic thinking with reliable execution and HK Digital has delivered on both.From the start, the team demonstrated strong organisation, clear communication, and a collaborative mindset. They took the time to understand our business goals, customer acquisition challenges, and revenue targets, then translated those into structured paid media strategies across our core channels.One of the biggest strengths of HK Digital is their ability to balance performance optimisation with long-term growth thinking. Reporting is clear, actionable, and focused on outcomes that matter to the business not just channel metrics. The team is proactive in identifying opportunities, testing new ideas, and refining campaigns based on data.Since working together, paid media has remained a major contributor to our ecommerce revenue, with campaigns consistently driving qualified traffic, supporting customer acquisition, and helping us scale efficiently. Their responsiveness and willingness to adapt quickly to business needs have made them feel like an extension of our internal team rather than an external agency.Compared to other agencies we've worked with, HK Digital stands out for professionalism, reliability, and a genuinely collaborative approach. They are solutions-oriented, dependable, and focused on delivering measurable impact.I would confidently recommend Travis and HK Digital to any ecommerce brand looking for a performance marketing partner that understands both the commercial realities of running a business and the technical execution required to grow it.

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    • Ben Cheema
      Ben Cheema UA Manager at Paramount
      4.8
      Media Buying Review from Ben Cheema

      HK Digital is a reliable and results-driven partner. The team is strategic, responsive, and easy to work with, consistently delivering strong performance and clear communication. Highly recommend them for anyone looking for a knowledgeable and accountable digital marketing agency.

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    • Carol Shih
      Carol Shih Founder at Qode Space
      5.0
      Performance Marketing Review from Carol Shih

      We've partnered with HK Digital as a performance marketing partner and have referred business back and forth with full confidence. Travis Herndon is extremely knowledgeable, direct, and efficient the kind of partner who doesn't waste time, overpromise, or hide behind buzzwords.His customer service and response time are excellent, communication is clear and matter-of-fact, and most importantly, the results speak for themselves. Travis approaches performance with discipline and accountability, which is exactly what serious brands need.If you're looking for a straightforward, high-integrity performance partner who delivers without the noise, HK Digital is a strong choice.

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    Reviews verified by DesignRush and sourced from the agency's profile
    • PAIGE
    • Hammitt
    • Paramount
    • Lancer Skincare
    • Pluto TV
    • The Harmonist
    • Love Indus
    Data sourced from the agency's DesignRush profile
  • dNOVO - Digital Marketing & SEO Agency

    dNOVO Group | Digital Marketing & SEO Agency for Law Firms, Medical Practices & Professional Services in Canada.  [... view DNOVO - Digital Marketing & SEO Agency profile ]
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    9 Projects Listed

    dNOVO - Digital Marketing & SEO Agency Services

    • Digital Marketing
    • SEO
    • PPC
    • Digital Services
    • Web Design
    • Content Marketing
    • Digital Strategy
    • Web Development
    • Advertising
    • CRO
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts

    dNOVO - Digital Marketing & SEO Agency Reviews & Testimonials

    • Messiah America
      Messiah America Review from Google
      5.0

      Messiah America's Review Sourced from Google

      Very impressed with the digital marketing strategy provided. The team was knowledgeable and guided me through every step. My website traffic and engagement have improved noticeably.

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    • Mauricio Hernán
      Mauricio Hernán Review from Google
      5.0

      Mauricio Hernán's Review Sourced from Google

      SEO agency dNOVO is trustworthy and experienced. Perfect analysis, strategy, and execution by their team. They greatly enhanced our search engine rankings and online engagement.

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    • Mathyas Correa
      Mathyas Correa Review from Google
      5.0

      Mathyas Correa's Review Sourced from Google

      We started working with dNOVO a few months ago and have seen great results. The crew is proactive, responsive, and competent, and their SEO methods increased our website traffic.

