A user experience (UX) checklist helps your interface design team streamline workflow, improve collaboration, maintain design consistency, and identify continuity and usability issues. It can also reduce errors while boosting functionality and fidelity.
Addressing problems on a live app or website can be costly, so leveraging a UX checklist can save you from unwarranted expenses by catching potential issues early. Let's explore various UX checklists for landing page designs, navigation, button designs, and more.
Key Points
- A UX checklist streamlines workflow, improves collaboration, and ensures design consistency while reducing errors.
- Agreeing on certain criteria for a UX checklist ensures that each release meets your application and website UX requirements.
- The three critical factors for landing page usability and conversion are clarity, motivation, and obstacles.
- Effective UX navigation should maximize clicks, drive organic traffic, and boost brand credibility.
- Use solid buttons for high-priority actions and ghost buttons for secondary actions and content differentiation.
- Optimize your eCommerce site by ensuring easy navigation and providing adequate product information.
Table of Contents
UX Checklist Overview
Your design and development teams should have a set of agreed-upon UX criteria that meets all your application and website UX requirements. These criteria are grounded on UX research and serve as decisive factors in evaluating UX. They will make up your user experience checklist, against which each release should be measured.
At a minimum, your UX process checklist should cover the following areas:
- Usability
- Visual design
- Accessibility
- Interface
- Interaction
- Content
- Conversion
In the following sections, you'll find UX checklists for these specific elements:
- Landing page design
- Navigation design
- Button design
- eCommerce design
UX Checklist for Landing Page Design
A landing page is a powerful lead-generation tool designed to provide online users with the brand information they need to make informed buying decisions. It also presents a clear sequence of actions for customers to take.
While the final layout of your landing page will depend on your niche, industry, and products or services, you can use this user experience design checklist to improve your target consumers’ landing page experience.
These are the three critical factors for enhanced landing page usability and conversion:
1. Clarity
Before a potential client takes action, they want to know more about your brand and what it has to offer. An easy-to-understand landing page provides comprehensible and digestible details.
Achieve the goals of your site or application and drive sales by creating a successful landing page that:
Clearly conveys your unique selling propositions.
- Immediately communicates to visitors what’s in it for them when they buy your products or subscribe to your services.
- States how prospective clients should act.
- Lays out accurate, objective, concise, and complete information that is quick and convenient to scan.
- Itemizes supporting details through bulleted lists that are easy for readers to recall.
- Contains catchy and relevant headlines with consistent messaging.
- Incorporates the main benefits of your product and service offers into subheadings.
- Uses simple and direct language.
- Makes a lasting impression and imparts a professional feel, showcasing how your enterprise is a trustworthy thought leader in your industry.
- Has a robust visual hierarchy established through proper choice of color palette, text sizes, and placement, plus high-quality images and videos.
2. Motivation
Influence users’ purchasing decisions and convince them to act now through irresistible motivators or incentives. Integrate these techniques into your value proposition:
- Focus on your audience instead of your products.
- Speak a language that resonates best with them.
- Make your campaigns about how much value consumers can gain from buying your brand.
- Find the balance between educating users on product features and specs and emphasizing the benefits.
- Create a sense of urgency through time-sensitive offers.
3. Obstacles
Obstacles can range from weak messaging to technical issues. These are friction points that may cause a prospective customer to hesitate before conversion.
Here’s how to spot and address possible problems and fix bugs before releasing your final output:
- Keep the layout simple and familiar.
- Align your headline with the website content.
- Ensure your calls-to-action (CTAs) match the value you offer.
- Use contextually relevant videos and images.
- Test the responsiveness and compatibility of your web pages across multiple platforms and browsers on all devices.
- Conduct a thorough QA and walkthrough of every page to identify technical problems.
- Simplify forms using intuitive value attributes and easy-to-understand labels.
- Be transparent and leave no questions unanswered, especially in terms of warranty, return policies, payment security, and data safety.
- Avoid distracting elements, such as automatic sliders and blinking banners.
- Use contrasting backgrounds and text colors.
- Increase the size of clickable components.
- Enable high-definition pixel magnification of images.
- Add accurate transcripts and captions to video and audio content.
UX Checklist for Navigation
Convenient navigation is essential for seamless usability and higher engagement rates. For many users, easy navigation and a clear page layout are their first considerations when checking out a website.
