South Africa × Health Care ×
  • Creating. Communicating. Connecting People.

    We are Six Degrees! A team of marketing and communications experts who specialize in visual storytelling through graphic design, video production and animation...

    Top Services:

    • Video Production
    • Video Marketing
    • Graphic Design
    • Digital Marketing
    • Content Marketing
    • Show more
    Location
    Johannesburg, South Africa
    Number of Employees
    Under 49
    Average Hourly Rate
    $90/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    21 Projects Listed

    six degrees Services

    • Video Production
    • Video Marketing
    • Graphic Design
    • Digital Marketing
    • Content Marketing
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • SAP
    • Heineken
    • Standard Bank
    • Concert Properties
    • Vancouver Economic Commission
    • Rand Merchant Bank (RMB)
    • E-Comm 911
    • ZIRO
    • Frontline Crossings Medical Supply
    • Turnbull Construction
    Data sourced from the agency's DesignRush profile

    six degrees Reviews & Testimonials

    • Nicholas Barnes
      Nicholas Barnes Review from Google
      5.0

      Nicholas Barnes's Review Sourced from Google

      We used Six Degrees for our West Coast Windows corporate video, as well as creating some reels to be used for social media advertising. They came to our showroom and manufacturing plant to film the office, manufacturing and staff, as well as conduct interviews with 2 of the owners. They were very professional and easy to work with. Creating the videos and reels was more of a collaboration than just being handed a finished product, which helped us customize them to perfectly match our needs. Thanks again!

    • John Corry
      John Corry Review from Google
      5.0

      John Corry's Review Sourced from Google

      lee and her team have consistently overdelivered on every one of the many video projects we have worked on together over the past few years. These have usually involved high-pressure, tight-turnaround situations with senior leaders involved. From the good questions asked during planning, to top-quality production quality, to the smart and creative editing, right through to final delivery, I have yet to have a problem that hasn't been readily solved by lee and her team. I used to be a video producer myself and have high expectations that are constantly being met and exceeded. You won't go wrong hiring Six Degrees.

    • Heather Winger
      Heather Winger Review from Google
      5.0

      Heather Winger's Review Sourced from Google

      Despite presenting the Six Degrees team with a technical concept, they created an animated video that was fun to watch, informative, professional, and more than we had hoped for! Very prompt and courteous in all their communications, and with all timelines met with time to spare, I would absolutely recommend to any organization needing creative support. Thank you to the Six Degrees team!

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Beyond ordinary. Unleash your originality with Affinity Collective.

    Unleash your originality with Affinity Collective, a Digital and TTL Marketing Agency that uses analytics to inspire creativity. Standard services, extraordinary execution. Digital, BTL, ATL, and Packaging are designed to be Beyond Ordinary...

    Top Services:

    • Digital Marketing
    • Advertising
    • Social Media Marketing
    • Graphic Design
    • Branding
    • Show more
    Location
    Sandton, South Africa
    Number of Employees
    Under 49
    Average Hourly Rate
    $45/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    32 Projects Listed

    Affinity Collective Services

    • Digital Marketing
    • Advertising
    • Social Media Marketing
    • Graphic Design
    • Branding
    • Video Production
    • Reputation Management
    • Creative Services
    • Web Design
    • Digital Services
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Manhattan Sweets
    • Chippa Naks
    • Stanton Chase
    • Clover
    • Snowflake
    • BurnStar
    • Orion College
    • Super C Sweets
    • The Chocolate Factory
    • Africa Business Connection
    Data sourced from the agency's DesignRush profile

    Affinity Collective Reviews & Testimonials

    • Kate Ludwig
      Kate Ludwig Review from Google
      5.0

      Kate Ludwig's Review Sourced from Google

      Purpose-led and inspiring. Always willing to share knowledge, upskill and push the boundaries. Affinity is an excellent strategic partner to drive business growth.

    • Elizabeth van Eeden
      Elizabeth van Eeden Review from Google
      5.0

      Elizabeth van Eeden's Review Sourced from Google

      Amazing company to work with, they not only have a strong business understanding they’re also creative and push the envelope. Will definitely recommend

    • Graham Audouin
      Graham Audouin Review from Google
      5.0

      Graham Audouin's Review Sourced from Google

      To summarize Affinity Collective in one word: Meticulous.Affinity Collective seemed to quickly understand my company's needs and requirements to produce the most professional output.Thank you, Debbie.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • We simplify video solutions, helping you grow with hassle-free marketing that works.

