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Amazon is the king of ecommerce, and of course it has a mobile app designed to provide the ultimate mobile shopping experience to its users.
To make the shopping process even easier, Amazon allows users to search for products by scanning an image or a barcode. Capitalizing on the built-in camera on mobile phones, Amazon’s app can recognize images of brands and certain products and pull up relevant results for the user. It’s a nice feature to help minimize typing -- a major pain point for mobile shoppers, especially on a site with as much inventory as Amazon.
Another major benefit to shopping the mobile app is the appeal of product recommendations based on past purchases and browsing behavior. Amazon goes over the top to personalize recommendations for users across categories, so they’re never far from something they might be interested in.
Just like the Amazon desktop experience, the mobile app design is nothing that could rightfully be called sophisticated, but it’s clean, functional, and designed with the needs of the mobile user in mind. Main navigation is done via a minimal menu that expands in the left rail, and sub-categories are represented via images and text which users can scroll through both vertically and horizontally. Product pages are efficient in the presentation of product information, pricing, and reviews, and because nearly everyone already has an Amazon account, the checkout process can be completed in a matter of seconds.
The app features a white background, with accents of navy blue and trademark Amazon yellow and orange.
Amazon is a top app design in the e-commerce & retail industry.