      Show more
    Reviews verified by DesignRush and sourced from the agency's profile
    • Grillo Law
    • Make It Right
    • Matthew Jeffery Immigration
    • Wagners Law Firm
    • Romano Disposal
    • Royal Crown School
    • Stacey R. Ball Employment Lawyer
    • Dangelo & Sons
    • Ryan Zigler
    • Smiles On Queen
    Data sourced from the agency's DesignRush profile
  • We Help Businesses Improve Their Sales and ROI via Customized SEO, Web Design, and PPC Strategies

    Sixth City Marketing taps into the vast potential of your website to improve your online presence. Through our unique hands-on approach, we listen, understand, and then act, ensuring you get optimal results and ROI. See what our data-driven marketing services can do for your business today.  [... view Sixth City Marketing profile ]
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed

    Sixth City Marketing Services

    • SEO
    • PPC
    • Web Design
    • WordPress Website Design
    • Web Development
    • Content Marketing
    • CRO
    • Digital Marketing
    • eCommerce
    • eCommerce Development
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts

    Clients and Projects

    View Full Portfolio
    • M/I Homes
      SEO Project M/I Homes
    • TYKMA Electrox
      SEO Project TYKMA Electrox
    • Kent State University
      SEO Project Kent State University
    • Bruening Glass Works
      SEO Project Bruening Glass Works
    Comprehensive analysis done by DesignRush Agency Experts.

    Sixth City Marketing Reviews & Testimonials

    • Claire Konys
      Claire Konys Review from Google
      5.0

      Claire Konys's Review Sourced from Google

      Sixth City Marketing is great! My dad is a small business owner who has benefitted immensely from Sixth City's expertise in digital marketing, which has helped him to obtain thousands of leads from all over the world. I have also had the opportunity to work at Sixth City and absolutely loved it! Their team is full of hardworking individuals mutually interested in keeping up with the latest trends in digital marketing and putting their knowledge to use by helping their clients grow. Sixth City provides a great culture and environment to work in with positive, fun, smart people to work with each day!

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    • Claire Anter
      Claire Anter Review from Google
      5.0

      Claire Anter's Review Sourced from Google

      We were faced with a lot of web based issues and Sixth City Marketing helped us streamline eight websites. Their dedicated staff listened to our every need and understood the importance of an easy, user-friendly layout. Sixth City offered prompt and efficient communication and delivered above our expectations. We value our continued relationship with their team. - Claire A. Director of Marketing at the I-X Center

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    • Sarah Wentz
      Sarah Wentz Review from Google
      5.0

      Sarah Wentz's Review Sourced from Google

      We have been working with the Sixth City team for about 6 years now and they have really helped us build our online presence. We work monthly hand in hand to come up with new campaigns and strategies. They are always thinking of new ways to generate leads and they are there for anything we need. They are also in the process of building our new website and I am so excited about the launch. It looks great! I love working with Sixth City and look forward to it for many more years to come!

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    Reviews verified by DesignRush and sourced from the agency's profile
    • Kent State University
    • TYKMA Electrox
    • Shini USA
    • Valco Valley Tool & Die
    • Dillon Manufacturing
    Data sourced from the agency's DesignRush profile
  • A Full-Funnel Approach to Business Growth. Win With Us.

    At WGA, our vision extends beyond mere marketing campaigns; we aim to cultivate brands that forge deep connections and thrive alongside their clientele for years to come. Founded by Ryan Hernandez, a seasoned advertising strategist, marketing designer, and occasional weekend copywriter, along with Nazim  [... view WGA profile ]
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000

    WGA Services

    • Digital Services
    • Branding
    • PPC
    • Email Marketing
    • SEO
    • Digital Marketing
    • Digital Strategy
    • Web Design
    • Social Media Marketing
    • Web Development
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Goldstone Financial Group
    • Bradford Systems
    • Kraft Heinz
    • Wingstop
    • MRED (Midwest Real Estate Data)
    • RIPT Apparel
    • AmoSuite
    • Spectrum
    Data sourced from the agency's DesignRush profile
  • Empowering Innovation Driving Transformation