    Rooistoel specializes in video production, livestreams, and animations, delivering high-quality visual content that captivates and engages audiences. From concept to creation, they bring stories to life with creativity, precision, and impact...

    Top Services:

    • Video Production
    Location
    Bloemfontein, South Africa
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed

    Rooistoel Services

    • Video Production
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • PH Attorneys
    • Mimosa Mall
    • Gardenia Square
    • XHealth
    Data sourced from the agency's DesignRush profile

    Rooistoel Reviews & Testimonials

    • Gert Duvenhage
      Gert Duvenhage Review from Google
      5.0

      Gert Duvenhage's Review Sourced from Google

      I had a fantastic experience with Rooistoel. Well done on the high-quality productions you create. Kallie made the interview feel very comfortable, and the final product is of an exceptionally high standard. Thank you for the valuable work you do for your Bloemfontein clients and viewers.

    • Jacques Nel (Hebrew People)
      Jacques Nel (Hebrew People) Review from Google
      5.0

      Jacques Nel (Hebrew People)'s Review Sourced from Google

      We have been making use of the exemplary services that Rooistoel has to offer for more than a decade. These guys can be trusted to complete any project they commit to doing.

    • Lara Rossouw
      Lara Rossouw Review from Google
      5.0

      Lara Rossouw's Review Sourced from Google

      Rooistoel created a 3D virtual tour for our client, Middelwater Farm Hotel. It captures the hotel in a three-dimensional real world perspective with incredible picture perfect quality and allows potential guests to navigate and explore the hotel from the comfort of their own home anytime they wish just as if they were inside the room themselves. We use it in all the online hotel marketing and the response to this virtual tour has been overwhelming. Thank you to the incredibly professional team at Rooistoel for making this happen and for the very high quality of work that you deliver. Spotted Apple is proud to be associated with you.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Where service matters

    A leading video production company in Cape Town. With more than 10 years of experience and many productions under our belt, we have established ourselves as a respected video production company in Cape Town with a worldwide reach. Our skills in creating impactful video content have been honed to perfection...

    Top Services:

    • Video Production
    • Creative Services
    • Audio Production
    • Digital Strategy
    • Content Marketing
    • Show more
    Location
    Cape Town, South Africa
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed

    Pie in the Sky Productions Services

    • Video Production
    • Creative Services
    • Audio Production
    • Digital Strategy
    • Content Marketing
    • Video Marketing
    • Advertising
    • Social Media Marketing
    • Digital Marketing
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Man City Football Club
    • Roche
    • Woolworths
    • AVirtual
    • GoDaddy
    • SuperReturn Africa
    • International Railway Safety Regulator
    • Government Employee Pension Fund
    • Sun Resorts Mauritius
    • OXFAM
    Data sourced from the agency's DesignRush profile

    Pie in the Sky Productions Reviews & Testimonials

    • Llewellyn Africa
      Llewellyn Africa Review from Google
      5.0

      Llewellyn Africa's Review Sourced from Google

      Working with Pie in the Sky Productions on The Journey to Sight has been an incredible experience.They brought my vision to life—quite literally. From our first conversation to the final cut, their ability to translate my story into a compelling narrative was unmatched. Their professionalism, creativity, and attention to detail ensured that the video captured not only the technical aspects of my journey but also the emotions and purpose behind it. The dedication to delivering a powerful and impactful visual experience exceeded all my expectations.I highly recommend their services to anyone looking to tell their story authentically and powerfully.

    • Lucy Rosedale
      Lucy Rosedale Review from Google
      5.0

      Lucy Rosedale's Review Sourced from Google

      The team are amazing. Initially we booked with them for a photobooth for our wedding, which was awesome. A few months layer we realised we would like videography. As someone who is getnerally a little shy and doesn't like a camera I would highly recommend the team at PITS. They made us feel so comfortable and we felt like we were spending our wedding day with more friends!Can't wait to see the final video! 🙌🏻

    • jacolien naude
      jacolien naude Review from Google
      5.0

      jacolien naude's Review Sourced from Google

      Wow, how impressed am I with these guys. Amazing team. I used them for a combined wedding package - videos as well as photos.Couldn't be happier with the footage. Pie in the Sky really captured our favorite fairy tale moments in a classic yet fun way.The photobooth at our wedding was the cherry on top. Our guest couldn't stop talking about the fun photo shoot and special photostrip memoir.I can honestly recommend them. High quality footage, drone footage included at a good price. BEAUTIFUL photos.Thank you Rudi and team. Your the best.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Let's Design Tomorrow, Together,

    We're an agency that goes against the norms. Providing full scale solutions to clients around the world. Looking for help with strategy, design, or marketing? We combine bold ideas with creativity, personality and a bit of science to elevate your brand...

