A white label PPC agency is an agency that manages pay-per-click (PPC) advertising campaigns in the name of other digital marketing agencies. It enables companies that hired them to offer extensive digital marketing services without the overhead cost of an in-house team. White label PPC companies often act as a silent third-party support in handling the technical aspects of PPC campaign management. 

Moreover, white label PPC agencies can help businesses address challenges, such as: 

• Difficulty managing complex PPC campaigns across multiple platforms 
• Lack of in-house PPC expertise and the high cost of hiring specialized staff 
• Time constraints preventing them to effectively manage PPC campaigns alongside other services 
• Keeping up with the complexity of PPC advertising, including algorithm updates and new advertising features 
• Scaling PPC campaigns efficiently to meet growing business demands 

The demand for outsourced PPC management is increasing, emphasized by its projected market growth of $190.5 billion, including search advertising services like white label PPC. Businesses recognize white label PPC as a cost-effective and efficient way to drive targeted traffic, generate qualified leads, and boost conversions for their clients. Thanks to this approach, agencies can offer sophisticated PPC campaign management without having to invest in building and maintaining an in-house team of specialists. 

PPC, alongside search engine optimization (SEO), is a high-impact digital marketing strategy that delivers a strong return on investment (ROI). By incorporating pay-per-click services into their offerings, agencies can establish themselves as a comprehensive solution for all digital marketing needs. With this approach, clients can find everything they require under one roof, making the agency a one-stop shop for effective marketing strategies. 

Success story 

To emphasize the benefits of hiring a white label PPC agencies, our experts have selected this case study to represent the business growth that clients can achieve: 

• Challenge: The solar company, with a substantial $400,000 monthly ad budget across Facebook, Instagram, and Google Ads, needed to optimize its advertising efforts to generate high-quality leads and maximize its return on investment. The company needed a partner that could enhance its online presence, increase brand visibility, and achieve substantial ROI. 
• Solution: To address these challenges, Advirtis implemented a comprehensive white-label PPC strategy. Its expertise across platforms ensured the campaign deployed strategic keyword planning to reach the most relevant audience. The white label PPC agency also provided Google Ads setup and management, landing page creation and optimization, and Facebook and Instagram advertising management. 
• Results: Thanks to the partnership, the company achieved significant results, including: 
  • Generated over 3,000 leads within a month 
  • Achieved a 20% conversion rate for paid leads 
  • Earned a return on investment of over $15 million

White label PPC agencies handle everything from keyword research, ad creation, bidding strategies, and campaign optimization to paid advertising and remarketing ads. Their goal is to stimulate businesses’ reach and lead generation, to ultimately maximize return on investment. Here's a breakdown of what they do:    

• Campaign planning and strategy
  Developing comprehensive PPC strategies tailored to the client’s goals and target audience, including keyword research, audience targeting, and ad platform selection 
• Ad creation
  Creating compelling ad copy and visuals that attract clicks and drive conversions 
• Display advertising
  Managing display campaigns across the Google Display Network or other platforms 
• Social media advertising
  Managing paid advertising campaigns on social media platforms like Facebook, Instagram, LinkedIn, and Twitter 
• Campaign setup and optimization
  Setting up the campaigns on the chosen platforms, continuously monitor performance, and adjusting them through bid management, A/B testing, and landing page optimization 
• Remarketing or retargeting
  Setting up campaigns to re-engage users who have previously interacted with the client’s website or ads, increasing the chances of conversion 
• Local PPC
  Providing location-based targeting and optimization for businesses with physical locations, like restaurants or local services 
• International PPC
  Managing campaigns across different countries and languages, requiring expertise in localization and cultural nuances 
• Performance tracking
  Tracking key metrics like clicks, impressions, conversions, and cost-per-click to measure campaign effectiveness 
• Campaign reporting
  Providing regular reports to the agency detailing campaign performance and insights 
• Data analysis
  Analyzing the data to identify areas for improvement and provide recommendations to optimize campaigns to perform better 
• Consultations and training
  Offering consultations to the agency and its clients on PPC best practices and industry trends 

Success story    

Our experts have chosen this study to showcase how a white label PPC agency, with its diverse capabilities and platform expertise, can deliver improvements in a company’s campaign performance and cost savings: 

• Challenge: A USA PPC agency, specializing in social media ads for clients in the financial sector, recognized a gap in its Microsoft Advertising expertise. It has trickled into its client accounts, which were also underperforming due to minimal search optimization. The agency needed a partner that could improve its inefficient conversion tracking and make campaign management more effective. 
• Solution: To address these challenges, Zest Digital helped the agency focus on its core competencies in social media advertising while Zest’s team of experts handled the strategizing, daily management, and auditing of search campaigns. The white label PPC agency transformed the client accounts within weeks of gaining full access to the platforms through meticulous audit and cleanup of the agency’s conversion tracking setup. 
• Results: The collaboration with Zest achieved significant business outcomes, including: 
  • $40,000 savings in ad spend 
  • Eliminated over 40 redundant conversion events in Google Ads  
  • Reduced more than 15 GTM tags with multiple single trigger tags 