    With 20+ years of experience, Atvantiq has been a trusted leader in delivering innovative solutions across mobile and web application development, UI/UX Design, full-stack systems, Telecom, AI/ML, Gen AI, blockchain and crypto platforms, as well as DevOps and security-focused architectures.  [... view Atvantiq Networks Private Limted profile ]
    Location
    Chicago, Illinois
    Number of Employees
    100 - 249
    Average Hourly Rate
    $22/hr
    Minimal Budget
    $1,000 - $10,000

    Atvantiq Networks Private Limted Services

    • Mobile App Development
    • Cybersecurity
    • Web Development
    • eCommerce Development
    • HR Outsourcing
    • Digital Marketing
    • SEO
    • Email Marketing
    • Social Media Marketing
    • Reputation Management
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Nokia
    • TATA
    • Jio
    • Ericsson
    • Paloatlo Networks
    • Cerogon
    • HFCL
    Data sourced from the agency's DesignRush profile

Frequently Asked Questions

What is a white label PPC agency?

A white label PPC agency is an agency that manages pay-per-click (PPC) advertising campaigns in the name of other digital marketing agencies. It enables companies that hired them to offer extensive digital marketing services without the overhead cost of an in-house team. White label PPC companies often act as a silent third-party support in handling the technical aspects of PPC campaign management. 

Moreover, white label PPC agencies can help businesses address challenges, such as: 

  • Difficulty managing complex PPC campaigns across multiple platforms 
  • Lack of in-house PPC expertise and the high cost of hiring specialized staff 
  • Time constraints preventing them to effectively manage PPC campaigns alongside other services 
  • Keeping up with the complexity of PPC advertising, including algorithm updates and new advertising features 
  • Scaling PPC campaigns efficiently to meet growing business demands 

The demand for outsourced PPC management is increasing, emphasized by its projected market growth of $190.5 billion, including search advertising services like white label PPC. Businesses recognize white label PPC as a cost-effective and efficient way to drive targeted traffic, generate qualified leads, and boost conversions for their clients. Thanks to this approach, agencies can offer sophisticated PPC campaign management without having to invest in building and maintaining an in-house team of specialists. 

PPC, alongside search engine optimization (SEO), is a high-impact digital marketing strategy that delivers a strong return on investment (ROI). By incorporating pay-per-click services into their offerings, agencies can establish themselves as a comprehensive solution for all digital marketing needs. With this approach, clients can find everything they require under one roof, making the agency a one-stop shop for effective marketing strategies. 

Success story 

To emphasize the benefits of hiring a white label PPC agencies, our experts have selected this case study to represent the business growth that clients can achieve: 

  • Challenge: The solar company, with a substantial $400,000 monthly ad budget across Facebook, Instagram, and Google Ads, needed to optimize its advertising efforts to generate high-quality leads and maximize its return on investment. The company needed a partner that could enhance its online presence, increase brand visibility, and achieve substantial ROI. 
  • Solution: To address these challenges, Advirtis implemented a comprehensive white-label PPC strategy. Its expertise across platforms ensured the campaign deployed strategic keyword planning to reach the most relevant audience. The white label PPC agency also provided Google Ads setup and management, landing page creation and optimization, and Facebook and Instagram advertising management. 
  • Results: Thanks to the partnership, the company achieved significant results, including: 
    • Generated over 3,000 leads within a month 
    • Achieved a 20% conversion rate for paid leads 
    • Earned a return on investment of over $15 million

What do white label PPC agencies do?

White label PPC agencies handle everything from keyword research, ad creation, bidding strategies, and campaign optimization to paid advertising and remarketing ads. Their goal is to stimulate businesses’ reach and lead generation, to ultimately maximize return on investment. Here's a breakdown of what they do:    