    Top Services:

    • Digital Services
    • Graphic Design
    • Video Production
    • eCommerce Development
    • WordPress Website Design
    • Show more
    Location
    Cape Town, South Africa
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed

    Tomorrow Labs Services

    • Digital Services
    • Graphic Design
    • Video Production
    • eCommerce Development
    • WordPress Website Design
    • Web Design
    • Social Media Marketing
    • PPC
    • Mobile App Development
    • Branding
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • KezaKineticz
    • City Lodge Hotel
    • Rescue Remedy
    • Linum Labs
    Data sourced from the agency's DesignRush profile

    Tomorrow Labs Reviews & Testimonials

    • Linum Labs Admin
      Linum Labs Admin Review from Google
      5.0

      Linum Labs Admin's Review Sourced from Google

      We’ve been working with Tomorrow Labs for a while now, and we are very impressed with their work. From social media management to content creation and digital marketing, they’ve consistently delivered high-quality results.The team is super easy to work with, always responsive, and flexible when it comes to feedback. They’ve helped us streamline our efforts and really elevate our marketing. If you are looking for a reliable and creative team to help grow your brand, we highly recommend Tomorrow Labs!

    • Wendy Mvinjelwa
      Wendy Mvinjelwa Review from Google
      5.0

      Wendy Mvinjelwa's Review Sourced from Google

      McGrath Creative Agency not only met but exceeded our unique requirements for our new business, particularly in the design of our website, providing an impeccable service throughout. Additionally, for our branding and photography needs, they facilitated the process with ease.

    • Rebecka Marriott
      Rebecka Marriott Review from Google
      5.0

      Rebecka Marriott's Review Sourced from Google

      Fast, effective and super professional!! I've worked with the McGrath Creative team on a couple different projects and have yet to see a more proficient team. The speed in which they upskilled to meet my industry's needs was incredible and made it extremely easy for me to comfortably give them complete creative reigns. From social media presence, content creation & photography, I could not recommend them enough!

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • STEER YOUR BUSINESS WITH US ON A JOURNEY OF UNLIMITED POTENTIAL

    What we do at TitanTech20 is nothing short of extraordinary! We specialize in the art of web design, bringing your vision to life with our expert skills and unparalleled creativity. But that's not all - we are also experts in digitization, allowing you to transform physical documents into digital fo...

    Top Services:

    • Branding
    • Graphic Design
    • Web Design
    • Digital Services
    • Video Production
    • Show more
    Location
    Durban, South Africa
    Number of Employees
    Under 49
    Average Hourly Rate
    $85/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    4 Projects Listed

    TitanTech20 Services

    • Branding
    • Graphic Design
    • Web Design
    • Digital Services
    • Video Production
    • Digital Strategy
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • MC Home Improvements
    • 360 Accounting Services
    • Ocular Prosthetic Studio
    Data sourced from the agency's DesignRush profile
  • Full Service Digital Marketing

    Creative Refresh is your go-to agency for all things visual. We specialize in breathing new life into your creative and brand management requirements, offering a comprehensive suite of services to transform your creative vision into reality. Whether it's marketing, content creation, social media management...

    Top Services:

    • Digital Services
    • Video Production
    • Branding
    • Design Services
    • WordPress Website Design
    • Show more
    Location
    Pretoria, South Africa
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000

    Creative Refresh Services

    • Digital Services
    • Video Production
    • Branding
    • Design Services
    • WordPress Website Design
    • Creative Services
    • Audio Production
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Discovery Health
    • FNB
    • WeWork
    Data sourced from the agency's DesignRush profile
  • Top PR agency In South Africa

    Tribeca Public Relations is an award-winning, leading PR agency in South Africa. We are lead by our five TRIBE values of teamwork, relationships, integrity, bravery and excellence. We are passionate about public relations and the impact it has on our clients’ business objectives...

