What Differentiates Digital Marketing Agencies In Chicago From Other US-Based Competitors?

Home to AdAge, one of the oldest publications in the industry and the birthplace of Leo Burnett’s legendary advertising agency, Chicago has built a reputation of a major international marketing and advertising hub.

The city attracts some of the country’s top talent and businesses looking for premium traditional and online marketing services.

Its highly competitive landscape has set the bar high for the digital marketing agencies in Chicago which serve local and international clients alike, including renowned brand names as well as up-and-coming startups.

Similarly to their NYC-based digital marketing peers, Chicago-based experts differentiate themselves from the rest with their:

  • High-quality services
  • Use of cutting-edge marketing technologies
  • Deep understanding of the local clientele
  • Thought leadership

As such, these agencies help businesses develop and execute internationally competitive, out-of-the-box campaigns.

In addition, according to Salary, Chicago has a cost of living that is -42.5% lower than in NYC. So, the local digital marketers would ask for lower prices than their NYC-based competitors.

Chicago skyline

The cost of living in Chicago is -42.5% lower than in NYC

What Does A Chicago Digital Marketing Company Specialize In?

Combining creativity with the latest martech, Chicago digital marketing companies perfect and diversify their services continuously.

The city’s rich heritage in the fields of marketing and advertising has shaped its agencies’ core strengths: creativity and top-level advertising strategies.

These are some of the best online marketing tasks to outsource to Chicago-based agencies:

  • Early-stage development marketing strategies: Designed for startups, an early-stage development marketing strategy helps young brands capitalize on expert insights and know-how, surpassing the so-called “teething problems” and jumping straight to results.
  • Digital advertising: From pay-per-click (PPC) advertising to ad copy and design, a digital marketing agency in Chicago is renowned for its premium advertising services.
  • Content writing and marketing: The companies offer effective, often award-winning content and copywriting services, as well as content marketing strategies.
  • Digital PR: They have retained their expertise in the field of public relations in the age of digital and continue to offer market-leading PR services to clients nation- and worldwide.

How Much Does Digital Marketing In Chicago Cost?

Digital marketing agencies in Chicago offer various pricing options, with average rates ranging between $100 and $200+ per hour.

These mostly depend on the companies’ operational setup; Some are able to offer lower prices by maintaining offices abroad or subcontracting foreign professionals, while the agencies with Chicago-based teams will command higher rates, typically between $150 and $200.

As for the total project cost, it starts at $5,000 and often exceeds $10,000.

Most agencies offer different collaboration models and pricing plans based on the type of services you require. The most popular models are project and retainer; The former refers to a one-time collaboration with a set timeframe, while the latter revolves around a long-term partnership.

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Why Hire A Digital Marketing Agency In Chicago?

The Chicago metropolitan area has the third-largest population of marketing specialists in the country, right after New York and Los Angeles.

The combination of their experience and knowledge of the local market makes digital marketing agencies in Chicago the best choice for businesses with local presence, as well as brands that seek internationally competitive, high-quality online marketing services.

These are just a few of the reasons why you should consider partnering with a Chicago digital marketing company:

  • Insider perspective on the local market: The local agencies have a unique insight into the local market and are, therefore, the best choice of partner for businesses that seek to grow or fortify their local presence.
  • Expertise in promoting locally dominant industries: They tend to develop deep expertise in the locally dominant industries, including financial services, engineering, publishing, technology and food & beverage.
  • World-leading expertise: These agencies employ some of the best talents in the industry and foster a trend-setting approach to digital marketing and advertising.
A digital marketing company in Chicago creating strategies for a client

The hourly rates of digital marketing agencies in Chicago approximately range between $100 and $200

How To Choose The Right Chicago Digital Marketing Company For Your Business

Businesses that are looking for data-driven marketing strategies and agencies that are either award-winning or at the top of the market should expect a certain level of service.

Choosing a long-term partner is a demanding process and can take weeks, if not months.

To speed up your research process, here is a list of the key factors to consider during your search for the best digital marketing agency in Chicago:

  • Consulting approach: Make sure the agency you hire is dedicated and offers a completely customized consulting approach. Get in touch with their team and learn about their work process – this will give you the idea of what you can expect from the experience. Their loyalty to your brand should increase the number of your loyal customers.
  • Strategy based on real data: Your partner should always offer a data-driven strategy tailored to your needs. This will allow them to drive actions that personalize your messaging to your audience for a more customer-centric approach.
  • Dedicated account manager: Having one person to consult, collaborate and brainstorm with is imperative in driving your online marketing strategy forward. All of the agency services should be funneled through one expert fully dedicated to your company.
  • The agency portfolio: When considering digital marketing in Chicago, scout for the interesting projects that can be compared to your business in the agencies’ portfolios. The number of similar clients will give you an idea if they are the right partner for you.
  • Client experiences: The insight into these agencies’ past client experiences will reveal how reliable and trustworthy they are and what results they are capable of delivering.

10 Questions To Ask Every Digital Marketing Agency In Chicago Before You Make Your Choice

When you narrow your research down to a few prospective partners, interview each to get a deeper understanding of their expertise and business ethics.

Here are some of the key questions to ask every potential digital marketing agency in Chicago:

  1. Looking at your portfolio, which digital marketing campaigns would you highlight and why?
  2. What are your most impressive campaign results to date?
  3. Describe your team composition: What type of expertise do you have?
  4. Is your team Chicago-based or (inter)nationally disbursed? If the latter, how will this affect our collaboration?
  5. Which tools and third-party resources do you use to deliver your services?
  6. How do you track and measure performance?
  7. How and how often do you communicate progress and project updates?
  8. How will our teams communicate and collaborate to ensure the success of our project?
  9. Who will be our key contact(s) at your organization?
  10. How do you ensure the safety of our user data?

When considering digital marketing in Chicago, these questions will help you visualize your collaboration and match the agency’s offering not only to your business requirements but your company culture as well.

Digital marketing companies in Chicago: the city that has the third-largest population of marketing specialists in the US

Last Steps To Take Before Signing The Contract With A Chicago Digital Marketing Company 

Although the partnerships with Chicago digital marketing companies tend to be flexible and easy to navigate, make sure you always air on the safe side.

Here are a few last steps to take before signing a contract with your future Chicago-based partner:

  • Negotiate rates and terms: Take a leaf out of the business experts’ book and never take offers at face value. There is always room for negotiation.
  • Clarify your individual responsibilities: Outline the deliverables and compensation terms. This is particularly important for commission-based services.
  • Protect your users and other sensitive data: Address contingencies and ensure that the digital marketing agency in Chicago you hire complies with all the relevant data protection laws and applies the best practices in storing and handling your sensitive data.
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Takeaways On Digital Marketing Agencies In Chicago

Chicago digital marketing companies are the best choice to partner with because they:

  • Offer cost-effective and high-quality services
  • Use cutting-edge technologies
  • Have expertise in promoting locally dominant industries

Their hourly rates approximately range between $100 and $200. However, depending on various factors like their organizational setup, prices can go below or above the average ones.

To choose the best digital marketing agency in Chicago consider the following factors:

  • Consulting approach
  • Strategy based on real data
  • Dedicated account manager
  • Portfolios
  • Client experiences

Best of luck!

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