Online users prefer to find what they need on your business pages quickly and with minimal clicks. Regardless of how innovative or visually appealing your web pages may be, user-friendliness, familiarity, and high prototypicality outweigh these secondary website attributes.
On the other hand, an unclear and cluttered navigation structure contributes to a high bounce rate.
Effective enterprise user experience navigation should help you:
- Get as many clicks per page and listing as possible.
- Drive larger organic traffic.
- Boost your brand’s credibility.
Tick off this user experience checklist for navigation to accomplish the abovementioned:
- Leverage a common nav structure or a combination of structures.
- Use a readily visible top or main header format for primary navigation.
- Make the sub-navigation appear less prominent than the main navigation to distinguish the two.
- Utilize a side nav, i.e., the vertical structure along the right side of your website, to support trouble-free scrolling.
- Organize the visual hierarchy using breadcrumbs. This way, site visitors do not have to keep relying on the “Back” button and end up getting lost in the navigation progress.
- Stylize CTAs, like “Shop now” and “Subscribe,” as buttons for emphasis.
UX Checklist for Button Design
Buttons are actionable touchpoints through which audiences can engage with your website content. You want to guarantee a positive user experience with clickable buttons and tappable icons on your application dashboard or website.
Here’s a UX checklist guide to help you choose the most suitable button types for your site and branding:
- Use solid buttons to redirect customers to high-priority action items.
- Employ ghost or line buttons to differentiate secondary action items and other page content.
- Utilize floating action buttons (FABs) to point visitors to single-step action items.
- Apply a different color, typically blue, for text links and make them pop using an underline.
- Check for consistency of button sizing.
- Use your brand colors for specialized buttons.
These are additional tips you can note:
- Round-edged buttons convey openness and simplicity.
- Hard-edged buttons communicate formality and uniformity.
- Pill-shaped buttons indicate that they are collapsible.
UX Checklist for eCommerce Design
Your eCommerce website helps you widen your target market. It is a platform where you can prove your brand’s value, quality, and credibility to consumers, setting you apart from the competition.
Optimize your eCommerce site experience by following this UX accessibility checklist:
- Create a design experience that lets consumers find what they’re looking for without hassle.
- Provide your site visitors with adequate information on your products or services to help them in their purchasing decisions.
- Provide various search, filtering, and sorting options on your listings. This will allow clients to focus on the items they care about and need.
- Upload high-resolution imagery while making sure they’re optimized. Image optimization boosts sales and helps merchants grow their online businesses.
- Leverage social proof — reviews, feedback, ratings, social shares, tags and mentions, client photos and authentic stories, and publication features — to underscore brand authority.
- Have a dedicated page for FAQs and how-to guides where you provide exhaustive answers with screenshots and other helpful tips.
- Minimize the steps to complete an order placement. This maximizes speed and prioritizes convenience. Unnecessary processes may drive a buyer away and make you lose a conversion.
- Allow checkout as a guest without the need for account creation.
UX Checklist Takeaways
The success of a business application or website will depend on how it meets the expectations of your target customer base. Ensuring that adequate time, effort, and skills go into the research, design, and development process can guarantee a high-quality product.
Having a UX checklist your team can refer to in every phase of the development cycle is fundamental in working toward your UX standards. A UX design checklist is a time- and labor-saving tool that provides direction to your team and serves as an excellent starting point for achieving UX requirements.
UX Checklist FAQs
1. What is a UX checklist?
A UX (User Experience) checklist is a structured list of criteria and best practices used to evaluate and ensure the effectiveness, accessibility, and overall quality of a website or digital product from the user's perspective. It covers aspects such as navigation, content layout, responsiveness, accessibility, and other elements that contribute to a positive user experience.
2. What are the best practices of UX design?
The best practices of UX design focus on user-centered design and maintaining simplicity. User-centered design prioritizes the needs and behaviors of users to create products that meet their requirements. On the other hand, simplicity emphasizes developing clear, easy-to-navigate interfaces that reduce cognitive load and enhance user satisfaction.
3. What is the golden rule in UX design?
The golden rule in UX design is to keep the user at the center of the design process. This means every design decision should prioritize the user’s needs and preferences.