  • Campaign planning and strategy
    Developing comprehensive PPC strategies tailored to the client’s goals and target audience, including keyword research, audience targeting, and ad platform selection 
  • Ad creation
    Creating compelling ad copy and visuals that attract clicks and drive conversions 
  • Display advertising
    Managing display campaigns across the Google Display Network or other platforms 
  • Social media advertising
    Managing paid advertising campaigns on social media platforms like Facebook, Instagram, LinkedIn, and Twitter 
  • Campaign setup and optimization
    Setting up the campaigns on the chosen platforms, continuously monitor performance, and adjusting them through bid management, A/B testing, and landing page optimization 
  • Remarketing or retargeting
    Setting up campaigns to re-engage users who have previously interacted with the client’s website or ads, increasing the chances of conversion 
  • Local PPC
    Providing location-based targeting and optimization for businesses with physical locations, like restaurants or local services 
  • International PPC
    Managing campaigns across different countries and languages, requiring expertise in localization and cultural nuances 
  • Performance tracking
    Tracking key metrics like clicks, impressions, conversions, and cost-per-click to measure campaign effectiveness 
  • Campaign reporting
    Providing regular reports to the agency detailing campaign performance and insights 
  • Data analysis
    Analyzing the data to identify areas for improvement and provide recommendations to optimize campaigns to perform better 
  • Consultations and training
    Offering consultations to the agency and its clients on PPC best practices and industry trends 

Success story    

Our experts have chosen this study to showcase how a white label PPC agency, with its diverse capabilities and platform expertise, can deliver improvements in a company’s campaign performance and cost savings: 

  • Challenge: A USA PPC agency, specializing in social media ads for clients in the financial sector, recognized a gap in its Microsoft Advertising expertise. It has trickled into its client accounts, which were also underperforming due to minimal search optimization. The agency needed a partner that could improve its inefficient conversion tracking and make campaign management more effective. 
  • Solution: To address these challenges, Zest Digital helped the agency focus on its core competencies in social media advertising while Zest’s team of experts handled the strategizing, daily management, and auditing of search campaigns. The white label PPC agency transformed the client accounts within weeks of gaining full access to the platforms through meticulous audit and cleanup of the agency’s conversion tracking setup. 
  • Results: The collaboration with Zest achieved significant business outcomes, including: 
    • $40,000 savings in ad spend 
    • Eliminated over 40 redundant conversion events in Google Ads  
    • Reduced more than 15 GTM tags with multiple single trigger tags 

How much do white label PPC companies charge for their services?

White label PPC companies charge between $1,000 and $5,000 per month, depending on the client’s ad spend, agency’s experience, and scope of dedicated account managers hired for the campaign. On top of that, some other factors affect the overall cost of white label PPC management, including: 

  • Number of keywords 
    A campaign targeting hundreds or thousands of keywords will require more research, management, and optimization 
  • Targeting complexity
    Highly targeted campaigns using advanced demographics, interests, and behavioral data require more setup and monitoring
  • Ad copy variations
    Creating and testing multiple ad variations to optimize performance increases the workload and may affect pricing 
  • Landing page optimization
    Some white label agencies include landing page optimization as part of their services, which adds to the scope and cost 

Why should I hire a white label PPC company?

You should hire a white label PPC company because it has a team of PPC experts who provide strategic guidance to accelerate campaign performance. It can help you maximize your clients’ ROI and grow your agency’s revenue. White label PPC management companies can help you manage complex campaigns, optimize ad spend, and generate valuable leads. 

Hiring a white label PPC company is a good opportunity to drive business growth because it: 

  • Provides access to specialized expertise without the cost and training in-house staff 
  • Saves time and resources to help you focus on other core business functions 
  • Strengthens client relationships and increases retention with high-performing PPC campaigns 
  • Generates new revenue streams by using client’s ad spend properly 
  • Stays ahead of the competition by leveraging the agency’s knowledge of PPC best practices 
  • Reduces risk associated with managing complex PPC campaigns 

Success story

One of the determining factors of a successful white label PPC campaign is how well it converts clicks into actual sales. Our experts have chosen this case study to showcase how a white label PPC agency can contribute to business success: 