    Top Services:

    • Public Relations
    • Video Production
    • Reputation Management
    • Creative Services
    • Media Buying
    • Show more
    Location
    Johannesburg, South Africa
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000

    Tribeca Public Relations Services

    • Public Relations
    • Video Production
    • Reputation Management
    • Creative Services
    • Media Buying
    • Content Marketing
    • Digital Services
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Epson
    • Lego
    • Amazon Web Services
    • Maziv
    • YuLife
    • Bonitas
    • Cipla
    • Cathay Pacific
    • Sony
    • The Capital Hotels and Apartments
    Data sourced from the agency's DesignRush profile

    Tribeca Public Relations Reviews & Testimonials

    • Mojalefa Diamonds
      Mojalefa Diamonds Review from Google
      5.0

      Mojalefa Diamonds's Review Sourced from Google

      I am inquiring about their service and I am happy with the information I read so far.Ma Kwaaande™

    • Donald Seshabela
      Donald Seshabela Review from Google
      5.0

      Donald Seshabela's Review Sourced from Google

      Amazing PR company, people first is more than just a tag. The people I've met here are some of the most kind and professional consultants I've met in my life.

    • Kerry Cox
      Kerry Cox Review from Google
      5.0

      Kerry Cox's Review Sourced from Google

      I've known Tribeca since they opened 11 years ago. They are a pillar of respectability in the PR world and can always be relied on to deliver on any campaign; large or small. Their staff are professional, approachable and friendly with fantastic ideas and great concepts. I highly recommend using them for any PR requirement!

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Bringing Ideas to Life Through Creative Design.

    Hey there! My name is Ashan Jungbahadur, I'm a passionate independent designer with combined expertise in branding, design, and problem-solving. With close to ten years of experience in the creative industry, I have built a broad and varied portfolio...

    Top Services:

    • Branding
    • Product Design
    • Logo Design
    • Print Design
    • Advertising
    • Show more
    Location
    Durban, South Africa
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed

    Ashen's Portfolio Services

    • Branding
    • Product Design
    • Logo Design
    • Print Design
    • Advertising
    • Video Production
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • United African Group
    • KwaZulu-Natal Tourism
    • Tyson Properties
    Data sourced from the agency's DesignRush profile
  • Listen. Create. Amplify.

    Crata specializes in crafting disruptive, small-screen, thumb-stopping social media and digital content, meticulously tailored to enhance audience engagement through product and audience insights. Our expertise lies in leveraging these insights to create compelling content that captivates audiences and drives...

    Top Services:

    • Digital Services
    • Digital Strategy
    • Video Production
    • Social Media Marketing
    • Digital Marketing
    • Show more
    Location
    Sandton, South Africa
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000

    Crata Services

    • Digital Services
    • Digital Strategy
    • Video Production
    • Social Media Marketing
    • Digital Marketing
    • Graphic Design
    • Creative Services
    • Design Services
    • eCommerce
    • Web Development
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • TransUnion
    • Huawei
    • IBV Gold
    • Global Vehicle Test
    • SandsRx Pharmacy
    • JS Health
    • WalletDoc
    • ZyMot
    • Agepha Pharma
    • CryoSave
    Data sourced from the agency's DesignRush profile
  • Animating Your Imagination

    Sea Monster is a leading South African studio specializing in animation, gamification, and augmented reality to engage and educate audiences...

    Top Services:

    • Mobile App Development
    • UI/UX Design
    • Creative Services
    • Design Services
    • Graphic Design
    • Show more
    Location
    Cape Town, South Africa
    Number of Employees
    Under 49
    Average Hourly Rate
    $1/hr

    Sea Monster Services

    • Mobile App Development
    • UI/UX Design
    • Creative Services
    • Design Services
    • Graphic Design
    • Video Production
    • VR/AR
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Nedbank
    • US Embassy in London
    • Aware.org
    Data sourced from the agency's DesignRush profile

    Sea Monster Reviews & Testimonials

    • Gisela Zipp
      Gisela Zipp Review from Google
      5.0

      Gisela Zipp's Review Sourced from Google

      We engaged to produce an animation and the professionalism and attention to detail of the team was unbelievable. Always proactive but never pushy and their showreel speaks to the greatness of their artistry. I would be happy to recommend this company to anyone who values high quality in their animations.

    • Dunc Vryheid
      Dunc Vryheid Review from Google
      5.0

      Dunc Vryheid's Review Sourced from Google

      Creative, talented and qualified people, with a great management team. Good staff morale and a relaxed, efficient atmosphere. Light, open offices with a nice view of Table mountain and the city. I have the feeling this team will be going places! (And the coffee is amazing!)