White label PPC companies charge between $1,000 and $5,000 per month, depending on the client’s ad spend, agency’s experience, and scope of dedicated account managers hired for the campaign. On top of that, some other factors affect the overall cost of white label PPC management, including: 

• Number of keywords 
  A campaign targeting hundreds or thousands of keywords will require more research, management, and optimization 
• Targeting complexity
  Highly targeted campaigns using advanced demographics, interests, and behavioral data require more setup and monitoring
• Ad copy variations
  Creating and testing multiple ad variations to optimize performance increases the workload and may affect pricing 
• Landing page optimization
  Some white label agencies include landing page optimization as part of their services, which adds to the scope and cost 

You should hire a white label PPC company because it has a team of PPC experts who provide strategic guidance to accelerate campaign performance. It can help you maximize your clients’ ROI and grow your agency’s revenue. White label PPC management companies can help you manage complex campaigns, optimize ad spend, and generate valuable leads. 

Hiring a white label PPC company is a good opportunity to drive business growth because it: 

• Provides access to specialized expertise without the cost and training in-house staff 
• Saves time and resources to help you focus on other core business functions 
• Strengthens client relationships and increases retention with high-performing PPC campaigns 
• Generates new revenue streams by using client’s ad spend properly 
• Stays ahead of the competition by leveraging the agency’s knowledge of PPC best practices 
• Reduces risk associated with managing complex PPC campaigns 

Success story

One of the determining factors of a successful white label PPC campaign is how well it converts clicks into actual sales. Our experts have chosen this case study to showcase how a white label PPC agency can contribute to business success: 

• Challenge: Travel By Bob, an Apple Vacations agent, struggled to differentiate itself from other agencies. The seasonal nature of the travel industry presented another challenge, demanding adaptable Google Ads campaigns for the agency during off-peak season. It needed a partner to allocate its ad spending at a lower cost to manage its budget effectively. 
• Solution: To tackle these challenges, IceCube Digital implemented a comprehensive PPC strategy. It analyzed competitors and applied its learnings by highlighting Travel By Bob’s unique selling points in Google Ads. The white label PPC agency used ad extensions to showcase special offers and adjusted bids and budgets to target demand. Campaigns were segmented by destination with localized keywords to strengthen its visibility in the local market. 
• Results: Overall, IceCube Digital’s efforts significantly improved Travel By Bob’s online performance, driving more traffic and conversions, specifically: 
  • 108.68% boost in conversion rates  
  • 95.19% increase in click-through rate (CTR) 
  • Reduced 22% in cost per conversion 

To choose the best white label PPC agency for your business, follow these steps: 

1. Define your client’s needs
   Clearly define your client’s needs and the specific goals of the PPC campaigns that the white label PPC company will be managing for them. That way, you can find an agency with relevant expertise. 
2. Research potential partners
   Explore online directories, like DesignRush and look for industry recommendations from other businesses to find potential white label PPC agencies aligned with your niche. 
3. Check credentials
   Verify the agency’s experience in managing PPC campaigns across various industries, especially those relevant to your clients. Look for certifications like Google Ads and other relevant qualifications. 
4. Analyze track records
   Carefully examine case studies showcasing successful PPC campaigns managed by the agency to see if their work ethics lead to tangible results. 
5. Send a request for proposal
   Send them a request for proposal (RFP) and ask for a project breakdown, including milestones, scope, schedule, costs, and other desired deliverables. 
6. Meet the team
   Schedule meetings with the agency team who will be handling your client accounts. Evaluate their communication skills, responsiveness, and understanding of your client's business. 
7. Inquire about their internal workflow
   Ask about their ways of working and ensure their process is transparent and that it aligns with industry’s best practices. 
8. Assess reporting processes
   Clarify what metrics white label PPC companies track, how often they provide reports, and the level of detail included in those reports and ensure they provide transparent and actionable data. 
9. Evaluate scalability and technology
   Assess the agency's capacity to handle your current and future client needs. Inquire about the technology platforms it uses for campaign management and reporting. 
10. Select the right agency
    Choose the white label PPC agency that best aligns with your clients’ needs, budget, and long-term business goals and put everything in a clear contract to solidify your partnership. 

Need help finding top white label PPC agencies? Explore our Marketplace and share your project needs with us. We’ll recommend top white label PPC services aligned with what you’re looking for — completely free of charge. 