  • Challenge: Travel By Bob, an Apple Vacations agent, struggled to differentiate itself from other agencies. The seasonal nature of the travel industry presented another challenge, demanding adaptable Google Ads campaigns for the agency during off-peak season. It needed a partner to allocate its ad spending at a lower cost to manage its budget effectively. 
  • Solution: To tackle these challenges, IceCube Digital implemented a comprehensive PPC strategy. It analyzed competitors and applied its learnings by highlighting Travel By Bob’s unique selling points in Google Ads. The white label PPC agency used ad extensions to showcase special offers and adjusted bids and budgets to target demand. Campaigns were segmented by destination with localized keywords to strengthen its visibility in the local market. 
  • Results: Overall, IceCube Digital’s efforts significantly improved Travel By Bob’s online performance, driving more traffic and conversions, specifically: 
    • 108.68% boost in conversion rates  
    • 95.19% increase in click-through rate (CTR) 
    • Reduced 22% in cost per conversion 

How do I choose the best white label PPC agency for my business?

To choose the best white label PPC agency for your business, follow these steps: 

  1. Define your client’s needs
    Clearly define your client’s needs and the specific goals of the PPC campaigns that the white label PPC company will be managing for them. That way, you can find an agency with relevant expertise. 
  2. Research potential partners
    Explore online directories, like DesignRush and look for industry recommendations from other businesses to find potential white label PPC agencies aligned with your niche. 
  3. Check credentials
    Verify the agency’s experience in managing PPC campaigns across various industries, especially those relevant to your clients. Look for certifications like Google Ads and other relevant qualifications. 
  4. Analyze track records
    Carefully examine case studies showcasing successful PPC campaigns managed by the agency to see if their work ethics lead to tangible results. 
  5. Send a request for proposal
    Send them a request for proposal (RFP) and ask for a project breakdown, including milestones, scope, schedule, costs, and other desired deliverables. 
  6. Meet the team
    Schedule meetings with the agency team who will be handling your client accounts. Evaluate their communication skills, responsiveness, and understanding of your client's business. 
  7. Inquire about their internal workflow
    Ask about their ways of working and ensure their process is transparent and that it aligns with industry’s best practices. 
  8. Assess reporting processes
    Clarify what metrics white label PPC companies track, how often they provide reports, and the level of detail included in those reports and ensure they provide transparent and actionable data. 
  9. Evaluate scalability and technology
    Assess the agency's capacity to handle your current and future client needs. Inquire about the technology platforms it uses for campaign management and reporting. 
  10. Select the right agency
    Choose the white label PPC agency that best aligns with your clients’ needs, budget, and long-term business goals and put everything in a clear contract to solidify your partnership. 

Need help finding top white label PPC agencies? Explore our Marketplace and share your project needs with us. We’ll recommend top white label PPC services aligned with what you’re looking for — completely free of charge. 

What are the key success metrics in white label PPC?

The key success metrics in white label PPC are: 

  • Click-through rate (CTR)
    Measures how often people who see your ad actually click on it 
  • Cost-per-click (CPC)
    The price you pay for each click on your ad 
  • Conversion rate
    Percentage of people who click your ad and then complete a desired action like a purchase, form submission, or sign-up 
  • Cost per conversion (CPA)
    The price you pay for generating one conversion 
  • Quality score (Google Ads)
    Google’s assessment of the relevance and quality of your keywords, ads, and landing pages 
  • Impression share
    Shows how often your ads are being shown to your target audience compared to the total number of opportunities 
  • Return on ad spend (ROAS)
    Measures the revenue generated for every dollar spent on advertising 

What red flags to watch out for when hiring a white label PPC agency?

Watch out for these red flags when hiring a white label PPC agency to ensure the credibility of the company you will collaborate with: 