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Building Better Brands

    A marriage of heart and mind. A deep understanding of human nature. An ability to understand and share the feelings of others, immersing ourselves in their emotions, perspectives and situations. These are the cornerstones of our creative approach.Through storytelling in our brand communication, we...

    Top Services:

    • Graphic Design
    • Creative Services
    • Design Services
    • Print Design
    • Web Design
    • Show more
    Location
    Johannesburg, South Africa
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    $1,000 - $10,000

    One Thread Services

    • Graphic Design
    • Creative Services
    • Design Services
    • Print Design
    • Web Design
    • WordPress Website Design
    • Advertising
    • Event Marketing
    • Video Production
    • Branding
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Canon
    • Garmin
    • Honda
    • SuperGroup
    • RSK Environmental
    • Roche
    • RE Capital
    • Positiv
    • Full House Coffee
    • Tec Nut
    Data sourced from the agency's DesignRush profile

    One Thread Reviews & Testimonials

    • Saver Charity
      Saver Charity Review from Google
      5.0

      Saver Charity's Review Sourced from Google

      Goes above and beyond, both for our charitysaver.org and i-giver.com businesses… to the point where it's tempting not to give a review, just so we can keep them as our own secret advantage.

    • CBR (Info Account)
      CBR (Info Account) Review from Google
      5.0

      CBR (Info Account)'s Review Sourced from Google

      One thread U.K. provided, CarbonBikeRepair with a sales platform for one of our outlets. On all the additional services the experience was the same.The team took the brief and, even though they were busy, provided me with a mood board which I signed off on within a day. Once the channel was running they provided the personal support to ensure we knew how to operate it. Additional useful advice was provided to increase our site security.Just an all round ‘old school’ service lead innovation service for people who need a help with their creative ideas and digital and print output.What makes them unique is their off-shore agency which in turn provide cost effective solutions managed from the U.K. A totally reliable first class experience where they take each customer seriously. Thank you One thread!

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Smart Tech. Real Results. Every Time.

    iWebwiser loves building websites, apps, and digital platformsyou name it, weve probably done it many times. With every project, we combine our experience, creativity, and technical expertise to deliver solutions that are reliable, user-friendly, and tailored to our clients needs. From web and mobile...

    Top Services:

    • Mobile App Development
    • Graphic Design
    • Branding
    • Design Services
    • Digital Services
    • Show more
    Location
    Berea, South Africa
    Number of Employees
    100 - 249
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $10,000 - $25,000

    iWebwiser Services

    • Mobile App Development
    • Graphic Design
    • Branding
    • Design Services
    • Digital Services
    • Logo Design
    • Creative Services
    • Public Relations
    • Video Production
    • Audio Production
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Zidni Academy
    • Deliver Now
    • F&F
    • Health Power Medicine
    • MediFellow
    • Top Stay Homes
    • Black DaD Unfiltered
    • Hy-genius
    • Ishango e-college
    • MyBilty
    Data sourced from the agency's DesignRush profile

    iWebwiser Reviews & Testimonials

    • Seema Rani
      Seema Rani Review from Google
      1.0

      Seema Rani's Review Sourced from Google

      The management shows clear favoritism in the office. Employees who are close to managers get special treatment, more flexibility, and fewer restrictions, while others are treated very differently. This partial behavior creates an unhealthy environment and affects team morale badly. Equal treatment and professionalism are seriously lacking here.

    • pankaj jajra
      pankaj jajra Review from Google
      5.0

      pankaj jajra's Review Sourced from Google

      I’ve been part of iWebwiser for over two years as an app developer, and it has been a truly enriching journey. The culture here is supportive and collaborative, and I’ve had the opportunity to contribute to innovative and challenging projects. I would recommend iWebwiser to anyone looking to grow their career in technology.

    • Tarun Dayal
      Tarun Dayal Review from Google
      5.0

      Tarun Dayal's Review Sourced from Google

      IWebwiser is a wonderful company which helps us to improve our skills and also it is very familiar to everyone.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews

Frequently Asked Questions

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

GoalIdeal LengthExample
Brand awareness and social media engagement<1 minute Promotional videos, product teasers, and brand videos
Educational videos 1-5 minutesExplainer videos and product demos
Training videos 30+ minutesWebinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

 1080p (Full HD)4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce 

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