The key success metrics in white label PPC are: 

• Click-through rate (CTR)
  Measures how often people who see your ad actually click on it 
• Cost-per-click (CPC)
  The price you pay for each click on your ad 
• Conversion rate
  Percentage of people who click your ad and then complete a desired action like a purchase, form submission, or sign-up 
• Cost per conversion (CPA)
  The price you pay for generating one conversion 
• Quality score (Google Ads)
  Google’s assessment of the relevance and quality of your keywords, ads, and landing pages 
• Impression share
  Shows how often your ads are being shown to your target audience compared to the total number of opportunities 
• Return on ad spend (ROAS)
  Measures the revenue generated for every dollar spent on advertising 

Watch out for these red flags when hiring a white label PPC agency to ensure the credibility of the company you will collaborate with: 

• Lack of transparency
  Be wary of agencies that offer vague reports, barely showing any important metrics. A good partner will readily explain its strategies, so if agencies are secretive about their process, it might indicate outdated or questionable tactics which can affect your campaigns. 
• Inadequate experience
  Avoid white label PPC agencies that boast certifications but lack real-world experience. Different industries have vastly different nuances, and an agency without relevant experience will likely mismanage campaigns. 
• Promises unrealistic results 
  Be cautious of agencies that make promises that sound too good to be true because no agency can guarantee specific rankings or a certain number of leads. A PPC campaign’s success depends on several factors, and any agency making such promises is likely overpromising. 
• Poor data security practices
  Stay away from white label PPC companies that do not have robust security protocols, clear data breach policies, and updated technologies in place since it could compromise the data of your clients. A company’s lack of a data backup and recovery plan and unclear data ownership contribute to a heightened risk of data breaches and affects client trust in the process. 
• Inflexible processes and strategies
  If a white label company uses the same campaign structure and keywords for all clients, it’s a major red flag. Effective white label PPC management requires a tailored approach based on specific goals and KPIs to help clients stand out from competition. 
• Lack of dedicated support
  Stray from white label agencies that lacks a proactive and dedicated support team because when unexpected issues arise with your clients, delays can affect implementation and disrupt campaign performance, leading to missed opportunities and diminished results. These delays may not only frustrate your clients but also reflect poorly on your own business, potentially damaging your partnership in the long run. 

You should ask these questions before hiring a white label PPC agency to get an overview of its experience and expertise: 

Its Relevant Background 

1. How long have you been in business, and how long have you offered white label PPC services? 
2. Can you provide case studies or examples of successful white label PPC campaigns you've managed? 
3. What PPC management tools and technologies is your team proficient in? 
4. What certifications does your team have to showcase PPC expertise? 

Its Services and Processes 

1. What is your onboarding process for new white label clients? 
2. What is your process for keyword research and campaign development? 
3. How do you approach bid management and optimization? 
4. How do you ensure client confidentiality for the white label partnership? 
5. How do you handle communication with our clients while maintaining the white label arrangement? 
6. What reporting dashboards or tools do you provide access to monitor our clients’ campaign performance? 
7. How do you ensure compliance with advertising platform policies for our clients’ campaigns? 
8. What data security measures do you offer? 

Related to Your Project 

1. What are the qualifications and experience of the team members who would be working on our project? 
2. How would you tailor your targeting strategy to reach our client’s target demographic effectively? 
3. How do you present performance reports to our clients while maintaining the white label partnership? 
4. What is your preferred method of communication and how often would our clients receive updates? 
5. What is your pricing structure for white label PPC services, specifically for the type of clients I work with? 
6. Who owns the PPC accounts, and the data generated for our clients’ campaigns? 
7. How do you handle the transfer of accounts and data if the white label partnership ends? 

The best white label PPC agencies in the US are: 

• LinkGraph 
  • 4.9 stars on DesignRush (33reviews) 
  • 3.3 stars on Google (14 reviews) 
  • Top clients: eBay, The Home Depot, Bright Pattern, Indian Motorcycle 
• IceCube Digital 
  • 4.8 stars on DesignRush (5 reviews) 
  • 5.0 stars on Google (4 reviews) 
  • Top clients: Moon Choo, Baby Kingdom, Jelani Travel, Kasperini 
• Webential 
  • 4.3 stars on DesignRush (1 review) 
  • Top clients: Skin Matrix, Belle RV, Mega Cash, City Ford 
• OppGen Marketing 
  • 4.9 stars on Google (34 reviews) 
  • Top clients: BrewDog, DR. Ink Eraser, CoverMyMeds, M/I HOME 
• QuadAngles 
  • Top clients: Alnoqsha, Netman, Qubment