  • Lack of transparency
    Be wary of agencies that offer vague reports, barely showing any important metrics. A good partner will readily explain its strategies, so if agencies are secretive about their process, it might indicate outdated or questionable tactics which can affect your campaigns. 
  • Inadequate experience
    Avoid white label PPC agencies that boast certifications but lack real-world experience. Different industries have vastly different nuances, and an agency without relevant experience will likely mismanage campaigns. 
  • Promises unrealistic results 
    Be cautious of agencies that make promises that sound too good to be true because no agency can guarantee specific rankings or a certain number of leads. A PPC campaign’s success depends on several factors, and any agency making such promises is likely overpromising. 
  • Poor data security practices
    Stay away from white label PPC companies that do not have robust security protocols, clear data breach policies, and updated technologies in place since it could compromise the data of your clients. A company’s lack of a data backup and recovery plan and unclear data ownership contribute to a heightened risk of data breaches and affects client trust in the process. 
  • Inflexible processes and strategies
    If a white label company uses the same campaign structure and keywords for all clients, it’s a major red flag. Effective white label PPC management requires a tailored approach based on specific goals and KPIs to help clients stand out from competition. 
  • Lack of dedicated support
    Stray from white label agencies that lacks a proactive and dedicated support team because when unexpected issues arise with your clients, delays can affect implementation and disrupt campaign performance, leading to missed opportunities and diminished results. These delays may not only frustrate your clients but also reflect poorly on your own business, potentially damaging your partnership in the long run. 

What questions should I ask white label PPC companies before hiring one?

You should ask these questions before hiring a white label PPC agency to get an overview of its experience and expertise: 

Its Relevant Background 

  1. How long have you been in business, and how long have you offered white label PPC services? 
  2. Can you provide case studies or examples of successful white label PPC campaigns you've managed? 
  3. What PPC management tools and technologies is your team proficient in? 
  4. What certifications does your team have to showcase PPC expertise? 

Its Services and Processes 

  1. What is your onboarding process for new white label clients? 
  2. What is your process for keyword research and campaign development? 
  3. How do you approach bid management and optimization? 
  4. How do you ensure client confidentiality for the white label partnership? 
  5. How do you handle communication with our clients while maintaining the white label arrangement? 
  6. What reporting dashboards or tools do you provide access to monitor our clients’ campaign performance? 
  7. How do you ensure compliance with advertising platform policies for our clients’ campaigns? 
  8. What data security measures do you offer? 

Related to Your Project 

  1. What are the qualifications and experience of the team members who would be working on our project? 
  2. How would you tailor your targeting strategy to reach our client’s target demographic effectively? 
  3. How do you present performance reports to our clients while maintaining the white label partnership? 
  4. What is your preferred method of communication and how often would our clients receive updates? 
  5. What is your pricing structure for white label PPC services, specifically for the type of clients I work with? 
  6. Who owns the PPC accounts, and the data generated for our clients’ campaigns? 
  7. How do you handle the transfer of accounts and data if the white label partnership ends? 

What are the best white label PPC agencies in the US?

The best white label PPC agencies in the US are: 

  • LinkGraph 
    • 4.9 stars on DesignRush (33reviews) 
    • 3.3 stars on Google (14 reviews) 
    • Top clients: eBay, The Home Depot, Bright Pattern, Indian Motorcycle 
  • IceCube Digital 
    • 4.8 stars on DesignRush (5 reviews) 
    • 5.0 stars on Google (4 reviews) 
    • Top clients: Moon Choo, Baby Kingdom, Jelani Travel, Kasperini 
  • Webential 
    • 4.3 stars on DesignRush (1 review) 
    • Top clients: Skin Matrix, Belle RV, Mega Cash, City Ford 
  • OppGen Marketing 
    • 4.9 stars on Google (34 reviews) 
    • Top clients: BrewDog, DR. Ink Eraser, CoverMyMeds, M/I HOME 
  • QuadAngles 
    • Top clients: Alnoqsha, Netman, Qubment 

About The Author and Expert Reviewer

Vanessa Maandal is a digital writer with expertise in content marketing and creative direction. She has developed successful campaigns for global brands, such as Boehringer Ingelheim, Kellogs Singapore, and Friesland Campina. At DesignRush, she writes content focused on marketing strategies led by award-winning agencies to connect them with like-minded organizations and individuals.

Mariana Delgado is the Head of Marketing at DesignRush, with more than ten years of experience across digital marketing, sales management, search, and video advertising. Since joining DesignRush, she has delivered 3× site-traffic growth and 2× growth in monthly revenue by building scalable, performance-led programs that connect acquisition, content, and brand across channels. Her campaigns have achieved a 5:1 ROAS.